Mindjumpers

NOVEMBER 17, 2014

This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach. The following is a short 3-step guide to how businesses could optimize their amplification efforts on Facebook.

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Advertising Facebook How To Guidelines 230

Jon Loomer

MARCH 14, 2022

Sometimes, advertisers can micro-manage in this case. For more information on how to do this, you can check out a couple of articles I’ve written on using URL parameters: How to Use URL Parameters for Facebook Ads Tracking. First, I’d say that the inexperienced advertiser should always keep it simple.

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How To Facebook URL Cost 199

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367

Marketing Syndication Adwords News 367

Jon Loomer

JANUARY 13, 2018

I did my best to break down what I think is happening , but now it’s time to step back and evaluate how — and if — this changes things. But as I’ve said repeatedly now, we simply don’t know how this will impact your page until these changes are rolled out. First, to summarize: 1. So… Now what?

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yMarketingMatters

FEBRUARY 8, 2018

You MUST continue to boost and advertise your Facebook content to reach your followers and new targeted audiences. ? I say again: To reach your fans and new audiences, you MUST continue to boost and advertise your Facebook content. And if you haven’t invested in Facebook advertising, START NOW! Don't Panic. Less is more.

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Feed Feedly News Facebook 145

Jon Loomer

NOVEMBER 13, 2023

How Might You Use Reminders Ads? The post How to Create Reminders Ads for Instagram appeared first on Jon Loomer Digital. Select “Reminders Set” as the engagement type. The performance goal will be “Maximize Reminders Set” with no ability to change it. This way, it can work both as a Story and 4:5 in the feed.

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Instagram How To Eventful Upcoming 179

Jon Loomer

OCTOBER 26, 2017

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. A recent isolated test has marketers concerned, if not downright panicked. Marketers and users started spotting the Explore Feed in other countries. Some believe it signifies the end of organic brand content on Facebook.

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Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. Facebook is still the preferred place for 97% of marketers to run paid ads for a reason. Facebook is still the preferred place for 97% of marketers to run paid ads for a reason. Define your target audience.

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Advertising Strategy Facebook How To 111

Pam Moore

FEBRUARY 6, 2018

Marketers should not throw in the towel for Facebook marketing. Put on your content boxing gloves and learn how to own the News Feed like a boss. It's similar to the days when the SEO spammers figured out how to rise to the top of the feed with dirty black hat seo links sprayed all over the web. It's not time to give up.

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Feed Feedly News Tips 164

Pixlee

JANUARY 23, 2020

This wide reach makes it one of the main platforms most brands are looking to advertise with. If your demographic is largely comprised of the under-30 population, then it’s time to begin your TikTok marketing campaign. How Should a Brand Advertise on TikTok? Advertisement is relatively new on TikTok.

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Advertising How To Hashtag Influencer 55

Webbiquity SMM

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

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B2B Examples Company Instagram 259

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

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Small Business Engagement Strategy Facebook 100

Jon Loomer

OCTOBER 7, 2020

How to Create Video Engagement Custom Audiences. Let’s talk through a few ways that you can use Facebook video engagement custom audiences in your own advertising strategies. How are you using Facebook video engagement custom audiences? Video is big on Facebook. Understand that this isn’t just about video ads.

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Engagement Video Facebook How To 207

Later

JUNE 28, 2021

LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? B2B marketing does exactly what it says on the tin. As a result, they don’t need to market to everyone.

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B2B LinkedIn Marketing How To 88

Pam Moore

JANUARY 30, 2018

It is imperative you take the time to understand these changes if you plan to do any business marketing on Facebook in 2018. Can someone please tell me why this is the fault of Facebook if a publisher chooses to be irresponsible in their due diligence and accept money from fraud advertisers? Current state of Facebook marketing 2018.

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Ignite Social Media

MAY 6, 2021

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Posts on LinkedIn: Then Versus Now. Product Pages.

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LinkedIn Marketing Eventful Compete 202

Sprout Social

AUGUST 3, 2022

If you’re looking to increase brand awareness and reach for your business through online advertising, there’s no better platform to turn to than the Internet’s second largest search engine. How to create YouTube ads (step-by-step). But how do you go about creating your own YouTube ads? Types of YouTube ads.

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YouTube Advertising CPA Cost 111

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

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Advertising Marketing How To Education 130

Ignite Social Media

APRIL 2, 2020

As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. Stories over news –Users on TikTok are there to be entertained, not spoken or marketed to. Sounds: The primary feature of TikTok that you need to know and understand are sounds and how to use them.

