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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

For this step in the process, we’ll use the Google Adwords Keyword Planner to find sites ranking for similar keywords. Just because Blissy has a LinkedIn profile, that doesn’t mean it’s worth monitoring from the perspective of a B2C brand like Brooklinen — (most) people aren’t going to buy bedding after seeing a LinkedIn post.

Analysis 188
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Top Marketing Trends for 2013

yMarketingMatters

Consumers rely on social media to research and make buying decisions and for customer service issues. You need to leverage this with a strong presence on major social channels like Facebook, Twitter, Linkedin and Google+ for real-time communication and service with your customers. Here we go: Social Business Has Risen.

Trends 277
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4 Reasons Google Bought Wildfire

Convince & Convert

This gives Google an end-run way to get Facebook and Twitter and Pinterest and Linkedin activity signal into the Google search algorithm, since they’ve been unable to keep that stream alive via biz dev deals. Launch Adwords for Social. But it’s brilliant. 4 Reasons Google Bought Wildfire. Access to Social Signal.

Google 164
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Are Most Advertisers Asleep At The Wheel?

Twist Image

Brands would work their respective agencies, make a media buy, create the ad, place it (in a newspaper, on the radio, television, etc.) In the golden age of advertising, you could - literally - buy your way to the top. google adwords. google adwords. Advertising used to be easy. and watch to see if anyone cared.

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How to run an effective Facebook campaign for $100

Socialmedia.biz

You already know your current customer base is interested in – and likely to buy – your product or service. Once you’ve identified your ideal customer, think about what features and benefits would encourage them to buy your product or service. on LinkedIn and $2.75 on Google AdWords. What is their average age?

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Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

We all know content marketing is at the heart of digital marketing, yet often content marketing strategies don’t invest sufficient in the right range of content across the buying cycle and by content I am referring to our Content Marketing Matrix which helps businesses review the best types.

B2B 100
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How to Create a Brand Community: A Step-by-Step Process

Social Media Strategies Summit

Given two brands with the exact same product, people tend to buy from the one they feel connected to. Many social media platforms like LinkedIn and Facebook provide the option to form groups where you can create a brand community. Social Media. This is probably the easiest way to create a brand community.

Process 163