How to Leverage Your Employees on LinkedIn
NOVEMBER 12, 2013
How do you handle getting more staff to use LinkedIn effectively, both personally and on behalf of the enterprise? Most of your employees are on LinkedIn, talking about your brand and their roles at your company. Employee use of LinkedIn has the potential to address many of Marketing’s core challenges. LinkedIn can help with all of those. Generate inbound leads.
Best LinkedIn Guides, Tips and Tactics of 2011
MARCH 21, 2012
While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. What’s the best way to start and grow a LinkedIn group?
10 Tips to Be Successful on LinkedIn
MARCH 4, 2014
LinkedIn launched on May 5, 2003 (on my mother’s birthday) and currently has 277 million members — with two new people creating accounts every second. Here are updated LinkedIn statistics to impress your boss or your mom. This is most important — as 40% of LinkedIn users visit the site every day. Don’t display old photos to represent you on LinkedIn.
Five Tips for Using LinkedIn for Business Growth
JULY 26, 2011
One of the most untapped social media tools is LinkedIn. Facebook , Twitter , and now Google+ are the media darlings while LinkedIn, which has been around longer than any of the tools combined, continues to grow and provide value without all the celebrity. There are several applications you can activate to move content to your LinkedIn profile. Activate the apps. Maybe not.
Linking Up on LinkedIn
JUNE 14, 2011
Launched in 2003, LinkedIn is a business-related social networking site. With last month’s LinkedIn stock market launch the company is more talked about than ever. While LinkedIn’s main draw is its connections feature, which allows registered users to maintain relationships with business/personal contacts, the site offers many other business-oriented features.
Best LinkedIn Guides, Tips and Tactics of 2010
FEBRUARY 16, 2011
LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. Digg this!
The Ultimate LinkedIn Profile Cheat Sheet
MAY 23, 2012
LinkedIn is the social network for business professionals and networking. While we hear a lot about Facebook and Twitter for lead generation, LinkedIn can be just as good, if not better, if you spend a little bit of time optimizing your profile. Here is the ultimate cheat sheet for creating your LinkedIn profile: 1. Search engines crawl your LinkedIn profile.
Top Skills for 2016 from LinkedIn
JUNE 15, 2016
This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog. The data was gathered by analyzing all of the hiring and recruiting activity that occurred on LinkedIn in 2015 to find the 25 hottest skills required. This skills is consistently ranked in the top four across every country LinkedIn analyzed. top 25
Best Practices for Using LinkedIn
SEPTEMBER 17, 2012
Whether you’re starting a business, are a recent graduate, or an experienced professional, you need to be on LinkedIn. LinkedIn is a great resource for those who want to connect with others in their industry, gain credibility and even those who are looking for a new place of employment. Focus on these three areas and you’ll improve the overall look of your LinkedIn profile.
Association Social Media: American Society of Civil Engineers
SEPTEMBER 22, 2014
——————— Welcome to Elizabeth Bookhultz, Social Media Specialist, American Society of Civil Engineers! 1) First things first – in what department in your organization does your role sit? On the other hand, Twitter is where we find a lot of academics and engineering firms. ASCE has a LinkedIn group comprised of over 150,000 people.
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
This list is incredibly long, but I hope it’s not any less valuable. I’m sure you’ll have a year (or more) of reading to do, but I know it’s worth it to empower you with all this great content that has been written by our industry peers. LinkedIn. LinkedIn. Should we call this LIO (LinkedIn Optimization)? Today, I turn 30. Enjoy! Twitter. Video.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). LinkedIn Facts. Visual.ly ). 8.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
User Friendly SEO : These are the tactics that search engine optimizers should use to optimize for search engines and user experience. For those die hard SEO practitioners who don’t see the value in social, this article shows the last few months’ impact on search engine rankings. It’s my birthday and I have some great news! And I did. Do an audit to find out.
How I Network on Friendster, Facebook, MySpace, and LinkedIn Â?
