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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Social media is a cut-throat world. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis.

Analysis 184
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

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Top Marketing Trends for 2013

yMarketingMatters

Here we go: Social Business Has Risen. You cannot afford to ignore social media. Consumers rely on social media to research and make buying decisions and for customer service issues. This should be the year that your small business becomes confident and adept at social media.

Trends 277
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How to Measure the Value of Social Media

Sprout Social

Social media ROI is no different. These are the types of questions that often come up when you’re trying to figure out how social pays off for your business. However, those questions don’t speak to the true value of social. Social ROI Isn’t Just Transactional. Social Impacts More Than Just Social.

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The Social Media Analytics Compass: What and How to Measure

Razor Social

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? The Social Media Analytics Compass. No time to read this article now?

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How to Create a Brand Community: A Step-by-Step Process

Social Media Strategies Summit

They use your products, follow you on social media, engage with your branded content, and tell their friends about your brand. This could be something as simple as reposting their social media posts where they tagged your brand. Social media is usually the best place to start. Social Media.

Process 161
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4 Reasons Google Bought Wildfire

Convince & Convert

Wildfire , a pioneering social media management software application that specialized in contests and promotions, announced today that it has been bought by Google for a smooth $250 million. Access to Social Signal. Launch Adwords for Social. Happy day for Gary Vaynerchuk , who was an angel investor in Wildfire).

Google 164