Hootsuite

SEPTEMBER 21, 2023

1 Analytics Tool for Growth Beautiful reports. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Vanity metrics in advertising The online advertising industry is built on the back of impressions. Clear data.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

AUGUST 15, 2023

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack.

Brands 84

Brands Sentiment Analysis Marketing 84

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 109

Brands Sentiment How To Analysis 109

Keyhole.co

MARCH 9, 2023

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 116

Patterns Sentiment Analysis Proposal 116

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

Analysis 71

Analysis Data Sentiment Metrics 71

Keyhole.co

DECEMBER 15, 2023

Our platform also uses easy-to-understand graphs and charts to present data in reports. Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation. It also has automated reporting and collaboration tools.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

MAY 24, 2022

Display advertising. We all know paid ads guarantee reach through advanced targeting features you can’t get from traditional advertising. Here are some reporting tips, plus sample metrics you can use to measure performance: Photo credit: Codesign. This can give you a more solid ground to report on. Paid media examples.

Sentiment 95

Sentiment Metrics Hashtag Review 95

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Look for industry benchmarks to gain insights into what your competitors are spending on marketing. Check out industry reports or consult peers to get an idea of the range you would have to spend.

Marketing 127

Marketing How To Sample Samples 127

Sprout Social

JUNE 27, 2023

These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position. Review reply management: See your average reply time over the reporting time period.

Review 125

Review Brands How To Analysis 125

Oktopost

DECEMBER 21, 2023

However, these numbers varied based on the company’s industry. Source: CMO Survey Furthermore, with nearly 80% of marketers saying their industry changed more in the past three years than it has in the last five decades it’s more critical than ever to research your specific industry to maximize your marketing impact in 2024.

Marketing 62

Marketing Survey Skills How To 62

Pixlee

MAY 21, 2020

And Facebook is expecting to see a loss from advertising in the coming months. Although the industry is bracing for a loss, overall projections indicate a lift in paid social. Hootsuite reports that more than half (52%) of all online brand discovery is occurring in public social feeds. This includes both paid and organic posts.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Dave Fleet

NOVEMBER 9, 2016

If your social media team is just reporting on what people are saying to you online, request that they also help you understand what people are saying about you. This week was a useful reminder that the reality within the marketing industry does not mirror the reality of the average person. Sentiment and conversation trends matter.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Let’s paint the landscape of the industry before diving into the statistics. Gauge positive and negative sentiment from audiences.

Statistics 104

Statistics Skills Analytics Press Release 104

Keyhole.co

DECEMBER 13, 2023

Their website lists tools and services categorized by department, industry, and company type. Some users report limited features , particularly for LinkedIn. The wide range of integrations and cross-industry applications of this service could benefit most businesses. The Business package starts at $739/month.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Hootsuite

JANUARY 24, 2022

Over time, it provides more detailed insights about your business and your industry, so you can make the most of the time and resources you invest in social marketing. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Brand sentiment.

Data 94

Data Social Media HootSuite Template 94

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. In a 2021 survey, 44% of people reported using Instagram to shop weekly. They’re reporting using features like shopping tags and the Shop tab. People are receptive to advertising. And to crowdsource sentiment on your brand.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

MARCH 21, 2019

A little background: At B Squared Media , we’ve been selling done-for-you social media management and advertising services for nearly seven years. We like to break our listening services into three major groups, ( which we stole from Sprout Social , who taught us these three use cases): Industry intelligence. Sentiment research.

Sentiment 93

Sentiment Research Influencer Analysis 93

Hootsuite

OCTOBER 21, 2020

Then we went one step further: we evaluated each respondent using our Social Maturity Assessment , a tool that studies how organizations use social media and benchmarks how they compare to others in their industry. Mature organizations are also about twice as likely to report using social media for recruiting and human resources.

Social Media 138

Social Media Committee Organization Survey 138

Sprout Social

OCTOBER 31, 2023

Types of AI prompts According to The 2023 State of Social Media report , 93% of business leaders say they expect to increase investment in AI and ML to scale social customer care functions over the next three years. Sentiment mining algorithms analyze the processed information and detect the tone to match the intent of the user.

Tools 96

Tools How To Sentiment Training 96

Sprout Social

JUNE 28, 2023

There has never been more customer, competitor or industry data available to marketing teams. It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Why use marketing automation? What are examples of marketing automation?

Team 106

Team Hubspot Marketing SMS 106

Keyhole.co

MARCH 2, 2023

Users can reference live analytics reports on the success, engagement, and reach of the hashtags your business uses to generate buzz and build brand recall. Its tool for Social Media Account Analytics and Reporting keps businesses in the loop regarding their performance on the Big Three: Facebook, Instagram, and Twitter.

