Oktopost

SEPTEMBER 9, 2021

Listen to the podcast: For more thought leadership on healthcare marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Sarah holds a bachelor’s degree in Aerospace Engineering from the University of California, San Diego, and an MBA in Finance from Pepperdine University.

Automotive 112

Automotive B2B Marketing Apple 112

Buffer Social

FEBRUARY 21, 2018

LinkedIn Groups do not have a great reputation. ” While it is true that there are few good LinkedIn Groups, it doesn’t mean that they aren’t useful for all businesses. In this post, we’ll explore why your business should have a LinkedIn Group and how to create and manage a successful group.

Groups 109

Groups Groups LinkedIn Template 109

Bill Hartzer

MAY 31, 2011

An Interactive Marketing Agency based in Dallas, Texas that specializes in the Travel industry is seeking a new Search Engine Optimization (SEO) Coordinator. Search Engine Optimization is a discipline within Internet Marketing that helps ensure that our client Websites’ show up in the Search Results of Google, Yahoo! Tweet This!

Engineering 132

Engineering Yahoo Skills StumbleUpon 132

Mindjumpers

AUGUST 27, 2010

Maximizing effectiveness for Search Engine Optimization (SEO) can be quite costly and rather time consuming. For example, are you sure that the keywords you are using are the most commonly searched keywords that pertain to your industry? These were selected to draw from the search engines.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Ignite Social Media

JULY 10, 2020

Facebook is in the midst of a boycott by some large advertisers during this month of July 2020. For brands that do choose to pull money from advertising on Facebook and Instagram (which is a complicated decision in and of itself, well outlined here ), what are some effective places to move the money to still drive business results?

Brands 176

Brands Facebook LinkedIn Influencer 176

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How can you optimize your profile to be “findable&# for the right phrases within LinkedIn?

LinkedIn 189

LinkedIn Tips B2B Findability 189

Twist Image

OCTOBER 11, 2013

Advertising used to be easy. In the golden age of advertising, you could - literally - buy your way to the top. As the industry evolved, grew and matured, things changed. Not just in terms of changing the distribution and media models, but in how advertising is planned and managed. Advertising is hard.

Advertising 95

Advertising Adwords YouTube LinkedIn 95

agora pulse

JULY 31, 2020

Do you need someone to create content or are you more interested in advertising? This can be a tedious process that involves far more than just typing in “social media agency” and contacting the first ones on the search engine page results. Here are some tips to help you in your search: Search engine page results.

Social Media 190

Social Media Marketing How To Social Media Management 190

Mindjumpers

AUGUST 27, 2010

Maximizing effectiveness for Search Engine Optimization (SEO) can be quite costly and rather time consuming. For example, are you sure that the keywords you are using are the most commonly searched keywords that pertain to your industry? These were selected to draw from the search engines.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

Maximizing effectiveness for Search Engine Optimization (SEO) can be quite costly and rather time consuming. For example, are you sure that the keywords you are using are the most commonly searched keywords that pertain to your industry? These were selected to draw from the search engines.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Bill Hartzer

JULY 22, 2010

This role may cross multiple clients inside an industry vertical. Account Directors report to the Group Director, who is responsible for leading industry vertical areas of expertise. Develop broad industry expertise while knowing clients’ business and generate new ideas to enhance client performance. LinkedIn: [link].

Engineering 101

Engineering Marketing Skills Analysis 101

Oktopost

SEPTEMBER 22, 2021

With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips. Conquer LinkedIn. LinkedIn is the golden child of social media marketing for B2B marketers.

B2B 136

B2B Social Media Strategy LinkedIn 136

Twist Image

DECEMBER 9, 2016

all together now: "advertising is here to stay.". Advertising is not going anywhere. Advertising is not dying. Advertising is not being replaced by anything (sorry, content marketers). Advertising is changing. Content marketing will replace advertising? I hate advertising. Advertising sucks.