Techipedia: Tamar Weinberg
JANUARY 12, 2010
To answer some questions, Industry connections are those I know through the search industry (primarily) but I have not yet met in person. Industry colleagues are those I have met in person (typically in a casual atmosphere or at conferences). The Professional’s Network: LinkedIn Finally, as far as LinkedIn is concerned, it’s a bit of a mix, though it makes sense.
LinkedIn Recruiter: Solution to All Your Recruitment Problems
DECEMBER 5, 2011
Tweet Keeping up the practice of writing about LinkedIn and its special features, today I will be talking about Recruitment Solutions. LinkedIn Recruiter is a solution provided by LinkedIn to empower companies to make the most of this professional network and find the best suited talent. For example, when using Talent Direct, LinkedIn manages your recruitment campaign.
16 Tips on LinkedIn From Hubspot Seminar
OCTOBER 24, 2012
I enjoy Hubspot webinars and today was on LinkedIn - here are my live tweets, I thought that I would share as a reminder for us all - I have left as tweets so as to get the information out to you all as soon as possible. Don't forget to use surveys within LinkedIn groups to improve experience - . Keep LinkedIn Group strong - Kill spam posts daily, moderate daily, avoid irrelevant topics esp politics and religion! Engage in other groups by providing great content.don't just ask people you don't know to join LinkedIn group . Keep on topic).
5 Ways to Improve Your Online Shareability
AUGUST 6, 2015
By providing your expert input on issues that impact your industry, you are establishing yourself as credible and making an impression on potential future customers. Being found in a search engine is important but perhaps even more powerful is having others do your advertising for you by way of online word-of-mouth recommendations. Blog Internet marketing Social Media advertising facebook Google Instagram linkedin Search engine optimization social media twitter Web search engineHere are a few ways to do it: Add a “share this” widget.
6 Social Tools to Use Immediately After You Hit “Publish”
JUNE 15, 2015
Share on Facebook, Google Plus and Linkedin making you tagged every person or company you mentioned in the article. Ann has been into Internet Marketing for 7 years, she is the former Editor-in-Chief of Search Engine Journal and contributor to prominent search and social blogs including Small Biz Trends and Mashable. Cool Social Tools Featured Implementation Industry Insider
Social Media Success Stories From Surprising Industries
JUNE 15, 2009
About Us Contact Us Support Home Blog Portfolio Services Value Inbound Marketing Journal Social Media Success Stories From Surprising Industries Kuno Creative - Tuesday, May 12, 2009 Still not convinced that Inbound Marketing and its emphasis on social media fits your industry or marketing plan? Maybe you think it has no place in "hands-on" industries like construction and manufacturing. Both general impact and specific steps apply to any industry, so this could be a blueprint for any company considering new directions. Read more. Read more. Whats the bottom line?
Search Engine Optimization Job Opening: Ecommerce SEO
APRIL 18, 2011
We are seeking an SEO guru who will translate overall business goals into successful search engine optimization strategies and tactical plans. – Implement industry-wide “best practices” and ensure clear documentation and guidance is provided to the right areas within the organization. Share this on LinkedIn. Search Engine Marketing JobsAn ecommerce company in the New York area (New York City) is seeking what they are calling an “SEO ninja. Here is the job description if you are interested. Responsibilities: – Driving Traffic via SEO activities.
This One Thing Has Become The New SEO Reputation Management Secret This Year
AUGUST 4, 2015
As a business and/or brand, nothing is more important than maintaining a solid reputation throughout your respective industry. What Search Engines Are Looking For? 1) High Authority Domains. Google and other search engines have different criteria that they look for when they are trying to figure out the rankings for different keywords and phrases. Guest post by Jon Rognerud.
Clever Ways to Use Social Media to Grow Your Business
FEBRUARY 3, 2014
What About LinkedIn? LinkedIn has a lower percentage of active users than Pinterest, Google+, Twitter or Facebook. Our advice here is not to refrain from joining LinkedIn, but to be especially smart when it comes to utilizing this social network. Companies the world over use LinkedIn Company Pages to share content and promote their businesses. Get Smart with Twitter.
