Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? . How to advertise on TikTok.

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Advertising Marketing Campaign Hashtag 141

Social Media Strategies Summit

FEBRUARY 27, 2020

At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. Trend” can often feel like a four-letter word when it comes to social media, but it is critical that we keep an eye on the future.

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Trends Social Media Instagram Platform 182

Ignite Social Media

JANUARY 8, 2024

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. How are Video Views defined in social media? What does UGC mean?

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Social Media CPA CPM CPC 124

Ignite Social Media

SEPTEMBER 21, 2022

As the original social media agency, we’ve watched trends come and go , and we have a pretty good idea of what’s going to be big in 2023. Here are the top 6 social media trends to expect in 2023. 1) Popularity of bite-size videos. These videos are usually well under 60 seconds and are perfect for social media consumption.

Trends 136

Trends Social Media Authentication Social Graph 136

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. And advertisers can stand to learn a few things from them. Marketers may want to follow suit.

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Influencer Trends Marketing Guidelines 145

Social Media Strategies Summit

FEBRUARY 18, 2021

Given that social media trends keep changing constantly, it is important to keep up with the latest ones to stay at the top of your game. In this post, you will learn about 9 of the biggest social media trends to watch out for in 2021. You will also find tips on how to leverage these social media trends to your advantage.

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Trends Social Media Authentication Instagram 193

Ignite Social Media

APRIL 15, 2024

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. Watch the video below. If you’d rather read a summary, we’ve provided one just after the video embed below.

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Influencer Retail Marketing Discount 112

Ignite Social Media

SEPTEMBER 22, 2022

As the original social media agency, we’ve watched trends come and go , and we have a pretty good idea of what’s going to be big in 2023. Here are the top 6 social media trends to expect in 2023. . 1) Popularity of bite-size videos. . These videos are usually well under 60 seconds and are perfect for social media consumption.

Trends 120

Trends Social Media Authentication Social Graph 120

SocMed Sean

MARCH 3, 2022

Pinterest began as a social network that allowed users to visually share and discover new interests and inspirations by posting images or videos to their boards or the boards of others. Is Pinterest still a good marketing platform for businesses in 2022? Is Pinterest Still a Good Marketing Platform? Is Pinterest Dying?

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Strategy Marketing Automotive Campaign 195

Social Media Marketing

APRIL 27, 2017

2016 has given a hike to the Internet and it's marketing services and the industry is gradually increasing. With the changing year, the challenges of online marketing are augmenting. Marketers create engaging content to make their customers act upon it as it generates conversions. It is one of the oldest marketing trends.

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Trends Strategy Marketing Advertising 117

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. It's not good enough to just create cool visuals, be on Facebook Live video daily and tweet a few links.

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Template Templates Trends Content 167

Hootsuite

DECEMBER 15, 2021

Like in the fashion world, TikTok trends come in and out of style, fast. Every second, new trends are emerging, and old ones are dying. So how do we keep up with the latest TikTok trends? If you’re looking for inspiration, read on: we’ve put together a guide to the best TikTok trends of 2022. What is a TikTok trend?

Trends 142

Trends HootSuite Fashion Video 142

Jon Loomer

NOVEMBER 6, 2022

I am deeply invested in short-form video. I’ve long resisted video creation in every form. I’m doing this not just for me but for the introverted marketers whom I share these struggles with. Let’s take a closer look at what held me back, what I’ve done so far, and my future plans for short-form video.

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Video Instagram Meme Facebook 186

Ignite Social Media

AUGUST 27, 2020

With an emerging influx of new engaging users, we have seen a variety of new and old trending social media content stick on social channels over the course of the year and here they are. Video is Still King. When it comes to content, one type rules above all else: Video. Augmented Reality. Social Commerce will Rise.

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Trends Social Media Content Retail 127

Social Media Strategies Summit

APRIL 22, 2019

There were positive changes for marketers as well. With the expansion of shoppable Instagram, huge growth of the Stories format and the launch of IGTV, marketers had more ways than ever to connect and engage with consumers. While we may not have a crystal ball, we can already start to see what the big trends in social media will be.

Trends 142

Trends Social Media Instagram Influencer 142

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media 121

Social Media Tips HootSuite Marketing 121

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

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Marketing Syndication Adwords News 195

Ignite Social Media

APRIL 2, 2020

TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in on the latest trends. Stories over news –Users on TikTok are there to be entertained, not spoken or marketed to.