Advertising 40

Advertising Mobile Journal LinkedIn 40

Webbiquity SMM

APRIL 13, 2021

Rooms are often hosted by industry experts and even celebrities such as author Malcolm Gladwell, Kevin O’Leary of Shark Tank, Aston Kutcher, Wiz Khalifa, Kevin Hart, Drake, Chris Rock, and Oprah. There’s no advertising. This is especially true for B2B leaders with an active social graph on LinkedIn and/or Twitter already.

Apple 215

Apple Plaxo Microsoft Vimeo 215

yMarketingMatters

JANUARY 10, 2014

Measurement, statistics and content between social media, website, email and online advertising overlap and are influenced by one another. Social Media Advertising. Set aside a budget in your 2014 plan for social media advertising. It must be ignited by advertising dollars. It must be ignited by advertising dollars.

Social Media 277

Social Media Tips Marketing Mobile 277

BeingOptimist

MAY 17, 2023

In today’s competitive industry, it’s important to find effective ways to increase sales if you want to achieve long-term growth and success. Here are the strategies that will enhance your sales engine, from lead generation to nurturing to conversion. 

Strategy 75

Strategy Software Campaign Conversation 75

Webbiquity SMM

SEPTEMBER 9, 2013

According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.” Experiment. Experiment.

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

JUNE 21, 2022

This means brands should focus on being on the leading edge as opposed to being followers in their industry or niche. A 2020s website should act as a hub for all marketing activities, including email marketing, link-building, content marketing, search engine optimization (SEO), mobile marketing, PPC advertising, and much more.

Influencer 288

Influencer Brands Policies Privacy 288

Webbiquity SMM

JULY 23, 2013

Given that more than 90% of both business-to-business and local consumer purchases now begin with online search, search engine optimization (SEO) has become essential for business success. Local directories and high-quality industry directories. Links from industry news sources are among the most valuable for building authority.

Directory 194

Directory Types SEO Engineering 194

The Realtime Report

JULY 22, 2014

Today, the American Customer Satisfaction Index (ACSI) released its yearly E-Business Report, which takes an in-depth look at user satisfaction with social media, as well as portals and search engines, and news and opinion websites. Search Engines and Portals. Overall, e-business websites have seen a 2.9% Social Media. Climbing 4.4%

Social Media 173

Social Media Wikipedia Tumblr Reddit 173

yMarketingMatters

OCTOBER 4, 2013

Know that this platform does need a considerable amount of human and financial resources (advertising), and, if done right, the benefits to your business will definately be seen. Remember: Google+ is Google, which means great search engine results for your business! There are over 230 million LinkedIn users and 2.7

Social Media 275

Social Media Foursquare Social Bookmarking LinkedIn 275

Social Media Marketing

FEBRUARY 8, 2021

SEM SEM or Search Engine Marketing covers both paid and free methods of search engine traffic to your website. It includes both PPC (Pay-per-Click) and SEO (Search Engine Optimization), also used side-by-side for keyword traffic. Radio Advertising In addition to the use of conventional radio waves, radio has also become digital.

Types 90

Types Marketing SEO Affiliate marketing 90

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Social Media 245

Social Media B2B Marketing SEO 245

Firebelly

JANUARY 22, 2018

Each month, the phrase “SEO is dead” is searched about 210 times, providing evidence that a smattering of marketing professionals aren’t entirely sold on the benefits of using search engine optimization to increase website traffic. Facebook and Instagram are potent when it comes to producing web traffic, with LinkedIn coming in a close third.

Marketing 181

Marketing Influencer SEO Adwords 181

Mindjumpers

JANUARY 17, 2013

Much anticipated, Mark Zuckerberg unveiled this week that Facebook has built Graph Search – a search engine within Facebook that combines web search with your social graph thus making it possible to search your entire life and those of your friends. And of course an advertiser would want to target that intent. Continuous Google war.

