Buzz Marketing for Technology

NOVEMBER 17, 2011

A: After an aggregate of 9 years at Microsoft, being the CMO of a $100M dollar digital agency, and a writer, I wanted to get back to my roots in terms of “building” something that had huge customer promise and could make a dent in reality as we know it. What makes what you’re doing different than all of the others? is that accurate?

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Hootsuite

APRIL 12, 2021

Social network depth: As the networks continue to evolve, we’re working hard to provide the most up-to-date channel capabilities. Automatically log social tickets to CRM systems for a 360-degree view of customer interactions. Ever wondered about when you should post on your social channels? Inbox updates.

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

Social Media 143

Social Media Metrics Data Team 143

Sprout Social

FEBRUARY 5, 2020

Read on to learn what aspects of your business can benefit most from social listening tools. Social listening tools contribute to sales and customer success. For sales teams, it pays to be on social media—literally. Tools like Sprout Social save time by crawling listening data for you. Are users running into bugs?

Tools 93

Tools Sentiment How To Team 93

Keyhole.co

MARCH 7, 2022

Of course, counting the number of likes and comments will give you a vague idea of your social media progress. But there are too many social media business accounts with too much data to track. According to Google and Forrester’s research , half of the marketers struggle with managing loads of data.

Report 52

Report Social Media Metrics How To 52

Harp Interactive

OCTOBER 9, 2009

Help companies participate in existing social networks, and build relationships on their turf. Build sentiment measurements, and listen to the larger web for how people are talking about your customer. Example: what Jeremiah Owyang did for Hitachi Data Systems. Consider a Lijit Wijit or other aggregator widget.

Social Media 232

Social Media Press Release Marketing Widget 232

Razor Social

MARCH 30, 2016

Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.” Social Analytics.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Bill Hartzer

MAY 26, 2010

From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources. Nielsen – this is one of the most well known, and trusted names in customer data analytics. You can even check out what is being said about your competition.

Cymfony 152

Cymfony Social Media Tools SM2 152

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. But raw data points without context don’t tell the full story. What is social media data? How does analyzing social media data work?

Data 132

Data Social Media Metrics Analytics 132

Sprout Social

MARCH 8, 2019

At the end of the day, online social listening gives you a more comprehensive understanding of your brand sentiment. These types of subreddits are prime spots to curate content ideas and even post your own social content if it’s relevant. Don’t forget that tracking data is a key component of online social listening.

Reddit 99

Reddit Tumblr YouTube Review 99

Sprout Social

FEBRUARY 7, 2024

Gathering and analyzing massive amounts of competitive data. How to use competitive intelligence tools to grow your business Competitive intelligence tools make it easier to collect, analyze and distribute competitive research , especially when you’re dealing with astronomical amounts of data and dozens of players in the market.

Tools 94

Tools Sentiment Marketing Reputation 94

Sprout Social

JANUARY 11, 2023

They ask you to quantify your team’s performance across social channels and accounts, and explain how your performance influences company goals. You know raw social data is complex, and sharing it with people who have limited hands-on-the-keyboard social experience is ineffective. What is a social media dashboard?

Template 127

Template Templates Social Media Brands 127

Sprout Social

JANUARY 29, 2024

Continuous reputation monitoring allows businesses to detect potential issues or negative trends in sentiment early on. An online reputation management strategy powered by routine sentiment analysis can help you make sense of the many factors that contribute to your business’s reputation across the web.

Reputation 120

Reputation Review Sentiment Software 120

Sprout Social

JUNE 7, 2016

The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. The data displayed on your dashboard can help you optimize your performance and inform ongoing content strategy for both paid and organic Tweets. Doing so will pull up a separate window with data specific to that Tweet. Advanced Options.

Metrics 40

Metrics Twitter Comparison Report 40

Oktopost

NOVEMBER 12, 2020

Data makes the world go round, and knowledge is indeed power, now more than ever. It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. What are data analysis tools? The rise of data analytics. The problem?

Analysis 138

Analysis B2B Data Tools 138

Bill Hartzer

NOVEMBER 2, 2021

Trademark number 97097363. Goods and Services Description.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Hootsuite

JANUARY 24, 2022

Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Get real-time data about your key Twitter metrics using Hootsuite Analytics. Generate first-party data that’s both ethical and high quality, and then export and re-market to those target audiences. Hootsuite Analytics.

Directory 145

Directory Tools HootSuite Twitter 145

Hootsuite

APRIL 2, 2020

Like all business strategies, social media requires reporting and analytics to determine how well it’s working. Social media analytics is about gathering data from your social accounts and campaigns. The information you get from social media analytics tools will help you determine which strategies work best.

