Sprout Social

OCTOBER 19, 2023

Table of contents: What is online reputation monitoring? Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done?

Reputation 93

Reputation Sentiment Analysis Notification 93

Sprout Social

JANUARY 21, 2021

The importance of your marketing messaging can’t be overstated. By having a constant pulse on which messages perform best to your audience, your marketing is more likely to land with customers over time. Why brands should regularly refresh their marketing messaging. Another prime example is marketing during a recession.

Sentiment 131

Sentiment How To Marketing Analysis 131

Sprout Social

APRIL 29, 2024

In this article, you’ll learn what an online reputation management service is, how they support businesses’ goals and our recommendations for the best providers in the market. Smart Inbox: Our unified inbox aggregates all of your brand conversations into one place, so you never miss a message. What is a reputation management service?

Reputation 90

Reputation Brands Sentiment Survey 90

Keyhole.co

JUNE 19, 2023

It’s a place where businesses are sharing engaging content to grow their online presence and acceptance. Social media content can go a long way in making customers happier. If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Knowing where you stand exposes market gaps and opportunities. Is the influencer partnership driving more brand mentions and positive sentiment online?

Brands 106

Brands How To Sentiment Metrics 106

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Template 105

Template Templates Social Media RFP 105

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. Effective communication Consistency in your content and communication across all touchpoints is crucial for a great brand experience. Choose what narrative you want to build and follow it through in all your communications.

Brands 109

Brands Sentiment How To Analysis 109

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools. Social media technology has come a long way since its origin.

Social Media 98

Social Media Team Social Media Management Report 98

Keyhole.co

NOVEMBER 18, 2021

If influencer marketing is an integral part of your marketing strategy, chances are, you might be collaborating with a large number of influencers. That said, working with influencers is not the same as a traditional digital marketing campaign. You need to personalize the way you keep in touch with each influencer.

Influencer 124

Influencer Campaign Tools API 124

Buffer Social

SEPTEMBER 12, 2017

Curating top content from around the web is a great strategy to increase your social media reach. For example, we grew our Facebook reach tremendously with high-quality content from third-party sources. With our community’s help, we put together an ultimate list of content curation sources across multiple industries.

Curation 111

Curation Content Hubspot Startup 111

Keyhole.co

DECEMBER 10, 2022

And when it comes to comparing two marketing strategies or campaigns, numbers and data speak volumes, don’t they? It is a no-brainer that any modern marketing agency or a marketer, for that matter, needs an arsenal of tools under their belt to create, publish, monitor, and analyze their content. Who is it for?

Social Media 52

Social Media HootSuite Sentiment Marketing 52

Sprout Social

JUNE 29, 2020

And though some may view social as little more than an awareness play, the reality is social can support higher education institutions at all stages of their marketing funnel. In this article, we’ll break down what the university marketing funnel looks like and how your social strategy supports each stage of the funnel.

Strategy 128

Strategy Marketing Metrics Education 128

Ignite Social Media

APRIL 15, 2021

Even more exciting, the platform announced a new enhanced conversion analysis dashboard coming later this year. Catalogs : An aggregate of shoppable Product Pins where audiences can see more than just one product at a time. Ensure Content is Inspirational, Attainable, and Positive. See if Catalogs are right for your brand here.

Strategy 203

Strategy Tips Upcoming Mobile 203

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. Can you come up with a better Inbound Marketing Haiku ?).

Engineering 137

Engineering Social Media Hubspot Marketing 137

Keyhole.co

JANUARY 17, 2024

Social listening provides insights into how your brand compares with competitors, identifies growth market trends , and uncovers opportunities to differentiate and improve. You can refine your marketing strategies by evaluating the success and impact of ongoing campaigns.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

MAY 23, 2023

Rather than replace social media pros, the adoption of AI in marketing has the potential to make human creativity and strategic thinking more important. And social media marketers have always had to evolve how they work. When it comes to content creation, tapping AI for initial ideas can spark creativity when you’re in a rut.

Team 131

Team Social Media Management Skills Trends 131

Sprout Social

SEPTEMBER 9, 2020

While some of the chatter will be irrelevant, there are countless conversations that marketers would be wise to tap into. Because the truth is, an effective marketing strategy relies on consumer voices and insights. The Marketing Analyst. Data gleaned from listening, can even be used to help make larger business decisions.

Organization 121

Organization Sentiment Social Media Management Analysis 121

Ignite Social Media

JANUARY 25, 2018

Facebook recently made an exciting announcement for marketers. This tool will help you better understand your audience and what people are talking about outside of your existing fan base to drive better marketing campaign results. The data is broken down into three tabs: overview, audience analysis and post trends.

Facebook 107

Facebook Sample Samples Sentiment 107

Keyhole.co

AUGUST 24, 2021

Content curation means more than rummaging through the internet for what to post on a slow day. This guide will cover the basics of content curation as well as the benefits it can bring (spoiler alert: a lot). What does curated content mean? How much content should you curate? How much content should you curate?

