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Tip: Facebook Ads Reporting Window

Jon Loomer

One of the biggest complaints during the past year since Facebook implemented changes related to iOS 14 updates is a drop in reporting. While it may not be accurately represented, Facebook is reporting fewer conversions. I have a simple tip for you that may help, and it’s related to the Facebook ads reporting window.

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The Problem with Unranked Event Custom Facebook Ads Reporting

Jon Loomer

You may be seeing that reported conversions are down since iOS 14+ changes of 2021. While there are many reasons for a drop in reporting, one may be the way that you configure your custom Facebook ads reports. Let’s discuss… Custom Ads Manager Reports. Facebook reports 51 registrations. The Lesson.

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Meta Announces Big Changes to Website Conversion Campaigns

Jon Loomer

In short, Aggregated Event Measurement is Meta’s protocol for reporting web and app events from people who opted out of tracking from iOS 14.5 changes and Aggregated Measurement are going away. What is changing to Aggregated Event Measurement? Let me know in the comments below! Now it’s official.

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Facebook Event Parameters for Granular Reporting and Targeting

Jon Loomer

It’s the Facebook event parameters that provide the power of granular reporting and targeting. Using parameters for granular reporting. This information can then be used in reporting ( conversion attribution ), optimization , and targeting. You can also refine by aggregated value. Let me know in the comments below!

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Campaign Optimization Using Non-Prioritized Facebook Events

Jon Loomer

One of the biggest Facebook advertiser complaints related to iOS 14 changes and Aggregated Event Measurement is the limitation to eight events per website for optimization purposes. Reporting Benefits of Non-Prioritized Events. As you know, AEM means reporting for users who opted out of tracking will be delayed and aggregated.

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Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

agora pulse

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. You’re also responsible for reporting on your results. Find out how to create the ultimate social media report that can impress clients and colleagues alike by following these steps.

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Facebook Advertising Audiences and iOS 14

Jon Loomer

There are a couple of things that should contribute to smaller and incomplete remarketing audiences… Delayed Reporting. We’ve been accustomed to real-time reporting. Limited Reporting: Aggregated Event Measurement. But, for this segment of users, only the highest priority event will be reported: The Purchase.