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How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Image Source: The 2017 State of Inbound Report. According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel. Use Adwords.

B2B 217
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The Social Media Analytics Compass: What and How to Measure

Razor Social

Monitoring your social media analytics can make the difference between the success or failure of your social media presence. In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. The Social Media Analytics Compass. How much will it cost you?

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Marketing Mix Tape: Do These 6 Things to Bring More Traffic to Your Website Now

Firebelly

Zero Limit reported the first five organic results on a Google search page now account for 67% of clicks, and results 6-10 account for less than 4%. YouTube has the best conversion rate of any social channel. Though the upfront cost of creating a video can be exorbitant, it’s usually worth the time and effort.

Marketing 181
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Why Facebook’s Updates (probably) Won’t Kill Your Business

Navolutions

It should be no surprise that, according to Facebook, most of the posts caught in their spam filters and reported by users were overwhelmingly promotional. We have been running a recent test on ads and it seems to be working fairly well with a low cost per click. Low Cost Per Click + Highly Targeted Ads = Better Promotional Ads!

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The Top 10 Marketing Attribution Software Solutions

Oktopost

Channel management (separate reporting for each channel). Omni-channel reporting (reporting that includes all channels in one). Altitude promises deep insights into customer behaviors, which it delivers by offering a wide range of customization options for reporting and attribution modeling. Link tracking and creation.

Software 101
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

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How to Create a Customer Loyalty Program via Social Media (via PR.

Saying It Social

It's quick, easy, instantly measurable, and cost is incurred only if you choose to give away prizes or offer discounts. eMarketer reports that consumers force retailers to adopt social strategy. Has your company adopted a social media strategy because you felt you were "forced" to do so?

Loyalty 124