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How to measure brand awareness

Sprout Social

Sprout’s Customer Feedback Report aggregates all customer satisfaction ratings collected via X (formerly known as Twitter), Instagram and Facebook Feedback survey responses. Use it to gain visibility into each response, identifying strengths and weaknesses based on individual responses, trends and patterns.

Brands 110
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The Most-Read Posts of 2012

Net-Savvy Executive

Clearly, search-engine traffic favors older posts, and the visits add up through the year. Global Social Media Usage Patterns - January 2011 (#4 in 2011). Professional-Strength Social Media Aggregators - June 2010 (#8 in 2011). But look at it this way: these are the posts on topics people searched for this year.

Radian6 71
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Never Run Out of Content to Share: 70+ Places to Curate Great Content

Buffer Social

First, I set up my feed by finding popular sites with Feedly’s search engine. Study Hacks Blog : Decoding patterns of success by author and professor Cal Newport. . Hacker News : A news aggregator for “things that gratifies one’s intellectual curiosity” . Bright : Innovation in education. .

Curation 111
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How Spying On Your Friends Causes Reevaluation of Endorsed Content

Techipedia: Tamar Weinberg

Now that Friendfeed aggregates every social site you use (for the most part — they’re still missing some ), anyone can see that you’ve just thumbed up that article on how to find porn behind a WebSense firewall even though you may have done it as a favor to your friend. Great post. In one case because of privacy issues.

Content 100
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Indians in Social Media (2009) «

The Marketing Blog

Home About In the Media Royal Challengers Bangalore Fanatic Fans Challenge Basics of Search engine optimization (SEO) September 29, 2009.11:01 Usage pattern: I think the usage varies from pure fun to serious stuff i.e. profession. But your aggregation and your PoV is quite refreshing IMO. Know more at PMI conference website.

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Is Your Website in Dire Need of a Content Audit?

Writtent Blog

User experience specialist Vincent Sevilla writes that it “begins with identifying all of [your] website’s existing content and aggregating it into a master list.” It sends a clear message to search engines that you’re cutting corners on your marketing strategy. Much like any audit, a content examination requires an all-in approach.

Content 89
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Reinventing Sprout Social’s approach to big data

Sprout Social

Because of this, Sprout engineers face a unique challenge—how to store and update multiple versions of the same message (i.e. Each Hadoop cluster would be responsible for different parts of the Sprout platform—a practice that is relied on across the Sprout engineering team to manage big data projects, at scale. retweets, comments, etc.)

Data 88