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76% of Mobile Video Ads Are Viewed In-App [Study]

The Realtime Report

Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance. The results show very high completion rates – over 90% – for mobile video.

Mobile 177
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This Week in Social Media – 8/7/2013

Social Media Marketing

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. And the gap is only going to widen.

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5 Easy Ways to Organically Increase Your App Downloads and Lift Rankings

SocMed Sean

He graduated with honors from Columbia University with a degree in Marketing and Advertising Previously, he worked as a content marketing manager for a tech software firm. Thanks to Robert for sharing his insights on the topic of mobile apps and how to drive their adoption! This expectation holds true for mobile apps, as well.

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The Hot Mess Dumpster Fire That Is Corporate Content

Twist Image

If you sit back and think that, it's staggering that advertising is still (primarily) the best that most brands can do. From small, medium and large brands to those that are focused on B2B and B2C, there are many that are creating, publishing and distributing content in new and interesting ways. advertising. advertising agency.

Content 55
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Navigating Meta’s Quarterly Earnings Reports

Jon Loomer

Quarterly earning reports from Meta can stir interest among advertisers and data watchers. Advertisers might be interested in key platform usage data, but information may not always be easy to find within the formats of Meta’s presentation slides and press releases. Our tool has been developed with advertisers in mind.

Report 187
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Social Media Time Savers: 4 New Productivity Tools and How to Use Them

Convince & Convert

It also lets you easily assign pieces of content to individuals and reminds those people when things are due through email notifications so you’re not hounding people for that guest post, newsletter copy, press release, podcast, etc. After their 30-day free trial, you probably won’t remember how you managed your content without it.

Tools 156
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10 Quotes on the Apple iPad and the Business of News

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 10 Quotes on the Apple iPad and the Business of News by Adam Sherk on January 28, 2010 Now that the first wave in the Apple iPad crazy-a-thon has past, I thought I’d do a quick round-up of what people are saying about the iPad from the perspective of the news media.

iPad 129