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Pam Moore

FEBRUARY 24, 2018

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. How are you serving, building something bigger than yourself?

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Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you. What is influencer marketing?

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Influencer Social Media Marketing How To 145

Webbiquity SMM

APRIL 4, 2023

A scroll through your feed will reveal examples: Learn : If you’re scrolling for how-to videos, articles about vacation destinations, or slow cooker recipes, you’re in learning mode. Advertising that doesn’t “fit” the job of the platform can be similarly be off-putting or risk being ignored.

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Convince & Convert

DECEMBER 8, 2014

What Facebook Says You Shouldn’t Do in Your Facebook Marketing. So essentially, don’t do this (but in Facebook organic post form): Why Facebook is Changing Facebook Marketing. Facebook Told Us How to Do Facebook Marketing. Posts that reuse the exact same content from ads. Mark Zuckerberg.

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Facebook Marketing How To Feed 168

Sprout Social

JANUARY 25, 2021

For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. If you’re considering an influencer marketing program , you’ll have plenty of options.

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Influencer Campaign How To Marketing 113

Jon Loomer

SEPTEMBER 11, 2018

Instagram continues growth at a fast pace , and Facebook advertisers are becoming more accustomed to considering Instagram as a placement for their campaigns. With Instagram recently passing the 1 billion monthly active user mark , advertisers may wonder just how large is their potential Instagram target audience ?

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Sprout Social

JULY 7, 2021

Is your marketing tech stack actually helping your company grow? This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools. This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools.

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Marketing How To Software Team 125

Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. The reason being, that industry publications are rife with advertisement, which makes it hard to judge a real review from one a vendor paid for. This presents B2B marketers with a new playground.

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B2B Advertising Campaign Statistics 119

Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. Easy, but wrong — because with the right strategy, Facebook is a viable channel for B2B marketing. Facebook Ads is the name for Facebook’s integrated advertising platform.

B2B 118

B2B Facebook How To Campaign 118

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post? What’s a social ad?

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LinkedIn Instagram Tips HootSuite 107

Jon Loomer

OCTOBER 7, 2020

How to Create Video Engagement Custom Audiences. Let’s talk through a few ways that you can use Facebook video engagement custom audiences in your own advertising strategies. How are you using Facebook video engagement custom audiences? Video is big on Facebook. Understand that this isn’t just about video ads.

Engagement 148

Engagement Video Facebook How To 148

Sprout Social

JUNE 27, 2023

In this article, you’ll find out what review analysis is all about, the tangible business benefits, as well as a step-by-step breakdown of how to build a review management strategy to grow your business. These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground.

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Review Brands How To Analysis 128

Jon Loomer

DECEMBER 20, 2022

I wrote a separate blog post about how to target people who are most engaged with your Reels if you want to read that, too. jonloomer Here’s how to create a powerful video funnel with Facebook ads. Try it out and let me know how it works for you! At that point, the top of your funnel depends entirely on your ad spend.

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Video How To Facebook Groups 195

Mindjumpers

SEPTEMBER 14, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Glympse: Location Service As a Utility The (R)evolution of Social Media Bloggers » How Users Engage With Advertising on Facebook Posted by Anne Herngaard Sep 14th, 2010 Tweet A recent study shows that advertising on the Facebook platform works.

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Advertising Engagement Facebook Study 238

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Create unique and relevant content.

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How To Hashtag Influencer UGC 133

Sprout Social

JUNE 29, 2023

No matter how you slice it, risk-taking has always been a hallmark of strong brand marketing. Keep reading to learn how to build the business case for creating more lo-fi content, and ways to integrate it into your social strategy. It was a massive risk, but one that paid off. What is lo-fi social media content?

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Content How To ROI Trends 113

Jon Loomer

MAY 19, 2016

As discussed a few weeks ago , I’ve realized that while my content is intended for advanced Facebook advertisers, many of those who read these pages or receive my emails are actually beginner or intermediate advertisers. Beginner Facebook Advertiser Webinar. It is not to screw marketers and force them to pay.

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Advertising Facebook Training News 120

Hootsuite

NOVEMBER 10, 2021

Read on to learn how to use TikTok for business — from setting up an account from scratch to measuring your success. How to use TikTok for business. Even if you’re a whiz at Instagram or Facebook marketing , it’s important to remember that TikTok is its own beautiful, chaotic beast that requires a specific game plan.

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How To Hashtag Trends Analytics 143