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Social media advertising: how to run a compelling campaign

Sprout Social

If you’re still on the fence about social media advertising, we get it. That’s why we put together this primer on how social media advertising works, breaking down step-by-step what you need for a winning campaign. How does advertising on social media work? On the hunt for traffic, email sign-ups or demo downloads?

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How To Create a Strong Social Media Advocacy Program

Hootsuite

According to Nielsen’s 2021 Trust in Advertising study, a whopping 89% of respondents trust recommendations from people they know. You can even generate a link to leave a review on Google and include it in your post-purchase emails to all customers. Request a demo of Hootsuite Amplify. Book your demo now.

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2023 Guide to Franchise Social Media Marketing

Hootsuite

Book a Demo The unique challenges of franchise social media marketing Enforcing brand guidelines You want franchisees to make the most of social media marketing to grow their (and your) business, but how do you avoid a cringe-worthy faux paus, like using an outdated logo in marketing materials? It can be as simple as a Google Drive folder.

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How to put together a marketing tech stack that scales your business ASAP

Sprout Social

A marketing tech stack represents the collection of tools and software that encompass the marketing side of your business, including: Advertising tools (think: lead capture forms, social media , email automation). Customer data and analytics (think: CRM, Google Analytics). What’s the foundation of a strong martech stack?

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How to analyze customer reviews for brand insights

Sprout Social

These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground. Track emerging market trends Monitoring trending topics on social media, forums like Reddit and review sites like Google My Business (GMB) gives you insights into what’s top-of-mind for customers.

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How Much Do Facebook Ads Cost? (2022 Benchmarks)

Hootsuite

If I had a nickel for every time someone Googled “How much do Facebook ads cost?” The biggest thing you can do to lower your Facebook advertising cost is within your control: Measuring your performance and tweaking your campaigns with data-driven decisions. Bonus: Get the Facebook advertising cheat sheet for 2022. It depends.

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6 Tips to Protect Your Brand From Fake Social Media Accounts

Hootsuite

If you have an advertising contact at the relevant social platform, it may be worth getting them involved. Set up Google alerts A robust collection of Google alerts for the same terms you’re using in your social media monitoring plan can help you spot new web content that mentions terms relevant to your brand.