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Top Marketing Trends for 2013

yMarketingMatters

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Mobile Marketing should be an integrated part of your marketing mix. SoLoMo Marketing Takes Center Stage. Marketing Must be Integrated.

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Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

This infographic outlines some of the tactics and observations that help small businesses advertise. What are the most used marketing tactics used by small businesses? Website Marketing Email Marketing Print Advertising Social Media Online Advertising Event Marketing What are the most used social media sites used by small businesses? Postal Service.

Eight Digital Marketing Trends

Spin Sucks

thought we could take a look at our predictions for 2012 trends – now that we’re nearly 3/4 of the way through the year – and see how we did! Following is a list of of trends we predicted for 2012 last November. also think some of these are very much trends while others are things we’re pushing the industry toward through the Spin Sucks version. Results.

Why B2B Marketers are Flocking to Native Advertising in 2015

Aggregage

The stats from the Content Marketing Institute’s B2B Content Marketing: 2015 Benchmarks, Budgets and Trends on B2B marketers plans for content marketing spending in 2015 vs. 2014 were not that surprising. Content marketing spending by B2B marketers is increasing in 2015. Native advertising can mean different things to different people.

8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! Things moved at the speed of light, right?  I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. But social media is a powerful marketing medium that MUST be used in your marketing tactics today.  Source: Mobile Marketer).

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Watching the Content Marketing Trend Fade to Black

Geoff Livingston

Content isn’t going anywhere, but the content marketing trend may be disappearing much quicker than we think. This trend movement more to do with marketers failing to deliver results with general content than the role branded content has on the Internet. The B2B marketing crowd is moving beyond the content marketing trend and adapting account based marketing.

Eight Social Media Trends for 2012

Spin Sucks

To start the last 20 work days of the year, I thought now was a good time to discuss trends for next year. This will get you started on planning and getting everything ready to launch the year on January 2. I’ve written the eight social media trends you  need to pay attention to for next year. 2012 Social Media Trends. And mobile can’t live without marketing.

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EGC is the Key Content Marketing Trend

Convince & Convert

EGC is 2015’s most powerful marketing abbreviation. Nielsen says that advertising from companies is trusted by 47% of global citizens. According to Content Marketing Institute and MarketingProfs research, 50% of B2B content marketers say they struggle to create content consistently. 44% of B2C content marketers say the same. You are Simon Cowell.

4 Internet Marketing Trends That Every Marketer Should Know

Kikolani

Traditional forms of advertising are burning money with “invisible banners” or sponsored stories that no one wants to read and believe in. Internet Internet Marketing has to look for new, more engaging tools like quizzes to deal with Banner and Content Blindness and the results of AdBlock’s popularity. Whether you like it or not their time is over. Banner Blindness.

4 Social Media Trends and How to Adjust Your Social Strategy

Ignite Social Media

Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. Another emerging trend that will become more prominent in 2016 is that Facebook will dominate the social landscape. Live Video Streaming to Take Over. It’s All About Facebook.

Trends in 2015: Ready for the next big thing?

Mindjumpers

An increasing number of agencies are now offering global Social Media services to their clients to help them succeed, e.g. managing multiple Facebook communities across several markets for global brands. Moreover, having a Community Manager present in the specific market not only enhances your chances of building closer relationships with potential consumers. Social is Local.

The Difference Between PR and Advertising

Spin Sucks

But he’s wrong about the difference between advertising and PR. He started off the description of the differences between advertising and PR so well: I believe far too many chief executives officers of the country’s fastest-growing companies have no real clue how truly multi-faceted and more powerful public relations is than its marketing counterparts. column.

Social Media Trends, Prospects, and Challenges in India

Mindjumpers

It’s a network of very talented people who possess great knowledge of social media in their local context – one of them being Nishanth Krish from India who shares his insights into the social media trends, prospects and challenges in India right now. And it remains the fastest growing market for social networks in the world. Video is The New King of Content Marketing.

How to Get Ahead of This Year’s Social Media Trends

Convince & Convert

In this ever-evolving industry, key social media networks consistently pivot, refresh, or introduce new features that require social media marketers to change their strategy on the fly. In a recent webinar with Mention, I addressed the interruption of platform changes and identified four digital trends for marketers to get out in front of now. Snapchat rolled out Chat 2.0

Top Marketing Trends for 2013

yMarketingMatters

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Mobile Marketing should be an integrated part of your marketing mix. SoLoMo Marketing Takes Center Stage. Marketing Must be Integrated.

The Long, Lost Baby Boomers In Marketing

Spin Sucks

And right now everybody is aiming their marketing guns at the Millennials. But Diana Beyer says there is a group of people often ignored by marketers, and this is your chance to disrupt the industry. The post The Long, Lost Baby Boomers In Marketing appeared first on Spin Sucks. If you find yourself targeting the same crowd as everybody else, you’re probably losing out.