BrainDump: 101+ Things You MUST Know About Social Media For Business
FEBRUARY 3, 2013
YouTube 37) YouTube is the second largest search engine on the planet (only second to Google). 46) Blog content can be gold for the search engines, but you should write your articles based on what the search engines want, write for your readers. LinkedIn 58) Start by building a network with people you know. So, here they are. learn from your experience too. content plan.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
and LinkedIn is the “oldest” network, with 79% of users age 35 and older. Slashdot is almost 90% guys); LinkedIn is close to a 50-50 split; Twitter and Facebook are both about 40% male / 60% female; and women account for almost 90% of Pinterest users. 26% are on LinkedIn, 8% have a Facebook page and just 4% use Twitter. LinkedIn Statistics. MindJumpers ). 3.
The Status of Search Engine Optimization: April 2011 Edition
APRIL 27, 2011
As you may or may not know, I have been practicing search engine optimization since 1996. have seen quite a few changes in the industry. So, right now, in April 2011, what is the status of Search Engine Optimization? Over the years, we have had a lot of updates and changes in the Search Engine Optimization industry. We all know that Google is a major player, so most of what Search Engine Optimization experts such as myself concentrate 70 percent of the time on Google’s organic search engine rankings and looking at factors that effect Google rankings.
Which Social Media Channels Should I Use For My Business?
OCTOBER 4, 2013
Remember: Google+ is Google, which means great search engine results for your business! LinkedIn. Linkedin is the largest social media network for business people and professionals but most small business owners still don’t have it on their marketing radar. There are over 230 million LinkedIn users and 2.7 million business pages already on LinkedIn. Stick with it.
Entry Level Search Engine Optimization Job Opening
MAY 31, 2011
An Interactive Marketing Agency based in Dallas, Texas that specializes in the Travel industry is seeking a new Search Engine Optimization (SEO) Coordinator. Search Engine Optimization is a discipline within Internet Marketing that helps ensure that our client Websites’ show up in the Search Results of Google, Yahoo! This individual will work with our Search Engine Optimization team to provide support services. Feel free to get in touch with me directly if you are interested in this search engine optimization position. Share this on LinkedIn. Summary.
20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]
NOVEMBER 23, 2013
SEO: SEO (search engine optimization) is vital — 33% of traffic from Google organic search results go the first item listed. 43% of marketers have found a customer via LinkedIn in 2013. 65% of people are visual learners, so there will be an industry-wide shift toward to employing visual content in marketing initiatives. What to expect. Trends in the marketing mix.
Offsite Content Marketing: Six Tactics to Reach New Audiences
JANUARY 28, 2015
It builds your authority in the eyes of Google, which is very, very important for search engine rankings. Create a list of the influential blogs, trade publications, and other media outlets for your industry. Facebook sponsored content and LinkedIn ads seem to work really well. You will get an extra gold star in search engine rankings because of it. LinkedIn.
Mike Dillard Sues Website Owner Over Manipulative Search Engine Optimization Techniques
MARCH 26, 2011
Mike Dillard , a “leading authority on attraction marketing, internet marketing, and personal branding within the “network marketing industry, is suing James Stein, owner of ArticlesProductions.com. In fact, it appears that all of this is because of organic search engine listings in the Google search engine. Share this on LinkedIn. Post on Google Buzz.
Search Traffic Declining? You’re Not Alone (and What to Do About It)
SEPTEMBER 9, 2013
According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.” Image credit: Young Digital Lab. And it’s not only Google. Experiment.
Repurpose Content with These Six Tools
APRIL 16, 2015
If you repurpose content, it allows you to embed your new presentation on your blog, your LinkedIn profile, or both. Another PRSA example to repurpose content follows this strategy: With the PRSA New Professionals blog, we have a monthly series of #ThrowbackThursday posts in which established PR pros share lessons from their days as new pros, along with tips for young pros in the industry.