Analytics 145

Analytics Social Media Tools HootSuite 145

Keyhole.co

DECEMBER 10, 2022

And when it comes to comparing two marketing strategies or campaigns, numbers and data speak volumes, don’t they? Keyhole is a real-time social media analytical tool that can help you monitor your social media metrics and share actionable data points with the stakeholders. You can’t improve what you can’t measure.

Social Media 52

Social Media HootSuite Sentiment Marketing 52

Hootsuite

JANUARY 20, 2020

It’s packed full of insights and data that can help you get the most from the social network that reaches 1.62 You can choose to view data for the last seven or 28 days, for the current day, or for the previous day. You can access data going back a maximum of two years. billion users every day. Image via Facebook.

Analytics 145

Analytics Facebook HootSuite Overview 145

Unmetric

DECEMBER 10, 2019

Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. This means creating more engaging content, getting more certainty around your social strategy, and automating tedious tasks like reporting.

Social Media 126

Social Media Tools Price Analytics 126

Sprout Social

DECEMBER 14, 2022

Before we get into the nitty-gritty, let’s make a quick distinction: Social media customer service is the reactive support you offer your customers across social networks like Facebook and Instagram. Customers can request assistance via DM, a review site or through their own social posts.

Social Media 98

Social Media Brands Team Process 98

Keyhole.co

NOVEMBER 2, 2022

As one of the best Sprout Social alternatives, Keyhole tracks and aggregates your brand’s metrics across all social media channels, monitors your campaigns and measures the performance, understands how your hashtags are performing, and tracks and compares influencer reporting. SocialPilot. iconosquare. iconosquare. Key Features.

Brands 52

Brands HootSuite Social Media Management Price 52

Socialmedia.biz

MARCH 23, 2016

Social media dashboards are the best way to consolidate all your social media activity into a single point. Even better, the right dashboard makes evaluating your efforts data-driven. This means you can not only identify what’s working and what’s not, you can optimize your social media efforts for maximum impact.

Social Media 63

Social Media HootSuite Hashtag Sentiment 63

Webbiquity SMM

FEBRUARY 13, 2017

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. These tools can help you find out. 1) Socialbakers. Google Review Count: 345. 2) Netvibes.

Tools 207

Tools Social Media Netvibes Sample 207

Webbiquity SMM

SEPTEMBER 22, 2015

It’s unusual to have sentiment analysis available for a monitoring tool with a relatively low starting price” of under $100 per month). 5 Essential Social Media Monitoring Tools for Beginners by Social Marketing Writing. 16 Social Media Tools The Experts Swear By by Social Fresh. More than 60% of U.S.

Review 100

Review Tools Social Media HootSuite 100

Convince & Convert

AUGUST 17, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay : We are back with Episode 29 of Social Pros where we talk to real people doing real work in social media. Listen Now.

Radian6 113

Radian6 Training Communities Conversation 113

Techipedia: Tamar Weinberg

JULY 8, 2008

A marketer also reaches out to the target audience through various methods of social networking, and constantly monitors the buzz surrounding the client’s products and services. social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it).

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too. Starting a Blog?

Marketing 265

Marketing SEO Journal Engineering 265

Laurel Papworth

JULY 23, 2010

The ABC has done a hybrid site – not really a community conversation build but aggregating information from multiple communities. The Campaign Pulse is a social media dashboard monitoring sentiment on Twitter and Youtube and Flickr. Election 2.0 – List of social media election sites to watch.

Gov 2.0 86

Gov 2.0 Sites List Social Media 86

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). Your Party is Lame The third front of Facebook’s war on websites is in the area of push versus pull.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). Your Party is Lame The third front of Facebook’s war on websites is in the area of push versus pull.

Facebook 167

Facebook Consultant Social Media Sites 167

Hootsuite

MARCH 31, 2020

In the context of social media, an algorithm is how a social platform determines which content to display at any given time to a particular user. Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. How the Instagram Algorithm Works. How the Twitter Algorithm Works.

List 145

List Social Media HootSuite URL 145

Techipedia: Tamar Weinberg

JANUARY 24, 2008

The initial sentiment was highly negative , and most concluded that the algorithm will penalize users who care much about the community and use it regularly. The math takes time to aggregate.&# (Lesson: Stop noticing things the second that they happen.) Give it time in your analysis of what’s going on. And quickly, too.

Digg 100

Digg StumbleUpon Communities Upcoming 100