article thumbnail

Beyond the Press: Navigating the Diverse Landscape of News Channels and Platforms

Proactive Report

These new outlets have several options for reaching their consumers online, including apps, newsletters, podcasts, and aggregation platforms like Apple News or Flipboard. Audience analysis and tracking can help you with this. Podcasts The share of Americans who listen to podcasts has substantially increased over the last decade.

News 52
article thumbnail

Brand experience: Why it matters and how to build one that works

Sprout Social

Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. Sprout automatically collects and consolidates information from a variety of sources such as Facebook, Instagram, TripAdvisor and Google My Business, and analyzes the feedback data through text analysis.

Brands 114
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

AI won’t replace social teams: Here’s why

Sprout Social

You need to make sure what’s happening on your social channels is human-fed and human-curated. For example, Sprout Social’s Optimal Send Times and hashtag recommendations maximize your reach—while sparing you hours of manual engagement and performance analysis. For you, that means less time aggregating data, and more time acting on it.

Team 135
article thumbnail

Content is under scrutiny? It’s about time.

Direct Marketing Observations

. . . . . . . . Creation, curation and aggregation. I don’t dispute blog posts like this Why Content Curation Is Here to Stay. We all probably fall into one of those categories. We do one of those. I get that. It’s falling into two camps. It’s falling into two camps. Here’s the first.

Content 162
article thumbnail

Social Media Optimization 3 Steps to Tweeting with a Purpose

Convince & Convert

You must embrace the concept that all tweets are not created equal, and there’s value in doing this stuff with additional rigor and analysis. The ability to easily curate content using the browser bookmarklet. A mindset shift on your part about social media optimization. Killer social media marketing software.

article thumbnail

A Guide To Curated Content: Everything You Need To Know

Keyhole.co

Content curation means more than rummaging through the internet for what to post on a slow day. This guide will cover the basics of content curation as well as the benefits it can bring (spoiler alert: a lot). What does curated content mean? How much content should you curate? How much content should you curate?

article thumbnail

13 Competitor Analysis Tools to Spy on Your Competition

Sprout Social

And while the idea of conducting competitive analysis isn’t particularly “fun,” it’s absolutely necessary. Why Competitor Analysis Tools Are a Must-Have. There are a ton of competitor analysis tools out there to help you quickly and efficiently assess how you stack up against your top competitors. The list goes on and on.

Analysis 104