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SMSsummit Speaker Interview with Sarah Barnes of Harvey Mudd College

Social Media Strategies Summit

Presenting a virtual version of the HMC community for alumni, students, prospective students, and parents is the whole point, and no one captures that better than our current students. I love the visual aspect, and I like that it lends itself to posting to build a sense of community. Which social media channel is your favorite and why?

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The Scale of Upcoming Changes in the World of Media

The Realtime Report

Sophisticated Public Relations is always a combination of well-defined plans, well organized and structured approaches towards execution combined with sophisticated software and database utilization. Results like published PR articles in outlets like Forbes and Fortune, live televised interviews, and spots on late night shows.

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How Atlassian uses Sprout to enhance Social Media ROI

Sprout Social

I spoke with Loren Siegel Atlassian’s Community and Social Engagement Senior Team Lead to learn how Sprout helps her team execute premier social customer care, boost team productivity and understand their audience to craft better community connections. In 2021, the company incorporated the Smart Inbox and Publishing add-ons.

Atlassian 101
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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. Either on-site, social media, Google or third-party review aggregators. Review aggregation sites are crucial for software brands, as is Google search. The same rules apply for SaaS brands.

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45 of the Best Social Media Analytics Tools

agora pulse

Falcon is a social media suite that includes publishing, engagement, customer support, and listening. Hootsuite is a social media dashboard that supports publishing, monitoring, and reporting. HubSpot is social media software that offers scheduling, a customer relationship management (CRM) tool, and sales features. Iconosquare.

Analytics 179
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Where Most Got Social Business All Wrong, Including Me

Convince & Convert

Deploying internal communities using software platforms like IBM or Jive just because your competitors are doing so is a complete waste a time, money and resources. And many times, it’s fixing disjointed content and community management practices. Enterprise collaboration for the sake of enterprise collaboration is silly.

Jive 134
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How to Fight For More Social Media Resources In Your Company

Convince & Convert

Even adorned with the latest and greatest social media management software and automation and workflow and APIs and the entire chorus line of digital marketing shiny objects, actual human beings in your company need to be at those controls. Social media management software companies, et al. Flickr Photo by Doc_Brown.

Resources 167