Gartner: fake social media reviews
Sherrilynne Starkie
OCTOBER 28, 2012
Many marketers have turned to paying for positive reviews with cash, coupons and promotions.” In 2009 in the USA, the FTC determined that paying for positive reviews without disclosing that the reviewer had been compensated equates to deceptive advertising and would be prosecuted as such. Related posts: Users flee MySpace.
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