article thumbnail

New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Guest post by Nina Petrov.

article thumbnail

X Offers 50% Discounts on Ad Packages as it Seeks to Reignite Advertiser Interest

Social Media Today

The newly named app is making a new pitch to ad partners.

Discount 148
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

X Offers 50% Discounts on Ad Packages as it Seeks to Reignite Advertiser Interest

Social Media Today

The newly named app is making a new pitch to ad partners.

Discount 145
article thumbnail

Enforcement of iOS 14 Changes for Facebook Advertisers Begins

Jon Loomer

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. This has been a popular option for brands, advertisers, and agencies lately. Anyone can book a session with me, but PHC – Elite members get a deep discount. Have you started seeing the impact of iOS 14 on your advertising?

article thumbnail

Metric Or Treat: How To Measure The Success Of Your Halloween-Themed Advertising Campaign

The Realtime Report

Metric Or Treat: How To Measure The Success Of Your Halloween-Themed Advertising Campaign. Take Blackpool Pleasure Beach for instance, whose Halloween advertising in 2021 was deemed ‘ likely to distress children ’. Beyond this, however, consider offering freebies and discounts if you can. Keep it simple.

Metrics 91
article thumbnail

Should You Pull Back Your Facebook Ads This Holiday Season?

Jon Loomer

We’re entering one of the biggest weeks and months of Facebook advertising for the year. The common theme here, though, is that you will be seeing ads for retail products at significant discounts. That said, you may have trouble standing out in e-comm if you are unable to offer a discount. Consider pulling back.

CPM 187
article thumbnail

Meta Adds New Lead Generation Tools on Facebook

Social Media Today

In one new process, users can claim an advertised offer in-stream and the relevant discount code will be automatically applied at check out.

Discount 166