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Can AdWords Be Good For Promoting Your eBook Site?

The Realtime Report

Can AdWords Be Good For Promoting Your eBook Site? While self publishing lowers the barrier to publication for ebooks, authors and ebook site owners also have the responsibility of marketing titles on their own. Without the might of a large a publishing house in your favor, the task falls upon you. How AdWords Works.

Adwords 109
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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

For this step in the process, we’ll use the Google Adwords Keyword Planner to find sites ranking for similar keywords. How often do they publish each? Even if you don’t currently advertise with Google, the Keyword Planner is free, making it one of our favorite competitive analysis tools. What do they say in their Instagram bio?

Analysis 186
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Panda vs eBay — Don’t Poke The Bear

Small Business Mavericks

In this case, Google is following the “rules” they’ve published and is punishing spammy, low-quality content tactics — because quality content is good for the searcher (Google’s “customer”). eBay created a major AdWords campaign that was by all accounts completely spammy.

Adwords 93
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We Need a Better Definition of "Native Advertising"

Twist Image

No wonder flailing publishers like "native advertising" -- they can make it mean whatever they want it to mean! The industry will revert back to a time and place when publishers could create complex and chaotic environments for advertisers. With this growth, interest in and confusion over native advertising is likely to grow.

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Display Advertising Is A Failed State

Twist Image

We had a premium banner advertising solution, because we could enable advertisers to buy their banner ads against keywords that were relevant to their industry (long before Google mastered it). Read this from The Drum : Russian fraudsters divert $5m a day from major publishers in 'biggest ever ad fraud'. google adwords.

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Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity SMM

According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.”

Directory 196
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#measurePR Recap (June 2015): Measuring Content

Waxing UnLyrical

As publisher@commPRO the mission=empower our community thru content. Analytics, Power Search, AdWords, whole 9 yards. With ad buys in front of videos now, I have to be intrigued enough to wait 10 seconds. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

Content 100