Hootsuite

JUNE 11, 2020

Brands advertise on YouTube because it’s the world’s second most popular website, drawing 2 billion logged-in visitors a month. If you’re deciding how to allocate your video ad budget, YouTube has the vast reach and powerful targeting capabilities that make it an undeniably valuable platform across the customer journey.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Social Media Strategies Summit

MAY 24, 2019

And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. It is also critically important to distribute the video on platforms where your target demographic is already spending time. Enter YouTube. Top 10 Best Brands on YouTube.

YouTube 123

YouTube Brands Fashion UGC 123

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Others see it as more of an online video platform. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t.

YouTube 145

YouTube HootSuite Marketing Video 145

The Realtime Report

MAY 5, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, YouTube, Vine and Snapchat: Facebook. Any social media updates that we missed? Let us know in the comments below.

Mobile 172

Mobile News Social Media Video 172

The Realtime Report

APRIL 9, 2014

Mobile is accounting for a huge portion of social networking use; for newer platforms like Instagram, Snapchat and Vine, use is “almost exclusively mobile.” LinkedIn and Tumblr are the only two social networks seeing more desktop use than mobile. Are advertising dollars following this shift?

Social Networking 178

Social Networking Mobile comScore Tumblr 178

Oktopost

SEPTEMBER 13, 2022

Over 70% of that amount will be spent on mobile advertising – an increase of 13% to $13.9 billion – placing financial services as the second-biggest consumer of digital advertising. But what platforms are best for financial services? But what platforms are best for financial services?

Platform 84

Platform Social Media Insurance Education 84

Sprout Social

AUGUST 22, 2022

The answer is probably “YouTube.” The second-most popular social platform has come a long way since the “Charlie bit my finger” days. And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 5 free YouTube features you need to use more often. Hashtag searches.

YouTube 74

YouTube Features Engagement Hashtag 74

agora pulse

MARCH 14, 2018

Video advertising is dominating on multiple social media platforms. Many businesses flock to Facebook and Instagram for their video ad campaigns, but YouTube Ads is a powerhouse brands shouldn’t ignore. YouTube Ad campaigns are created and processed through the Google AdWords powerhouse system.

YouTube 103

YouTube Campaign Adwords How To 103

The Realtime Report

MARCH 21, 2014

via YouTube. Twitter Users Log In Via Mobile. has the greatest percentage of respondents using mobile as the primary way to access Twitter. currently access the social platform via mobile device; 70% log on ‘primarily’ via mobile. Twitter users will access the platform via mobile.

Social Networking 170

Social Networking Mobile Tumblr Twitter 170

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

Socialmedia.biz

JANUARY 14, 2020

Even though Facebook videos have outperformed Youtube in terms of average interactions and shares, they still remain largely underutilized. Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM).

Mobile 90

Mobile Engagement Organization Video 90

The Realtime Report

JANUARY 31, 2014

via YouTube. Over 50% of Facebook’s Q4 Revenue Comes From Mobile Ads. Back in 2012, Facebook had “virtually no mobile presence” and most of the social network’s revenue came from generic banner ads that appeared on the desktop site. and 945 million monthly mobile users, up from 874 million in Q3.

Social Networking 150

Social Networking Mobile Tumblr Statistics 150

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. It feels like every month a social network unveils a new social media advertising tool. Social media advertising usage statistics. That’s no small number.

Advertising 112

Advertising Social Media List Statistics 112

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. For example, a customer might: Discover a product while browsing videos on YouTube. Become a Brand Influencer on TikTok, Instagram, or YouTube. Practice Proper Channel Management.

Influencer 288

Influencer Brands Policies Privacy 288

Sherrilynne Starkie

FEBRUARY 14, 2019

Top five social media news stories for marcoms professionals this week feature new innovations for businesses from Facebook, LinkedIn Live video and new features from YouTube and Whats App. The integration is available to both mobile and desktop devices for the application Pages Manager. Subscribe by clicking here. .

Facebook 150

Facebook YouTube iPhone LinkedIn 150

Hootsuite

OCTOBER 8, 2020

If you’re not sure whether Snapchat is the right social media platform for your business, knowing some Snapchat stats might help. That’s because social media statistics tell marketers how users are interacting with the platform. And users are actively engaging with the platform more than ever. Let’s get started.

Social Media 145

Social Media Statistics Marketing Reddit 145

Twist Image

SEPTEMBER 11, 2014

You''re in the minority (and yes, I say this with full acknowledgement that if you''re spending money on mobile data, this newly added features can be both draining and expensive. From the article: "From May to July, Facebook said video views have surged 50%, with more than 65% of the total taking place on mobile.

YouTube 80

YouTube Nielsen Mobile Advertising 80

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Maintaining multiple platforms himself just takes careful planning and prioritizing, Dan says.

Advertising 130

Advertising Marketing How To Education 130

Twist Image

NOVEMBER 23, 2011

There's a sad truth about mobile, but I don't want to hear it. Making things even more complex are the telco companies who are still charging confusing fee structures for mobile data. It's hard to convince a large brand to think about mobile when they just don't see the uptake and motion from the consumer. who knows?).

Mobile 105

Mobile iPad SMS Loyalty 105

Sprout Social

MAY 11, 2023

Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns. These features allow you to keep Twitter a safe place for your brand and community.

Reputation 132

Reputation Tools Brands How To 132

Webbiquity SMM

DECEMBER 22, 2015

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences. Image credit: Revinate. Carousel ads.