Curation 64

Curation Content Collaboration Trends 64

Keyhole.co

FEBRUARY 23, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. Every business plan should have a dedicated section that outlines the strategies and key performance indicators (KPIs) for an organization’s marketing efforts. For instance: What content do they engage with? Likes are great, but conversions are the ultimate win.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 29, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. Every business plan should have a dedicated section that outlines the strategies and key performance indicators (KPIs) for an organization’s marketing efforts. For instance: What content do they engage with? Likes are great, but conversions are the ultimate win.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Direct Marketing Observations

FEBRUARY 17, 2011

. . . . . . . . Creation, curation and aggregation. I don’t dispute blog posts like this Why Content Curation Is Here to Stay. What I have a problem with is the type of content creation we run across when doing brand monitoring work for clients. We all probably fall into one of those categories. I get that.

Content 162

Content Curation SEO Adwords 162

Direct Marketing Observations

FEBRUARY 15, 2010

The challenge, after aggregating all of the buzz or mentions of everything you are tracking, is to make sense of it all and to make it actionable back inside your company. So the sticking point here is whether or not you can use automated analysis to provide sentiment or if it has to be all human interface. No way, Jose!

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Keyhole.co

NOVEMBER 30, 2022

For social media agencies managing multiple clients, gathering and measuring data from different social media platforms is critical to evaluate the effectiveness of marketing strategies. Profile and competitor analysis: Allows you to measure and analyze all of your social media platforms on a single dashboard.

Social Media 52

Social Media Analysis Sentiment Analytics 52

Social Media Network Marketing

JULY 29, 2009

Market Basket Analysis is a modelling technique. In the case of retailers with stores, market basket information enables the retailer to understand the buyer's needs and rewrite the store's layout accordingly, develop cross-promotional programs, or even capture new buyers (much like the cross-selling concept).

Analysis 50

Analysis Marketing Retail Aggregator 50

Jon Loomer

DECEMBER 20, 2021

Within Primary Dimension, I click the “Other” link to add “Ad Content.” And thanks to iOS 14 and Aggregated Event Measurement, the reporting is potentially incomplete and modeled. To access this information in Google Analytics using Universal Analytics, go to Acquisition > Campaigns > All Campaigns.

URL 205

URL Examples Facebook Analytics 205

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona?

Data 140

Data Social Media Sentiment Team 140

Keyhole.co

APRIL 20, 2023

Every day, there is new content coming your way. Although news sounds vague, for marketers, it is a specific approach to leverage when they want to promote or publicize a product, an event, or their business in general. With this, many marketers believe in the power of news, leading them to coin the term newsjacking.

Aggregator 52

Aggregator News Trends Social Media 52

Sprout Social

AUGUST 8, 2022

Given the popularity of TikTok and Reels , brands are eager to squeeze as much as they can out of their video content. On the flip side, brands that already publish to YouTube should consider repurposing content for social media. But more importantly, thoughtful subtitles make your content more inclusive. Social Blade.

YouTube 102

YouTube Tools Analytics SEO 102

Keyhole.co

OCTOBER 31, 2022

In a world with an overflow of information, setting up social media marketing can be just the beginning of a complex process. Hashtag tracking can make this process much easier, and effective and it allows you to report your performance accurately – it’s basically a marketer’s dream. Hashtags and Their Significance.

Hashtag 52

Hashtag Analytics Tools Price 52

Writtent Blog

SEPTEMBER 6, 2016

Want to learn what 73% of inbound marketers say their #1 metric is? Or do you want to find out if you fall into the same categories as a typical inbound marketer? So, we decided to find 100 inbound marketers and ask them the same 5 simple questions. Key Findings and Analysis. Well, you’re in the right place.

Survey 40

Survey Metrics Aggregator Analysis 40

Keyhole.co

MAY 19, 2022

Social media reports are integral to monitoring your brand’s performance on social media and for creating an informed content strategy. According to SproutSocial, 63% of marketers are expected to discuss social media ROI with their bosses to justify the spending on marketing and social media. Pricing – Customized.

Report 59

Report Social Media Tools Price 59

Writtent Blog

FEBRUARY 21, 2014

Why the heck should you care about including keyword research in your content strategy in the age after Google’s Penguin, Panda, and Hummingbird updates ? You may be of the school of thought that the old days of SEO are long gone, and your content strategy can work without it. How is the content presented visually?

Strategy 92

Strategy Content How To Analysis 92

Direct Marketing Observations

JANUARY 12, 2012

Inside View gives users an aggregate view of the social presence and activity of a company. Note that it may take some time for Tweriod to gather enough data for analysis.). ” It is a great way to find images for social media content. It also allows users to search their social history across multiple networks.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Jon Loomer

SEPTEMBER 8, 2020

For example: A visitor hits a landing page for a product (View Content event fires by visiting this page). View Content. Optimization would be for the aggregate of all purchases, for example, rather than the purchase of a specific product. They also help with analysis of organic content. Complete Registration.

Eventful 200

Eventful Facebook Conversation Advertising 200

Sprout Social

MARCH 11, 2020

Because marketers today are expected ever to create content that grabs their audiences’ attention. Creating attention-grabbing content starts by understanding which of your posts drive the most engagement. This ultimately makes your life easier as a marketer as you figure out which types of content to create and recreate.

Social Media 124

Social Media How To Metrics Analytics 124