Social Media 52

Social Media Tools HootSuite Marketing 52

Keyhole.co

JANUARY 20, 2024

A Facebook group essentially becomes free advertising. Where traditional ads are expensive and provide uncertain ROI, the cost of Facebook ads is entirely up to you and your advertising budget, and can easily scale with your business. After all, that’s free advertising. And let your followers see you doing it!

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

JANUARY 24, 2024

But using a platform like Tagger by Sprout Social where you can get in-depth reports like below, or requesting a performance report from the influencer, will enable you to gather one or both of these metrics. You can view metrics like positive sentiment and total engagement.

Metrics 96

Metrics Influencer Marketing Survey 96

Hootsuite

JULY 25, 2023

According to the American Bar Association , of all the firms reporting a social media presence, 87% were on LinkedIn. Advertising and solicitation Advertising and solicitation regulations should be top of mind for lawyers on social media. You can also stay on top of legal and industry trends as they come up.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Keyhole.co

MAY 12, 2023

But did you ever wonder how the best industry leaders always seem to conjure a vital issue to address? PPC advertising If you use paid advertising to promote your website or product, keyword monitoring will save you bucks. Creating content is tough, even when you know your target audience and customer segment in and out.

Tools 52

Tools Strategy Marketing Analysis 52

Talkwalker SM

FEBRUARY 8, 2016

For more in-depth insights into how luxury brands can use social listening to improve their influencer program, read our new report “ Influencer Marketing: 3 Social Listening Strategies For Luxury Brands ” on the Talkwalker Academy. Tip #2: Change In Sentiment: Maximize ROI By Identifying Key Marketing Efforts.

ROI 84

ROI Influencer Sentiment Tips 84

Twist Image

NOVEMBER 6, 2015

The biggest drum that has been banged came in the form of an Advertising Age article titled, PepsiCo Exec Has Tough Words for Agencies , in which PepsiCo executive Brad Jakeman delivered a presentation at the Association of National Advertising 's annual Masters of Marketing conference in Orlando. So, yes, advertising must change.

Advertising 40

Advertising Analytics Conference Data 40

Oktopost

NOVEMBER 30, 2023

We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel. For this reason, you should use a social listening tool that will pick up on your brand name as well as specific keywords and hashtags related to your industry.

Forums 62

Forums Reddit Analytics Sentiment 62

Oktopost

FEBRUARY 21, 2022

Employee advocacy, how your employees express themselves about your brand on social media, is a hot topic for many that want to cement their employer branding, increase positive brand sentiment, and boost their social selling efforts. 2022 Employee Advocacy Benchmark Report ). The State of B2B Social Media Marketing Report ).

Statistics 78

Statistics B2B LinkedIn Social Networking 78

Hootsuite

NOVEMBER 28, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Social listening tools automatically capture mentions of your brand, or other defined target keywords, and measure sentiment over time. Get the full report now! Advertising.

Reddit 101

Reddit Brands Meme Forums 101

Unmetric

JUNE 11, 2019

The network is crowded with brand advertisements, contests, free giveaways and much more that vie for consumers attention. This means creating more engaging content, getting more certainty around your social strategy and automating those tedious tasks like reporting. You can filter the results further based on industry and geography.

Analytics 125

Analytics Tools Social Media Curation 125

Social Media Strategies Summit

FEBRUARY 13, 2020

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). PRIORITY PLATFORM: Facebook and Instagram Advertising. TAKEAWAY: Be a resource.

B2B 150

B2B Social Media Brands Hubspot 150

Dave Fleet

NOVEMBER 9, 2016

If your social media team is just reporting on what people are saying to you online, request that they also help you understand what people are saying about you. This week was a useful reminder that the reality within the marketing industry does not mirror the reality of the average person. Sentiment and conversation trends matter.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Keyhole.co

JULY 31, 2023

Brand #1: Nike Nike has long been known for its effective advertising strategies , but its approach to social media customer service truly helps it stand out as a customer-centric brand. Monitor your audience sentiment using Keyhole Brand #5: Amazon Amazon always continues to improve its offerings to enhance customer experience.

Examples 52

Examples Social Media Brands Issues 52

Razor Social

NOVEMBER 29, 0002

In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. From this compass pick out what’s important for your business and identify a relevant tool to provide the relevant reports. Sentiment Analysis. No time to read this article now? Audience Size.

Analytics 89

Analytics Social Media How To Analysis 89

Unmetric

SEPTEMBER 9, 2019

Your content quality and campaign performance shouldn’t just be measured with engagement rates but also compared on how they stack up against your peers and your industry. Industry benchmarks give you a comprehensive look at the position of your brand in your industry and how you stack up against them.

Tools 85

Tools Hitwise Analysis Price 85