Sherrilynne Starkie

DECEMBER 20, 2020

Increasingly, Canadians are enjoying the video-based platform TikTok. When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true. Video content is encouraged because almost 80 per cent of all Internet activity is video consumption.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

FEBRUARY 14, 2019

Top five social media news stories for marcoms professionals this week feature new innovations for businesses from Facebook, LinkedIn Live video and new features from YouTube and Whats App. Called LinkedIn Live, it allows individual professionals and organizations to broadcast real-time video.

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Facebook YouTube iPhone LinkedIn 150

Sherrilynne Starkie

OCTOBER 21, 2013

Ever consider a career in advertising? Recently the search company announced a change to its terms of service that will see the name and photographs of some users in advertising. This has been normal practice since the dawn of search and Internet advertising. Endorsement advertising is here to stay.

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Google Privacy Advertising Social Networking 265

Sherrilynne Starkie

JANUARY 30, 2016

This huge expansion in advertising reach is part of the company’s drive to create more value for brands and, ultimately, to bring in more revenues. Initially this test will support campaigns driving website clicks or conversions, or video views. This trial includes selected advertisers in the US, UK, Japan, and Australia.

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Twitter Social Networking Advertising Features 150

Sherrilynne Starkie

OCTOBER 25, 2018

YouTube announced it is changing the attribution criteria for TrueView for action video ads. These are designed for performance advertisers and feature call-to-action banners. Evidence that YouTube is feeling the pinch from Facebook’s competition in the video ad space. — SS. — SS. — SS.

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News Research Facebook YouTube 225

Sherrilynne Starkie

JUNE 15, 2018

per cent this year, a faster increase than any other global market, according to biannual forecasts just released by Dentsu Aegis Network, an international digital advertising group. Digital, especially mobile advertising, is driving the growth as smartphones are becoming Canadians’ primary access point to services and content.

Paid Search 139

Paid Search Mobile ROI Advertising 139

Sherrilynne Starkie

OCTOBER 15, 2018

When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true thanks to pay per click models which put advertising within reach for most organizations. Video content is encouraged because almost 80 per cent of all Internet activity is video consumption.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

FEBRUARY 16, 2013

You’ve spent the time, resources and effort required to develop original, compelling stories, videos, podcasts and photographs and it’s starting to pay off in terms of website traffic, enhanced reputation and sales enquiries. In our case we knew within 24 hours that our videos were being used. Good for you. It happens all the time.

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Content Marketing Notification Creative Commons 318

Sherrilynne Starkie

OCTOBER 28, 2012

With over half of the Internet’s population on social networks, organizations are scrambling for new ways to build bigger follower bases, generate more hits on videos, garner more positive reviews than their competitors and solicit ‘likes’ on their Facebook pages,” said Jenny Sussin, senior research analyst at Gartner.

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Review Social Media Wikipedia MySpace 368

Sherrilynne Starkie

AUGUST 29, 2018

This brings AR and VR together so audiences can interact with and explore visual details of 3D images, objects, and videos directly in their News Feeds. An Interactive Advertising Bureau (IAB) survey earlier this year found that podcast revenues topped $314 million in 2017, an 86 percent increase from 2016.

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Content Nielsen Marketing Badge 170

Sherrilynne Starkie

MAY 1, 2018

Participants learn everything from how to optimize profiles on various social channels and engage with audiences, to developing content strategy and effective use of advertising. This provides context and the opportunity to go deep into the details…something that online video courses just don’t provide.

HootSuite 59

HootSuite Marketing Case Study Training 59

Sherrilynne Starkie

JUNE 21, 2018

Native autoplay video ads come to Reddit. Reddit launched a new video ad product. It's native video ads that autoplay in-feed and are designed for optimized viewing within the the website. They are available now to managed partners, but will be rolling out to all advertisers over the next few weeks. Follow List.

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Features Social Media Reddit Module 38

Sherrilynne Starkie

FEBRUARY 19, 2012

This video is chock full of the latest statistics for social media use in business and discusses what’s important in measuring ROI. Related posts: Brands use social media for PR. Social media boosts campaigns. Driving ROI from social media for airlines . Click here to start to receive my newsletter. VISIT MY FACEBOOK PAGE.

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ROI Social Media Airlines Statistics 290

Sherrilynne Starkie

JULY 13, 2018

25 million from YouTube to support online video news. Google-owned YouTube is dedicating $25 million to improve online videos in news , and is launching new product features to improve its news experience. Follow List. Embed List. Jul 13, 2018. Users can 'buy now'. Richer experiences mean better, more effective ads. Jul 13, 2018.