How Social Media Affects Search
JANUARY 12, 2015
AND he shows you how to use social media and content to build relationships with influential content creators (journalists and bloggers) in your industry…that lead to the ever-valuable link that Google requires for better search rankings. He walks you through how to use Twitter, LinkedIn, Google+, and Feedly to become friends with influencers. By Gini Dietrich. Webinar Details.
What Exactly Do You Do?
NOVEMBER 17, 2015
” But I probably should answer that question, and this is particularly good time to do so, as a small agency I do a fair amount of work with recently lost a sizable client–not unhappy by any means, we just helped make them so successful they were acquired by a larger industry player. “So—what exactly do you do?” click to enlarge). Not a place for me to “sell.”
Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)
JULY 23, 2013
Given that more than 90% of both business-to-business and local consumer purchases now begin with online search, search engine optimization (SEO) has become essential for business success. Local directories and high-quality industry directories. Industry-specific directories, often published by trade associations and publishers, are another important link source. Social media.
10 Ways to Use Social Networks for B2B Marketing
DECEMBER 13, 2011
Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. LinkedIn: it’s best to have some familiarity (real world or online) before trying to make a connection. Put another way, the common pattern is to have more Twitter followers than LinkedIn connections, and more LinkedIn connections than Facebook friends. profile alone won’t get you much. Recommend.
50 Tips to Make Your Company’s Blog Rock
AUGUST 20, 2012
Comment on industry news. Comment on industry trends, where it’s going, and the emerging trends. Subscribe to the top industry blogs in your market, both company blogs and personal blogs for ideas. Enlist your colleagues to write on topics in your industry or market that they are passionate about. Optimize your blog for search engine optimization. Enjoy!
5 Social Media Tips for Social Good Companies That Will Get Your Message Heard (In Less Than 10 Minutes Per Day)
OCTOBER 22, 2014
There are SO many social media platforms out there to drive awareness to your organization: Twitter, Facebook, LinkedIn, Vine, YouTube… heck, as social media marketers, there are some even we don’t know about! respond to your community members, and to engage with other organizations and industry influencers. Implementation Industry Insider Social media? More like this.
Social Advertising: Focus on Power, Not Parity
JUNE 1, 2016
Over time, Twitter, LinkedIn, Instagram and Pinterest rolled out new marketing API programs themselves, adding dozens of additional companies to their partner programs. Facebook, Instagram, Twitter, LinkedIn and Pinterest employ the some of the world’s best software engineers. No ad tech vendor is going to build a better buying tool than the ones these industry giants are devoting massive amounts of money and talent to. It’s time for the marketing industry to stop focusing on parity and start focusing on power. Image courtesy of Ingvar Bjork/ Shutterstock.
The New Model: How Google+ “Gets” Content
Techipedia: Tamar Weinberg
MAY 15, 2012
Prior to the latest Google updates, links were closely related to high rankings and more pronounced visibility in search engine results pages (SERPs). How do you know which movie review to read if you don’t want to drown in the bile (and industry jargon) of a professional critic but need something more middle-of-the-road and closer to heart (not 8th-grade level either, thank you)?
How to Get Found Where Your Buyers are Looking: Web Presence Optimization
JUNE 11, 2013
It starts with a well-optimized website of course, but there’s much more to it than that; a website isn’t the only way to show up in a search, and traditional search engines aren’t the only online tools that buyers are using to learn about products and services. Creates backlinks (at least in the case of do-follow sites ) that help your website rank more highly in the search engines.
22 Effective SEO Tips to Optimize Your B2B Website
PWB Marketing Blog
SEPTEMBER 9, 2011
It could be that your website isn’t properly optimized for search engines. Start a Blog – Search engines love lots of content and fresh stories. Business.com’s directory has dozens of categories from Construction to Industrial to Telecommunications. Optimize Images – Search engines cannot see images so you need to do some optimization to get them crawled. It’s true.
LinkedIn Search Optimization (LSO) Critical for B2B Marketers
Buzz Marketing for Technology
JANUARY 7, 2010
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. This gave birth to a whole industry centered on optimizing search results for a given term. Late last year LinkedIn launched an advanced search feature on their site. Share this on Linkedin. Tweet This!