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Paying Homage to the Social Technographics Ladder

Ignite Social Media

As I understand it, the trio at Forrester built the Social Technographics framework for their excellent book, Groundswell , and it was a helpful way for those of us in the space to explain how people were engaging with sites like Friendster, MySpace, Blogger and Facebook. Social Technographics Today . Why Do People Use Facebook? .

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Is SEO Better For Marketing Or Social Media

Small Business Mavericks

A recent Merchant Confidence Survey shows that 35% of small businesses use and are optimized by SEO over the social media marketing. Social media sites like Facebook, Twitter, Myspace and others is standing at 16%. Surprisingly, traditional media such as newspapers, yellow pages and radio advertising are behind the SEO ratings at 19%.

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How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

A new survey shows that the internet is edging out doctors as people’s primary source of information on clinical trials. Further surveys have shown that 80% of these e-patients would be interested in participating in a clinical trial. In the past, it was harder to track the effectiveness of each dollar spent on advertising.

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This Week in Social Media – 6/5/2013

Social Media Marketing

India is seeing the benefit of social advertising for branding , according to the Ernst & Young Social Media Marketing: India Trends Study 2013 report. News Corporation (which owns MySpace) is expanding the Wall Street Journal site into a platform for users to network in addition to read news. LinkedIn may have some competition.

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The Psychology of Change: How We React When Our Favorite Social Networks Shift

Buffer Social

And they found that though networks like Friendster and Myspace had tens, and eventually, hundreds, of millions of registered users the bonds between users weren’t particularly strong. Hopefully avoiding the same pitfalls that Friendster and Myspace fell into as they scaled. Why social networks need to change.

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6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace used to be Janet, and now it’s LaToya – at best. MySpace used to be Janet, and now it’s LaToya – at best. But back to MySpace.

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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

surveys, focus groups, test marketing) often spend millions to locate their target markets. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! It finds your customers Companies using traditional marketing methods (e.g.