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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Guest post by Nina Petrov.

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Enforcement of iOS 14 Changes for Facebook Advertisers Begins

Jon Loomer

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. Every week, I conduct a strategy session, webinar, and Hotline Q&A for my most exclusive members within the PHC – Elite community. This has been a popular option for brands, advertisers, and agencies lately. What are you doing?

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5 Tips for Turning Your Social Media Following Into a Paid Membership Community

Buffer Social

It felt like advertising or brand sponsorships would water down the content.   That’s just one of the reasons I fell into the world of paid membership communities as a way to build a sustainable business around a social media audience. Tiffany Yu ’s membership community is a great example of that.

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10 Social Media Marketing Tips for Restaurants

Socialized

Be specific while using advertising: The main objective of advertising is to satiate your customers’ desires! This can include the geographic location, interest profiling or special discounts. The headline of your advertisement can be: The best Italian restaurant in Dallas? Make sure to structure your ads in that way.

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Why Community-Driven Marketing is a Long-Term Investment for Growth and Sales

Pixlee

Today’s generation of tech-savvy consumers is less receptive to traditional methods of advertising and marketing. In fact, 96% of Americans believe brand advertising is done to intentionally mislead. The Human Connection in Community-Driven Brands. What is a Community-Driven Brand? The times have changed.

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Referral marketing: What it is and how to use it successfully

Sprout Social

Or, helped them get new customers in exchange for a discount or freebie. Referral marketing is a form of advertising in which businesses encourage customers to recommend their services, products or experiences to other people. And you’ve probably told a handful of other people about it, too.

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7 examples of influencer marketing campaigns

Sprout Social

According to our Pulse Survey, we found that companies are focused on the following brand-influencer partnerships: giveaways, product collaborations and influencer-led advertisements. These giveaways can range from free, exclusive products to discounted services. The survey shows 65% of marketers partner with influencers via giveaways.

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