Sherrilynne Starkie

AUGUST 15, 2018

I first heard of Advertising Value Equivalency (AVE) very early in my agency career, way back in the 90s. The report explains: “Earned Media Value is the equivalent cost of advertising that would garner the same amount of exposure as postings mentioning a brand campaign, based on followers and a US$5 CPM (cost-per-mille).”.

Influencer 199

Influencer Campaign Report CPM 199

Social Media Today

AUGUST 27, 2019

Facebook's latest research report looks at the benefits of combining Facebook ads with outdoor promotions.

Report 168

Report Facebook Publishing Advertising 168

Sprout Social

SEPTEMBER 16, 2024

It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. You can see it in advertising campaigns, with businesses offering discounts on supplies, meals and clothing. Back-to-school season is in the air.

Report 69

Report Class Sentiment Apple 69

Convince & Convert

SEPTEMBER 22, 2014

Our friends at Salesforce ExactTarget Marketing Cloud (a sponsor of this blog) recently released their boffo Social Advertising Benchmark Report , where they dug deep into the actual results stemming from more than one trillion (TRILLION!) advertising impressions on Facebook, purchased through their platform.

Statistics 167

Statistics Advertising Facebook Mobile 167

Jon Loomer

JANUARY 18, 2018

Facebook is rolling out a new tool called Test and Learn for Facebook advertisers. In a very general sense, Test and Learn allows you to run tests of your advertising to find what’s working for your business. To access Test and Learn, you’ll find it under Measure & Report in your advertising menu.

Research 167

Research Tools Comparison Facebook 167

Mindjumpers

JUNE 12, 2013

Mindjumpers has contributed to a new report issued today by Skyword. The report deals with how digital agencies today are facing a new fragmented reality. One of the key findings in the report is the need for agencies to explore an alternative operational model to adapt to need for customer focus.

Report 244

Report Nielsen Overview Compete 244

The Realtime Report

AUGUST 15, 2012

When it comes to Facebook advertising, there are vast differences between the performance and effectiveness of the ads across different countries. The full report (registration required) looks at data for 100 countries, and then analyzed the performance of ads in those countries for which the data set included 100 million impressions or more.

Cost 191

Cost CPC CPM Advertising 191

Hootsuite

OCTOBER 27, 2020

The new Digital 2020 October Global Statshot Report – produced in partnership with Hootsuite and We Are Social – shows that connected tech continues to play an ever more important role in various aspects of people’s everyday lives. Digital 2020 October Global Statshot Report (October 2020) v01 from DataReportal. Screen time increases.

Report 145

Report Social Media Yahoo Analysis 145

Buffer Social

JANUARY 16, 2018

To better understand these changes, plus what’s ahead for 2018 and beyond we teamed up with Social Media Week to collect data from over 1,700 marketers and create the State of Social Media 2018 report. The report shows us how marketers, from businesses of all sizes, are approaching social media marketing. Ready to jump in?

Report 111

Report Data Social Media Research 111

Webbiquity SMM

AUGUST 24, 2021

Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. This third and final post in the series presents 37 (actually 40, counting the three above) more intriguing and actionable stats and facts pulled from that research.

Social Networking 234

Social Networking HootSuite Advertising LinkedIn 234

Ignite Social Media

FEBRUARY 18, 2019

In the lush landscape of social networking sites, advertisers are left asking themselves which platform will reach their target audience while generating desired business results. Despite recent issues, Facebook advertising usage remains steady among digital buyers. adults, according to Pew Research Center. incremental ROAs.

Advertising 124

Advertising Facebook CPM Committee 124

The Realtime Report

APRIL 10, 2019

Study Finds Advertisers Get a Boost from “Media Multitasking”. The study to be published in the April edition of the INFORMS journal Marketing Science is titled “Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?”. Nielsen in 2014 estimated that 80 percent of U.S.