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Marketing Authentication Trends Feed 217

Ignite Social Media

AUGUST 31, 2021

2020 also made a significant impact on the state of social media , evolving trends, and what the world deems important in life and from brands. Here’s a look at a few of the social media trends of 2021 that top organizations are capitalizing on this year: . The data backs up this trend as well. People Love to Shop Small.

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Trends Organization Social Media Travel 184

Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily.

Video 69

Video Marketing B2B Eventful 69

Jon Loomer

DECEMBER 20, 2022

While broad targeting with Facebook ads may be the latest trend, there’s still a place for powerful funnels using micro-targeting. There are many ways that you can do this, but let’s focus on a video funnel. At most, you know that someone watched a video to completion. Publish Videos Regularly. Select videos.

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Video How To Facebook Groups 193

Ignite Social Media

AUGUST 31, 2020

But current events have made our team wonder what impact new changes will have for social media marketers. In 2019, Facebook generated over 98% of its revenue from advertising. Facebook won’t give up easily though, as they’ve also launched a Short Video feature within the Facebook app itself, at least in India.

Trends 180

Trends Facebook Instagram Privacy 180

yMarketingMatters

JANUARY 19, 2012

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. It’s not the magic pill.

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Trends Marketing Mobile Wireless 279

Ignite Social Media

APRIL 1, 2024

Liquid Death, the canned water brand taking the beverage industry by storm, has captured attention through brilliantly bizarre and entertaining social media marketing. Liquid Death’s edgy name, mockery of mainstream marketing, and heavy metal aesthetic cultivated a distinct anti-establishment vibe targeted at younger consumers.

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Social Media Marketing Proposal Case Study 91

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #1: Social Media & Ecommerce Channels as a Power Couple.

Trends 75

Trends Retail UGC Authentication 75

Ignite Social Media

MAY 6, 2021

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Have you noticed this trend happening on your feed?

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LinkedIn Marketing Eventful Compete 202

Social Media Strategies Summit

SEPTEMBER 12, 2019

Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large. In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. What is programmatic advertising? How does programmatic advertising work? Source: Choozle.

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Advertising CPM CPC Buy 118

The Realtime Report

JANUARY 19, 2020

The Future of Digital Marketing: Top Tips for a Successful Strategy. Did you know that the first online advertisement debuted in October of 1994 ? The ad was simply a banner ad for AT&T, but it would lead to the development of one of the most effective methods of advertising. RTB: The Future of Digital Marketing.

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Strategy Tips CPM Marketing 204

Ignite Social Media

AUGUST 2, 2022

But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. Here are 7 surefire TikTok Marketing strategies. One thing you need to know by now is that trends on TikTok drive and inspire action. Getting Started with TikTok for Business.

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Strategy Marketing Banking Influencer 175

Sprout Social

SEPTEMBER 13, 2022

The days of using fancy filming equipment to create video content for your brand are gone. But that also means you have to step up your social video strategy. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. Voice recording over your videos.

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Tools Strategy Video Library 123

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories.

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Statistics Influencer Strategy Marketing 127

Ignite Social Media

JANUARY 14, 2021

A new year means a fresh start for your brand’s social media marketing strategy. There are certain tactics that marketers are implementing that they don’t even realize are hurting their business more than helping it. Using Other Digital Marketing Tactics on Your Social Media Platforms. But what are some of those bad habits?

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Social Media Marketing Trends Communities 200

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend.

B2B 62

B2B Marketing ROI Hubspot 62

Pam Moore

OCTOBER 29, 2017

You have created the perfect marketing campaign. It's 100% in tact and beautifully integrates social media marketing, video and visual marketing. Now you are ready to take it to market and let the world know about it. Walk-through of the key highlights of the Facebook advertising policies. Need more help?

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Policies Advertising Facebook Guidelines 167

The Realtime Report

NOVEMBER 11, 2020

Marketing Platforms for Realtors that Generate Results. To become a leading realtor in this competitive environment, you need to employ top-notch marketing strategies. To become a leading realtor in this competitive environment, you need to employ top-notch marketing strategies. Allow customer reviews on your page.

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Real Estate Platform Marketing Notification 177

Webbiquity SMM

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). We’re now long past the days of having to “sell” business executives on the value of social media for marketing. 89% of U.S.

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Social Media Marketing Hubspot Trends 178

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

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Influencer Instagram Brands Fashion 100