News 34

News YouTube Instagram Questions 34

Sherrilynne Starkie

MARCH 2, 2020

Sometimes known as publicity, media coverage is not advertising. This includes content marketing, social media and digital advertising among other marketing tactics. Watch the videos. Try exploring at the mice print in the website footer for a link to advertising info or a media kit. Read the websites.

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News Report Software Badge 404

Sherrilynne Starkie

JANUARY 11, 2018

Writing is the foundational skill for storytelling, no matter if it’s an article, a video or any other story format. Every 60 seconds more than 500 hours of video is uploaded to YouTube, more than 3.3 In owned media, the writer will produce blog posts, social media updates, web content, speeches, video scripts and more.

Social Media 321

Social Media Journal Crowdsourcing Skills 321

Sherrilynne Starkie

SEPTEMBER 23, 2019

Today, Google is launching Video Reach Campaigns—a simpler, more efficient way to advertise on YouTube. Rather than managing separate campaigns for 6-second bumper ads, skippable in-stream ads, and non-skippable in-stream ads, now advertisers can upload multiple video creatives into a single campaign.

YouTube 30

YouTube Campaign Video Cost 30

Sherrilynne Starkie

FEBRUARY 28, 2019

In this week’s Top 5 social media news for marketing and communications professionals we highlight new Google video display ads, a Forrester Research report on future digital marketing spend, TikTok’s FTC fine, Quora and potential Facebook regulation in the UK. Video comes to Google responsive display ads.

Facebook 150

Facebook Committee Sports YouTube 150

Sherrilynne Starkie

JANUARY 8, 2018

Video Production Social networks are increasingly optimised for video content. Facebook users spend 3x more time watching live video than traditional video. Live streaming, text animations, video slideshows, video storytelling. Digital Advertising. 67 million Americans listen to podcasts monthly.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

DECEMBER 27, 2020

Did you know that by using video content in email marketing you can boost click-through rates by up to 300 per cent? Were you aware that 96 per cent of people who watch a video on mobile tend to share videos with others? There’s no doubt that video content is incredibly powerful in its ability to engage viewers.

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Video Content Statistics YouTube 307

Sherrilynne Starkie

JANUARY 30, 2016

If you are like a lmost half of PR professionals you do not use paid promotion or social media advertising as part of your communications strategies and plans. Additionally, it includes ‘native advertising’, or advertorial. Likely, you are a PR purist who believes that earned media coverage is the Holy Grail.

Health Care 150

Health Care Social Networking Advertising Publishing 150

Sherrilynne Starkie

MAY 30, 2012

The Pepsi partnership indicates that Twitter is opening up new ways for brands to leverage a lot more value from the platform; this is a big step beyond sponsored tweets and other straight advertising models. Twitter to stream live video in partnership with Pepsi. It’s smart. The ROI of social media. PLEASE LIKE MY FACEBOOK PAGE.

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Twitter ROI Newsletter Hashtag 292

Sherrilynne Starkie

JUNE 12, 2018

Instagram has a new longer-form video platform in the works t o compete with YouTube and Snapchat Discover. TechCrunch reports that Instagram will offer a dedicated space featuring scripted shows, music videos and more in vertically oriented, full-screen, high-def 4K resolution. Instagram's plan to compete with YouTube. Jun 12, 2018.

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Reddit Facebook Compete API 133

Sherrilynne Starkie

JANUARY 10, 2020

This placement places video content on the Explore tab which is Twitter’s collection of trending topics and hashtags. It’s where people go to see what’s happening, making it a prime location for advertisers. Features include: six-second videos and GIFs, as well as static images.

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Trends Curation Mobile Hashtag 44

Sherrilynne Starkie

AUGUST 1, 2018

Facebook’s ‘Watch Party’ lets Groups watch videos together. Brands who have invested in creating great video content will benefit from Facebook’s Watch Party for groups. Think Facebook Live, but use pre-selected videos instead. It lets Group hosts share video streams within the group.

Social Media 42

Social Media Marketing LinkedIn Instagram 42

Sherrilynne Starkie

DECEMBER 11, 2017

Now kids can video call, send and receive photos, videos and text messages from parent approved contacts. It provides fantastic insight to guide content and advertising campaigns. There’s also a library of kid-appropriate GIFs, frames, stickers, masks and drawing tools. Instagram makes ephemeral content less…ephemeral.

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LinkedIn Findability Notification Hubspot 62