Advertising Flight 2020: Destination “The Future” @whartonfoa #whartonfoa – The Wharton Future of Advertising Program’s Advertising 2020 Project

Blue Focus Marketing

The following post by Cheryl Burgess ( @ckburgess )  was initially published as a contribution to T he Wharton Future of Advertising Program’s Advertising 2020 Project. Your mind wanders in the silence of the night, and you begin to reflect on how lucky you are to still be a cutting-edge advertiser in a cutthroat world.  Advertising & Mktg.

What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016

Simply Measured

Mary Meeker’s annual KPCB Internet Trends Report is a legendary and much-anticipated document for every person in business. This year’s report gave an intricate overview of the global economy before delving into more specific topics relevant to us marketers. Advertising Dollars Are Being Spent on Google and Facebook. Snapchat Advertising Gets That Brand Awareness.

[Case Study] Why Nonprofits Should Save Some Marketing Budget for Facebook Advertising

SocialFish

—————– In its simplest description, Facebook advertising is essentially placing ads within the Facebook interface with a goal of increasing visibility for your target audience. Why Facebook Advertising is Beneficial for Nonprofits. By having that ability, you can spend your marketing budget more efficiently and effectively. Minimal Costs.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity SMM

As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. Image credit: Association of National Advertisers. Other Marketing Stats and Facts.

How Google Trends Helps Employers and Job Seekers

Convince & Convert

Google Trends can help answer those questions. Google Trends will tell you what gets searched the most and whether it’s growing, flatlined, or declining. What related terms are trending? Derek Jeter is trending most popular in baseball. Find out what’s trending relative to your business. Type them into the Google Trends search bar. It’s a win-win.

The New(ish) Trend Of Publishing Within Publishing

Twist Image

Perhaps an advertising rev share deal with Facebook, perhaps a newish brand on a popular social media platform that would create attention for Business Insider, perhaps a deal with Facebook where this unique content might be used in the future if/when Facebook decides to get serious about being a search engine too, perhaps a data platform? Imagine being the number one tech publication on Facebook, or having the most popular marketing magazine on LinkedIn. advertising revenue. content marketing. digital marketing. digital marketing agency. marketing.

47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow.

Three Digital Marketing Trends for 2014 and Beyond

Convince & Convert

Earlier this fall, I keynoted at Lee Jean’s Digital Days, a day long event for Lee Jean’s marketing teams and their agency partners. They asked me to share a few digital marketing trends that were beyond the tipping point. discussed three: Real-Time Marketing, Creating Youtility, and Empowering Employees & Fans. 1. Real-Time Marketing.

Facebook Advertising: 5 Foundational Things You Must Know Before Spending a Dime!

Pam Moore

Facebook advertising seems to be one of those things that every marketer is talking about it, but very few actually know how to drive real business results. Our agency, Marketing Nutz works with brands big and small to help them drive a positive ROI with every dollar spent on digital, social media and marketing overall. Different types of Facebook advertising options.

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What New Data Tells Us About Blog Advertising

Convince & Convert

Advertisers have partnered with bloggers for years, particularly in the women’s lifestyle space, because of the highly targeted and desirable audience (women 18-34), the association with premium content, and high social engagement. With the rise of new social media channels, influencer marketing company  Mediakix  evaluated who’s advertising with bloggers and how this space has grown.

Liveblogging the FTC Workshop on Native Advertising

Geoff Livingston

The FTC’s Workshop on native advertising “ Blurred Lines: Advertising or Content ” will be held today in Washington, DC. EST. To get us started I have re-posted a native advertising ethics piece that ran on the Vocus blog a month ago. Cheers, and please add your thoughts on the ethics of native advertising in the comments section. Disclosure, said Andy.

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of? do that for me?”

Marketing Trends for 2011

Blue Focus Marketing

Yes, things are a bit crazy but this is also an exciting time for marketing professionals.  As we start the New Year, we find the barometer for “change” ratcheted up a few dozen notches.   So, here’s my list.  Marketers will accelerate efforts to identify, leverage and measure the results of social media marketing.  The best marketers truly understand that the U.S.

Infographic: Native advertising effectiveness

Sherrilynne Starkie

Sharethrough worked with IPG Media Lab to complete the industry’s first native advertising effectiveness study using both eye-tracking and survey-based techniques. Top Twitter trends for 2011. INFOGRAPHIC: The Mobile Advertising Ecosystem Explained. Marketing Social Media banner ads Marketing and Advertising native advertising Related articles.

Is Native Advertising “The Only Online Advertising”?