Advertising 100

Advertising Features Facebook URL 100

Buffer Social

OCTOBER 23, 2023

Keep an eye on this feature's rollout to leverage broader communication channels on Meta's platforms. Explore this verification process to boost your brand's credibility on Meta platforms. Explore Threads' growing interconnectivity with other platforms to amplify your content visibility.

News 71

News Social Media Airlines Collaboration 71

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Brands working with UK influencers are required to follow Advertising Standards Authority (ASA) Guidelines. The TLDR version?

Fashion 98

Fashion Influencer Ensembli Instagram 98

Twist Image

MAY 7, 2013

There are two strikingly new(ish) things happening on YouTube that could very well position it to be one of the most interesting developments in how television (and eve movie-like) content gets consumed and monetized. At this moment, marketers have one of the most compelling platforms to better understand which of their messages resonate.

YouTube 110

YouTube Adwords Apple Engineering 110

Buffer Social

OCTOBER 2, 2023

This could provide a sense of security and control for users, a step towards addressing privacy concerns which, in turn, may encourage more creators to join the platform. The platform is also testing an edit button. You can now sort your 'Following' accounts and log into multiple accounts on mobile.

News 80

News Report Social Media Instagram 80

The Realtime Report

JANUARY 2, 2022

It includes SEO, email marketing, social media advertising and more. A lot of digital marketers are doing freelance work on platforms like Upwork and Guru. Earn Though Youtube. YouTube is the second largest search engine in the world with a market share of 43% and billions of hours viewed per month.

YouTube 91

YouTube Affiliate marketing Course eBook 91

Sherrilynne Starkie

DECEMBER 13, 2018

This week’s Top Five social media ‘must know’ news stories includes new Facebook search ads, Instagram’s audio messages, Google’s For You tab, YouTube’s Stories and news from Pew Internet Research on media consumption habits. YouTube introduces Instagram-like Stories. via GIPHY. — SS.

Social Media 150

Social Media Video YouTube Instagram 150

Twist Image

APRIL 24, 2016

There has been a long-standing statement that, "people hate advertising." In actuality, "people hate bad advertising." Digital advertising brings with it many sets of bigger and scarier issues: tracking, fraud, viewability, ad blocking, programmatic, retargeting, and more. The true state of digital advertising.

Advertising 40

Advertising Automotive Retail Mobile 40

Later

APRIL 1, 2020

Ready to create a YouTube channel that brings your community together, drives engagement, and supports your business goals? With the right strategy, YouTube can be a powerful tool to help you connect with your audience and build brand loyalty. . Why Create a YouTube Channel for Your Business? 2: Build a Stronger Community .

YouTube 62

YouTube How To Video SEO 62

agora pulse

DECEMBER 23, 2020

But what about when you need to master a new-to-you social platform or develop your skills? From Facebook and Instagram to TikTok and YouTube, this entry-level book has tips for succeeding on every major channel. The ideal primer for advertising novices, this book walks you through the complex world of Facebook Ads.

Skills 195

Skills Social Media Marketing Influencer 195

Webbiquity SMM

FEBRUARY 27, 2018

Facebook is of course on top, followed by YouTube, Instagram (owned by Facebook), and Twitter. In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Image credit: DreamGrow. Journalism.org ).

Social Networking 223

Social Networking Tumblr Tips B2B 223

Social Media Marketing

FEBRUARY 8, 2021

Pay-Per-Click Pay-per-click (PPC) works like paid advertisements, where you pay for certain keywords. You can see PPC ads at the top and sides of a search page or on YouTube videos and apps. In a traditional PPC model like a Google AdWords advertisement, for instance, you only pay if anyone clicks on your ad and lands on your webpage.

Types 90

Types Marketing SEO Affiliate marketing 90

Pam Moore

APRIL 14, 2017

You can attract, inspire and engage your target customer in conversation and business transactions quickly if you know the platform and how to make it work for your business. billion mobile daily active users on Facebook you must not only optimize your visual marketing and images for the desktop but also the mobile device.

Template 167

Template Templates Facebook iPad 167

Keyhole.co

NOVEMBER 21, 2023

Their advertising campaigns are iconic without being superfluous. Analysis of Apple’s social media accounts As a top player in computers, laptops, and mobile devices, Apple has millions of followers across its social media accounts. million YouTube: 18.6 million YouTube: 18.6 million Facebook: 14 million Twitter: 9.6

Social Media 59

Social Media Strategy Apple iPhone 59

The Realtime Report

JUNE 16, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, LinkedIn, YouTube and Instagram: Facebook. Social Media News Ticker Facebook Galene Instagram Instagram advertising LinkedIn Nearby Friends PlayStation 4 Slingshot social media news ticker Twitter Youtube'

News 175

News Instagram Social Media Twitter 175

Ignite Social Media

JANUARY 6, 2020

The interface is completely revamped , allowing people to view photos and videos natively as Twitter enables YouTube and Flickr compatibility. YouTube – 2010. YouTube is serving more than 2 billion videos a day. YouTube introduces 4K video support. The 15-minute time limit is removed. Yes, really.)

MySpace 134

MySpace Instagram Social Networking YouTube 134

Hootsuite

OCTOBER 27, 2020

The world is spending more time on social media too, with the typical user now spending roughly 15 percent of their waking life using social platforms. Number of people using mobile phones around the world: 5.20 More than 9 in 10 internet users around the world connect via mobile devices, but two-thirds still connect via computers too.

Report 145

Report Social Media Yahoo Analysis 145