SocMed Sean

DECEMBER 18, 2018

Today’s guest post comes from Hazel Fogg, creative social media manager and editor at Academic Brits. Just recently she started to create her first social media course. Thanks to Hazel for sharing her thoughts on the use of humor in social media. They don’t want to be sold to.

Social Media 220

Social Media Meme Advertising Strategy 220

Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty. Social marketers do a lot more than scroll through TikTok all day. Social media advertising.

Social Media 77

Social Media HootSuite Marketing Social Networking 77

Oktopost

MARCH 15, 2021

As the source of more than 80% of their social media leads , LinkedIn has always been the bright center of the universe for B2B marketers. With old-school marketing channels shrinking due to pandemic closures, connecting with potential customers on LinkedIn and other social networks is more of a priority than ever.

B2B 136

B2B Social Media Strategy LinkedIn 136

Hootsuite

JUNE 28, 2023

Social media marketing for doctors is the new Yellow Pages. The wild west of advertising on social media can seem like extra work on your busy plate or simply not for you. But social media in healthcare is not uncharted territory. Social media gives you another point of contact with your community.

Social Media 83

Social Media HootSuite Marketing Health Care 83

Hootsuite

JULY 4, 2022

Your goals are the heart of your social media strategy and your social network choices need to be in service of them. It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. You may have heard that TikTok is amazing for its organic reach.

Questions 105

Questions Banking Insurance HootSuite 105

Sprout Social

JUNE 15, 2023

By choosing the right social media management tools for nonprofits, you can proactively engage donors, volunteers and staff members, while saving your team valuable time and resources. But not all social media management platforms are created equal.

Social Media Management 110

Social Media Management Social Media Tools How To 110

Hootsuite

JULY 14, 2021

Calculate it on a post-by-post basis or for an entire campaign — for any social network. Calculate it on a post-by-post basis or for an entire campaign — for any social network. This is a great reason to schedule Facebook posts using a social media management tool. Get the calculator now! More than 1.8

Engagement 145

Engagement Facebook HootSuite Groups 145

Hootsuite

DECEMBER 10, 2019

The Facebook Group includes no product placement posts or advertising. Offer real value that builds brand loyalty over time, rather than trying to make a quick sale. Only one in five people believe economic and social systems are working for them. While TikTok is new, its role in the social media landscape is not.

Trends 145

Trends Social Media CPA Sports 145

Hootsuite

FEBRUARY 24, 2022

Consistent branding builds loyalty and trust. If your current advertising campaign strategy consists of, “Promote new product launch,” then we need to have a talk. Your social media managers can work efficiently together. 9 tips for planning a winning cross-platform campaign. Have a plan.

Examples 145

Examples Campaign Platform Tips 145

Hootsuite

SEPTEMBER 30, 2019

The super app is the single largest social network in China, and it’s gaining momentum elsewhere, too. They can also synchronize their posts , called “Moments,” with Facebook and Twitter—social networks that are still banned in Mainland China (along with Instagram and YouTube). WeChat Advertising. Get Started.

Vimeo 111

Vimeo How To Marketing Template 111

Sprout Social

APRIL 10, 2017

Try our social media management and analytics tools with a free 30-day trial ! More efficient recruiting: No one said social recruiting is easy, but it’s only growing in popularity. Social can be a great source for increasing recruiting efforts and reaching top talent faster (we’ll also talk about this more later).

Strategy 111

Strategy Facebook Marketing Metrics 111

Sprout Social

AUGUST 30, 2016

While the agency expects that number to increase to roughly 71% by 2017, there’s still a lot businesses can learn about the social network. Pew Research found 35% of Instagram users visited the network multiple times a day in 2015. Pew Research found 35% of Instagram users visited the network multiple times a day in 2015.

Instagram 69

Instagram Brands Collaboration Hashtag 69

agora pulse

OCTOBER 1, 2019

Prepare to spend more on social ads. More advertisers are coming to the marketplace, and even more are willing to bid higher to secure those valuable placements. Ask users what they’re doing for the holidays, or just thank them for their loyalty and wish them a safe and happy holiday with their family.

Social Media 135

Social Media Small Business How To Campaign 135

agora pulse

OCTOBER 1, 2019

Prepare to spend more on social ads. More advertisers are coming to the marketplace, and even more are willing to bid higher to secure those valuable placements. Ask users what they’re doing for the holidays, or just thank them for their loyalty and wish them a safe and happy holiday with their family.

Social Media 135

Social Media Small Business How To Campaign 135

Socialmedia.biz

AUGUST 13, 2018

With 27% of the total internet time being spent on social networking platforms, it comes as no surprise that small, medium and large businesses are investing time in improving their online presence for brand positioning, data crowdsourcing, lead generation and customer relationship building opportunities.

Social Media 63

Social Media How To Crowdsourcing Compete 63

Hootsuite

JANUARY 6, 2020

If possible, use a consistent username across social networks. It bears repeating here that Facebook is a social network. This is a great way to build trust and ongoing loyalty. Like any advertisement, a Facebook ad is content you pay to share with a specific, targeted audience. Add a call-to-action button.

Facebook 145

Facebook How To Marketing HootSuite 145

Hootsuite

SEPTEMBER 24, 2019

It’s no wonder: Instagram has a billion monthly active users , and an advertising audience of more than 849 million. In our post on the best caption length for every social network, we recommend the following Instagram caption lengths: Organic posts: 138–150 characters. You can advertise in the Instagram feed, or in Stories.

Instagram 112

Instagram Tips Marketing Hashtag 112

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. The New Players in Social Media.

Social Media 40

Social Media Avatar Social Networking Compete 40

Buffer Social

JUNE 6, 2018

This is linked to a perceived push by social media platforms to encourage brands to use advertising to boost their reach. Social media engagement increases loyalty and generates word of mouth. People love positive interactions with brands on social media.

Social Media 111

Social Media Engagement Marketing How To 111

Hootsuite

OCTOBER 28, 2019

How to track it: STEP 1 : Measure every mention your brand receives—direct and indirect—across your social networks. Note : Demonstrating the relative effectiveness of your social media efforts will go a long way in proving its value to the business. Net Promoter Score , or NPS, is a metric that measures customer loyalty.

Metrics 112

Metrics Social Media CPM CPC 112

Techipedia: Tamar Weinberg

JUNE 16, 2010

When you integrate your profiles, you help build the relationships you have already started on each social site. It helps build loyalty, generate conversations, and it also gets you more followers if you do it right. Do I have social media integration on my business blog? Tagged as: audit , content.

Questions 277

Questions Social Media How To Postrank 277

agora pulse

JULY 27, 2016

And, of course, social media marketing is just one part of the mix. In reality, clients will also be advertising, using public relations and creating content. The goals in terms of social media need to be viewed in that context. The platforms they think they need might not be the best ones to target.

ROI 60

ROI Metrics Proposal Analytics 60

Viper Chill

APRIL 26, 2010

For example, you might not know that I helped one newspaper go from a limited social media presence to helping them hit the Digg homepage over 40 times. Leverage Facebook advertising to gauge the audience opportunity. Encourage interaction as you grow the network and give them a reason to share your updates on and off Facebook.

Social Media 80

Social Media Strategy Digg Forums 80

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

JUNE 6, 2011

Social Networking: Like Falling In Love. Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical).

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196