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How to Create a Brand Community: A Step-by-Step Process

Social Media Strategies Summit

Build a strong brand and you will get yourself a strong community of loyal customers and brand advocates. Some might argue that a strong community is what makes a brand stronger and loyal customers are the best way to promote a brand. But what is a brand community and why do you need one? What is a Brand Community?

Process 161
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The Social Media Analytics Compass: What and How to Measure

Razor Social

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

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#measurePR Recap (June 2015): Measuring Content

Waxing UnLyrical

In line with our June theme (content! content!), With four great guests on hand, we began to chat about measuring content. Here’s some of what we talked about: On how the got to where they are now and what interested them in content: A1: Hey guys #Content=#insight + #education. A1 I’m a marketer.

Content 100
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Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

I hope the updates help this growing group of solo-preneurs who recognize the value of creating and monetizing content. Whether you work for a Fortune 100 company or a blogger who relies on revenue from your content to supplement your income, it’s important to think about what goes into your social media headcount.

Blogger 266
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4 Reasons Google Bought Wildfire

Convince & Convert

What’s driving this is the fact that “pages” and “links” are no longer the primary way we vote for the accuracy and reliability of online content. Will be VERY interesting to see if Facebook kicks Wildfire out of its Preferred Developer Community, or revokes some measure of access.

Google 164
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The Gift Of Facebook

Twist Image

The reason I'm such a massive advocate for Google and AdWords is because the advertising platform fits in with the user experience (it's additive). The reason I'm such a massive advocate for Google and AdWords is because the advertising platform fits in with the user experience (it's additive). web analytics. web analytics.

Adwords 102
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How to Create A Linkedin Strategy for B2B Brands

Social Media Strategies Summit

Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. Consider the following statistics from LinkedIn: 94% of B2B marketers use LinkedIn for content marketing. And it doesn’t have to be all your content. Create authentic content that drives interest.

B2B 130