Keyhole.co

FEBRUARY 16, 2024

You’ll be able to watch your competitors like a hawk and reveal their hidden secrets only with a good YouTube competitors analysis tool – the staple of your toolbox. It is particularly essential for busy social media marketers who value their time. Why you need a YouTube competitors analysis tool ? You’ll see why in a moment.

Analysis 52

Analysis YouTube Tools Strategy 52

Pam Moore

SEPTEMBER 2, 2016

” Unfortunately, there are far too many “experts” online touting that you must be on every new shiny object and social network. You do not need to treat every social network equal nor spend the same amount of time and investment on every social network.

Social Networking 113

Social Networking Strategy Analysis ROI 113

Hootsuite

OCTOBER 28, 2019

What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets.

Metrics 112

Metrics Social Media CPM CPC 112

SocMed Sean

FEBRUARY 24, 2022

Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. Is Facebook dying as a social network? Regardless of its current dominance, some still fear that Facebook may be dying as a social network.

Facebook 130

Facebook Strategy Marketing Travel 130

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. After all, Facebook boasts the largest user-base of any social network and one of the most engaged. Also known as “ remarketing ads ,” Custom Audiences can be a game-changer for your Facebook advertising strategy.

Advertising 111

Advertising Strategy Facebook How To 111

Social Media Strategies Summit

FEBRUARY 1, 2024

But it’s one of the most effective tools for identifying your true competitors — not just the brands you think you’re competing with, but those actively targeting the same audience as you. Even if you don’t currently advertise with Google, the Keyword Planner is free, making it one of our favorite competitive analysis tools.

Analysis 184

Analysis Social Media How To Hashtag 184

SocMed Sean

MARCH 1, 2022

Since its introduction in 2006, YouTube has become one of the largest social networks and continues to grow. Is YouTube Facing Challenges As A Social Network? While YouTube still commands the lion’s share of video-based social media popularity and user base, it is seeing rising competition. Is YouTube dying?

YouTube 204

YouTube Strategy Automotive Marketing 204

Hootsuite

APRIL 11, 2022

Do you have a trusted box of TikTok tools? The answer is likely a solid TikTok creator tool kit. So, we’ve compiled a list of Hootsuite expert-approved TikTok tools. TikTok scheduling tools. TikTok analytics tools. TikTok tools for engagement. If not, it’s time to build one. As of 2021, TikTok had 78.7

Tools 110

Tools HootSuite Marketing Analytics 110

Sprout Social

JANUARY 24, 2024

According to the survey, companies are focused on the following influencer-brand partnerships: giveaways, product collaborations and influencer-led advertisements. Social data is the music sheet that guides their song—but instead of music notes, we’re using metrics.

Influencer 101

Influencer Brands Collaboration Authentication 101

Oktopost

NOVEMBER 16, 2023

Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately.

Analysis 69

Analysis Data Sentiment Metrics 69

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? How and why you measure social media engagement is critical for success. How and why you measure social media engagement is critical for success. What are the metrics that matter?

Metrics 60

Metrics Engagement Social Media Training 60

Unmetric

SEPTEMBER 9, 2019

Oh, and some tools to do the job. Choosing a competitor benchmarking tool. Luckily there are several competitor benchmarking tools that will do the work and keep an eye on your competitors for you. Luckily there are several competitor benchmarking tools that will do the work and keep an eye on your competitors for you.

Tools 85

Tools Hitwise Analysis Price 85

Webbiquity SMM

MAY 10, 2016

Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. Here are nine of the most popular tools for enhancing Facebook marketing efforts. Here are nine of the most popular tools for enhancing Facebook marketing efforts.

Tools 100

Tools Sample Samples Facebook 100

Oktopost

MARCH 10, 2022

And when you have to prove the return on investment of each and every red cent, it can be difficult to justify increasing spend on organic social over Facebook ads. And that is why until recently, outside paid advertising, I didn’t think of social as a demand generation tool because I didn’t know that you could really measure it.

ROI 174

ROI B2B Social Media Brands 174

Sprout Social

JUNE 27, 2023

To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. Create more impactful content Review analysis reveals what type of content resonates the most with your audience, which will help you deliver more relevant social posts for better engagement.

Review 127

Review Brands How To Analysis 127

Buffer Social

JUNE 26, 2017

This post was originally published in 2016 and has been updated with the latest tips and tricks to grow your following on every social media network. It also includes the latest podcast episode from The Science of Social Media! . You’ve got a social media strategy in place and a plan in mind.

Social Networking 112

Social Networking Widget How To URL 112

SocMed Sean

JANUARY 21, 2019

Wikis, idea networks, blogs, and social Intranets are a great tools that can be used to encourage employees to share what they know. Explore whether it would be beneficial to offer monthly incentives to those employees that contribute the most valuable content using internal social media tools.

ROI 269

ROI Social Media CSR Knowledge Base 269

Sprout Social

FEBRUARY 19, 2024

You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly. Take for example, Sprout’s AI-driven Social Media Listening solution. What is AI automation?