Small Business Mavericks

Her list of 3 Digital Marketing Trends That Will Start in 2015  reads like this: Video and image-based marketing will be very important — unless your particular audience is very interested in words over pictures. Native advertising is the only online advertising — wait. What Is Native Advertising? haven’t done a survey, but I’ll bet that if you asked a hundred digital marketers what native advertising is you’d get some different definitions. Will native advertising be the only advertising in the future?

Use the PESO Model to Supercharge Your PR Program

Spin Sucks

Related Stories PR Pros Must Embrace the PESO Model Six Ways to Get the Most From Your PR Firm Five Content Marketing Tools to Help Scale Small Teams. Communication Planning content marketing content marketing institute content marketing trends coschedule earned media Facebook advertising infinitus Joe Pulizzi Marketwired paid media scott oldford shared media Social Media

Top Trends In Digital Marketing [Graphs]

PWB Marketing Blog

Top Trends In Digital Marketing. With so many marketing channels available today, it can be challenging to understand the benefits, downsides, and quirks of them all. It seems like every month there is a new trend – what’s hot today is not tomorrow. Trying to stay on top of all the new developments in the digital space can be overwhelming for marketers. Social.

The Most Impressive Trends In Digital Media

Twist Image

If there is one deck of slide that marketers should be paying attention to, it is this one. Marketing nerds (like me), wait for Mary Meeker to deliver her annual Internet trends report. The Kleiner Perkins Caufield Byers venture capitalist has been putting together these annual trends for a long while, and they are - without question - the definitive view on what''s happening online (and how this affects business). The data and insights in Meeker''s Internet Trends 2014 validates this reality. What about advertising? advertising. internet trends.

Responsive Design is 2013?s Web Design Trend

Idaconcpts

In a May 2013 webinar, Peter Goodman, VP of Salesforce Marketing Cloud, discussed the current state of advertising in the social media space. He took a look at the major advertising platforms on the leading social networks. He explained that one of the critical decisions for advertisers is what placements to select. What is Responsive Design? Responsive design does that.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Here are five key takeaways from this research: Image credit: e_Strategy Trends. Stats About B2B Marketing Budgets and Spending. 1.

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14 Experts Predict 2013 Social Media Trends for Small Business

Blue Focus Marketing

Jeff Bullas @jeffbullas – Account Director- Infinity Technologies, Social Media Marketing Blogger, Speaker and Strategist – Author -”Blogging the Smart Way – How to create and Market a Killer Blog with Social Media” “Google has realized that people voting for content they like with Retweets, Facebook likes, plus +1?s So, I decided to go with 14 predictions instead.

Internet Trends 2016

Twist Image

Mary Meeker is back with her Internet Trends for this 2016. This report looks at massive opportunities in relation to advertising, mobile, connectivity, platforms, commerce trends, digital channels and beyond. . Here is Mary Meeker's presentation: Internet Trends 2016 : Here is Mary Meeker 's full slide presentation: Internet Trends 2016. digital marketing.

What is the ROI of Your Mother? #OutThink #Marketing #PR #Advertising

Blue Focus Marketing

Are your marketing dollars being spent in the right place? To succeed in social marketing, it’s not just about how much money you spend, but how effective your social employees are in understanding and meeting your goals. percent of those surveyed consider an investment in social marketing to be “above average.” Unlock the New Marketing Channel. Show Me the Money!

Online Advertising's Greatest Trick

Twist Image

The greatest trick online advertising ever pulled was convincing the world that a direct response didn't exist. Most new media professionals call them "display advertising." When people think of banner advertising, they think of the early days of online advertising and the promise that people like me (and many of my peers) brought to the media mix. In essence, we had a true advertising unit. It turned out that the general public didn't necessarily fall in love with banner advertising. Whoever you blame, banner advertising stiffed.

The Emoji-fication of Marketing Must Stop

Spin Sucks

Emojis aren’t just popular; they are fast becoming the low standard that marketers aim to reach their audiences on a regular basis. With more reliance on our mobile phones, scanning instead of reading, and millennial-courting as the number one priority, I fear that the emoji marketing machine is taking over. Here’s the thing: Emojis are a prop—they’re not a marketing plan or strategy.

A Compilation of the Best Social Media Trends for 2011

Spin Sucks

Today’s post is a list of the best social media trends for 2011. I am only doing five links so you don’t get overwhelmed because, well, there is A LOT of content out there and it’s easy to get overwhelmed. So here we go, the five best (plus the two from Spin Sucks ) blog posts that list social media trends for you to include in your 2011 planning.

20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]

Pamorama

Next year’s trends highlight the importance of social media marketing. As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage. No longer a luxury, it will become a must-have in 2014 marketing strategies. 78% of CMOs think that custom content is the future of marketing.