Study 79

Study Advertising Nielsen Retail 79

Techipedia: Tamar Weinberg

APRIL 7, 2014

The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. Getting patients to enroll in a clinical trial is one of the biggest challenges that clinical research coordinators face. Reduce overall costs.

Research 194

Research Pharmaceuticals Social Media Tools 194

Ignite Social Media

FEBRUARY 11, 2019

Whether you are still finalizing your social media strategy or hitting the ground running with execution this year, we’ve compiled the following few social media ad spending trends to help guide and inform your social advertising spending in 2019. Need Social Advertising Help? Facebook Comprises 84% of Social Network Ad Spend.

Report 115

Report Advertising Social Networking Trends 115

Pam Moore

OCTOBER 20, 2020

SocialZoomFactor · 15 Methods to Research and Know Your Customer for More Leads and Sales. However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! Target Customer Research in a Nutshell . Do you REALLY know your customer?

Research 78

Research Template Templates Training 78

Webbiquity SMM

NOVEMBER 8, 2022

When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Our peers’ choices impact our decisions and actions, according to social proof research. Product research can take a long time. Beats Traditional Advertising. Increases Purchase Probability Rates.

comScore 316

comScore Marketing Case Study Review 316

Adam Cohen

JULY 12, 2010

Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success.

Research 265

Research Social Media Marketing Retail 265

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. In this Facebook advertising guide, we’ll break down the best practices of running ads on Facebook and what you need to know to get started. It’s no secret that Facebook’s organic reach has taken a nosedive. Custom Audiences.

Advertising 111

Advertising Strategy Facebook How To 111

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Research 98

Research How To Marketing Price 98

The Realtime Report

AUGUST 8, 2019

Research Shows How Much Value Consumers Assign To Various Apps. Many services remain free thanks to advertising. That includes Facebook, which had the highest percentage of users report they wouldn’t pay anything for the app. From June 14 to 15, 2019, we surveyed 2,004 consumers through a paid online market research platform.

Research 79

Research Reddit Project Survey 79

Bill Hartzer

DECEMBER 3, 2014

7Search , a leading Pay Per Click Search Engine Advertising and Affiliate Network, along with a few other search and domain parking companies, have been accused of traffic stealing in eye-opening research paper titled Understanding the Dark Side of Domain Parking. We show the breakdown of the crawlers’ traffic in Table 6.

Domain Name 139

Domain Name Research Affiliate network Report 139

Sherrilynne Starkie

FEBRUARY 18, 2020

It means reporters and other news professionals are now restored to the position of influencer. It’s not advertising. So, getting reporters to link to your website can dramatically impact the visibility of your blog content in the long term. It’s an incredibly turnaround. Sometimes known as publicity, earned media is just that.

Fashion 409

Fashion News Report Review 409

Oktopost

SEPTEMBER 4, 2019

We like to help marketers out, so we’ve chosen twelve marketing research solutions that stand out from the pack. . Just tell Datanyze what to track, and you’ll get queries and reports that will tell you exactly what’s going on. Marketers, wouldn’t it be great to have a research assistant in your back pocket? Price: Free.

Software 83

Software Research Marketing Price 83

Convince & Convert

MAY 17, 2016

Our friends at Social Fresh, organizers of the terrific Social Fresh Conference , recently released a comprehensive new report on how professional social media marketers spend their time, and their money. Why Do Facebook and Instagram Dominate Social Advertising?

Research 111

Research Social Media Facebook Instagram 111

Sprout Social

SEPTEMBER 17, 2019

This makes it crucial to learn how to do keyword research so you can narrow down on the most relevant and profitable ones. You’ll learn how to identify how keywords on a website are used and conduct keyword research. You’ll also discover some excellent keyword research tips and tools. The uses and benefits of keyword research.

Research 104

Research SEO How To CPC 104

Bill Hartzer

JANUARY 25, 2024

The revelations from their latest research, titled “Finfluencer Appeal: Investing in the Age of Social Media,” shed light on the challenges and pitfalls surrounding financial influencers and call for urgent action from regulators and industry players.