Strategy 104

Strategy Sentiment Patterns Marketing 104

Hootsuite

NOVEMBER 5, 2021

As we look ahead to 2022, here is a recap of the key roadmap themes and the strategic initiatives we’re focused on to help you be successful on social: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools our customers need to be successful. Boost efficiency through custom posts per network.

HootSuite 116

HootSuite Notification Hashtag Upcoming 116

Jon Loomer

AUGUST 12, 2016

New Video Metrics. New Publisher Tools for 360 Video. Somewhat subtly, Facebook announced that ad blocker software would no longer work when users accessed the social network from desktops: As we offer people more powerful controls, we’ll also begin showing ads on Facebook desktop for people who currently use ad blocking software.

Advertising 60

Advertising Facebook News Feed 60

Sprout Social

JANUARY 27, 2021

Looking at engagement metrics such as watch time and views, you have a simplified snapshot of your overall performance. Although these metrics aren’t the end-all, be-all of your YouTube Analytics, they’re vital for fine-tuning your video strategy. Think of it as YouTube’s version of the Google Analytics homepage. The Watch Time Report.

Analytics 142

Analytics YouTube Video Embedding 142

Bill Hartzer

MAY 26, 2010

What is needed are powerful methods, and tools to track your brand in the social media paradigm. While there are many more tools available out there, here is a list of some of the best monitoring tools and sites available that you can use to monitor your brand across the social media landscape.

Cymfony 152

Cymfony Social Media Tools SM2 152

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. Plus, share a list of five tools with the best NER capability.

Brands 84

Brands Sentiment Analysis Marketing 84

Waxing UnLyrical

MARCH 31, 2019

If you don’t embrace the new tools, someone else will and they will get the job instead. Role players like the person whose primary job is to like all social media responses and reply, or review social data and come up with reports, should be concerned. It can help hone messaging, but more on this in a bit. Can AI Improve PR?

Analytics 164

Analytics Influencer Issues Metrics 164

Visually SM

JULY 20, 2020

Therefore, amid the decline in the engagement of social networks such as Facebook and Instagram — with their mysterious algorithms —, it became necessary to invest more and more in a format capable of holding attention, which would result in positive metrics for the success of a page. Segment content for each social media.

Social Media 130

Social Media Engagement How To Social Networking 130

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers.

Metrics 130

Metrics Strategy How To Tourism 130

Sprout Social

APRIL 4, 2023

Brand advocacy can be one of the most powerful tools in your marketing arsenal. In fact, recommendations of this type, earned media, are trusted by 92% of consumers around the world beyond all other types of advertising. One excellent way to identify brand advocates is through social listening. Is brand advocacy right for you?

Brands 127

Brands ROI UGC Authentication 127

Hootsuite

SEPTEMBER 14, 2023

Monitoring The first step in social media intelligence is to monitor multiple social networking sites where your target audience is active. Social media listening tools like Hootsuite Streams are a great place to start when it comes to monitoring. Check out these social media tools that do the math for you.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Convince & Convert

AUGUST 8, 2019

The four most popular messaging apps already have more monthly active users than the four major social networks. Is Dark Social Messing with Your Metrics? The dark social stats that are being cited in many articles trace back to only one source. According to a recent estimate , 12.1% mobile users in the U.S.

Brands 152

Brands Analytics Consultant Data 152

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. And the world of marketing is going through a tremendous change right now.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Marketing Survey Metrics 100

Likeable

APRIL 13, 2021

We hadn’t written anything publicly on TikTok advertising since 2019 , and the world has changed. if an acquisition didn’t go through, the pandemic has helped usher in a tremendous boom on the network. So here’s what else you need to know about advertising on TikTok. Metrics like CPM, CPV, and CPC compete reasonably well.

Platform 95

Platform CPM CPC Advertising 95

Jason Yormark

JULY 22, 2009

Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over. There are incredible tools and services at your disposal, most of which don’t cost a dime. Social Network Platforms 1.

Communities 190

Communities Tools Strategy Message Boards 190

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. What Is Social Media Data?

Data 101

Data Social Media How To ROI 101

Techipedia: Tamar Weinberg

AUGUST 2, 2011

I took the opportunity to contact some of my esteemed friends and colleagues who are experts in their field and asked for their advice on their favorite little known social media secret and social media tools, including their own if they had them. David’s Favorite Little Known Social Media Tool : I have two actually.

Tools 277

Tools Tips Marketing Social Media 277

Sprout Social

JUNE 7, 2023

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions.

Brands 113

Brands Sentiment How To Analysis 113

Sprout Social

MAY 8, 2017

As a social media consultant, you’ll need goals and analytics to show your client that your work is creating results that they want. If you’re a social media manager for a company, you’ll want to make sure the goals are aligned with the company’s vision. You want a goal that has one or more metrics. Identify Your Goal Metrics.

Social Media 108

Social Media How To Metrics ROI 108