Social Graph 205

Social Graph Facebook Foursquare MySpace 205

Webbiquity SMM

DECEMBER 26, 2012

It was viewed as being about name recognition and industry credibility, not something as mundane as lead generation. Wendy Marx interviews Brian Kardon, CMO at Lattice Engines and formerly with Eloqua and Forrester Research, about PR and its integration with B2B marketing, social media and lead generation efforts. Compliment them.

Tips 202

Tips B2B Journal SEO 202

Waxing UnLyrical

DECEMBER 7, 2016

We partnered with roughly 10 industry influencers, whom we frequently trade content with, to help share our news. We leveraged LinkedIn Pulse and several employees’ blogs to create a communal narrative about the funding. Leta Soza , our director of PR engineering and operations, wrote A Journey Into the PRTech Unknown.

Press Release 100

Press Release Startup News Journal 100

Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. The not-so-hidden power of word of mouth advertising. Although word of mouth marketing is a form of advertising, keep in mind that WOM doesn’t represent an ad or ads. Search engines?

Conversation 137

Conversation Review Marketing How To 137

Ari Herzog

NOVEMBER 12, 2012

With 200,000 employees in 30 countries on four continents, this Fortune Global 500 firm specializes in design, engineering, and manufacturing across the supply chain and is (in)directly responsible for your enjoyment of electronica every day. Their co-founder discovered me on LinkedIn when I answered this question on a group.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

agora pulse

SEPTEMBER 5, 2017

Do you need someone to create content or are you more interested in advertising? This can be a tedious process which involves far more than just typing in “social media agency” and contacting the first ones on the search engine page results. Search Engine Page Results. LinkedIn Revelations. Which channels?

Social Media 126

Social Media How To Social Media Management Case Study 126

Bill Hartzer

JANUARY 15, 2013

If you have lots of great experience managing social media accounts in the Travel, Real Estate, and Entertainment industries, then you might be interested in applying for this open position. You can get in touch with me for more information or apply through LinkedIn. Here is the official job description. Requirements.

Social Media Management 129

Social Media Management Social Media Real Estate Tweetdeck 129

Adam Cohen

SEPTEMBER 2, 2010

Another critical area of technology focus is search engine optimization. A few years ago SEO as an industry was on par with voodoo, but today it’s both art and science to understand how people search online and how to best position digital assets to be found. Share this on LinkedIn. Business Acumen. Tweet This!

Tools 247

Tools Posterous SEO StumbleUpon 247

Twist Image

APRIL 23, 2013

Brands will look to see how many people are connected to their number one competitor (or the industry leader), and that acts as some kind of key performance indicator as to where they should be in fan accumulation. A show of this nature is a great internal communications tool to help your peers learn more about the industry you serve.

Social Media 108

Social Media Tumblr Social Graph Apple 108

Twist Image

MAY 31, 2017

The reality of what consumers see, touch and do with a brand is evident - no matter what a Chief Marketing Officer says at your local industry conference from the stage during a keynote address. This is not a criticism of any specific brand, but an overall indictment against our industry. Still, the marketplace does not lie.

Marketing 63

Marketing Newsletter Publishing LinkedIn 63

Techipedia: Tamar Weinberg

JANUARY 12, 2010

To answer some questions, Industry connections are those I know through the search industry (primarily) but I have not yet met in person. Industry colleagues are those I have met in person (typically in a casual atmosphere or at conferences). LinkedIn is a industry tool.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Twist Image

JANUARY 2, 2013

On December 31st, 2012, MediaPost ran a news item titled, For Traditional Media, Digital Remains Elusive Promise , that looks at the conversion of traditional advertising dollars into digital ones. Digital advertising revenues for the newspaper industry is just 14.9% Media as passive and active engines. Print Media ?

Publishing 96

Publishing Advertising Google LinkedIn 96

Webbiquity SMM

NOVEMBER 17, 2015

.” But I probably should answer that question, and this is particularly good time to do so, as a small agency I do a fair amount of work with recently lost a sizable client–not unhappy by any means, we just helped make them so successful they were acquired by a larger industry player. It happens.

SEO 100

SEO B2B Consultant News 100