Policies 97

Policies Guidelines Influencer Proposal 97

Convince & Convert

MAY 9, 2024

Let’s Look at the Data Here are a few interesting stats to review: According to the latest research from Edison Research, just over one-third (34%) of the U.S. Magellan AI’s quarterly benchmark report found that podcast ad spending in 2024 so far has increased 39% year-over-year. Analytics don’t come easy.

Brands 133

Brands Apple Cost Advertising 133

Bill Hartzer

MAY 9, 2024

Deloitte’s latest research, “ 2023 Creator Economy in 3D ,” reveals a pivotal shift in consumer behavior and brand engagement. Deloitte’s report highlights the nuanced differences between content creators and traditional influencers.

Engagement 78

Engagement Brands Loyalty Influencer 78

Mindjumpers

SEPTEMBER 14, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Glympse: Location Service As a Utility The (R)evolution of Social Media Bloggers » How Users Engage With Advertising on Facebook Posted by Anne Herngaard Sep 14th, 2010 Tweet A recent study shows that advertising on the Facebook platform works.

Advertising 238

Advertising Engagement Facebook Study 238

Audiense

JUNE 27, 2018

Using Audiense Insights and our Influencers report we have identified the most exclusive profiles and with the most affinity with the festival audience. Audiense Influencers Report. The journalists identified should be the subject of more detailed research: what topics are their latest articles about?, Agency Spy (by adweek).

Analysis 97

Analysis Advertising Journal B2B 97

Buffer Social

JANUARY 25, 2018

Together with our State of Social 2018 report , we put together a comprehensive social media trends report. In this report, you’ll learn about the top major trends to help you succeed on social media in 2018. Mobile App Report found that 78 percent of social media time is spent on mobile devices.

Social Media 111

Social Media Trends Report Survey 111

Diva Marketing Blog

JULY 11, 2014

The results, which they shared with the industry, TV Viewing and the “Second Screen” – What Audiences are Doing with Mobile, Tablet Devices, is a report based on the CivicScience data collection and research platform. Joel conducted the analysis and partnered in formulating the research questions.

Research 83

Research Smart Phone Aggregator iPad 83

Sprout Social

MAY 15, 2024

Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. Report on social media performance Social media reporting evaluates the ROI of your efforts. Sprout’s Social Media Productivity report paints a stark picture of this dilemma.

Social Media 121

Social Media Social Media Management Sentiment Collaboration 121

Buffer Social

JANUARY 30, 2018

In our State of Social 2018 report we found that: 94% of businesses have invested in advertising on Facebook; and. 67% of businesses intend to increase their social media advertising budget in 2018. Here are five Facebook advertising tips to help you get the most bang for your buck in 2018… 1.

Advertising 111

Advertising Tips Facebook Campaign 111

agora pulse

AUGUST 12, 2020

That means Pinners tend to research general rather than specific topics. Brands Can Amplify Growth With Pinterest Advertising. But when you add advertising to the mix, you can take growth to the next level. To get access to analytics and advertising, start a Pinterest business account for your company or client.

Report 105

Report How To Analytics Social Media Management 105

Ignite Social Media

APRIL 9, 2020

” Then again, nearly 1/3 of respondents said it was okay for brands to advertise with no caveats. .” ” Then again, nearly 1/3 of respondents said it was okay for brands to advertise with no caveats. GlobalWebIndex also did research around advertising during COVID-19. Notice the word some.

Survey 202

Survey Social Media Groups Groups 202

Small Business Mavericks

APRIL 17, 2015

ScienceDaily has an interesting report on a recent study from Ithaca College. In this research, assistant professor of integrated marketing communications Lisa Barnard looks at how consumers felt about being tracked. the indirect effect accounts for a 5% reduction in intent to purchase the advertised product.

Research 70

Research Advertising Study Groups 70