Twist Image

MAY 15, 2011

" In 1993 they founded their own consulting company, Peppers & Rogers Group , to help brands understand the ever-changing world of the consumer, the power of data, CRM, the customer revolution and how to make Marketing more effective. online social network. social crm. social media 101. social crm.

Social CRM 85

Social CRM Marketing Groups Groups 85

Convince & Convert

SEPTEMBER 22, 2010

link] jaybaer My assumption is that most people aren’t in there frequently enough for the regular news feed to bother them, but I don’t have data on that. link] Create e-newsletters « Social Media for Authors [.] links: Social Media Now More Popular Than Email Your Email Newsletter (Music 3.0)

Social Media 137

Social Media Strategy Social CRM Consultant 137

Laurel Papworth

MAY 23, 2010

This article on IDM – Image and Data Manager has a good wrap up: While it is estimated that SharePoint is Microsoft’s fast growing product, the likely reality is that in many instances the product is not being fully utilised. june 2010 lionel gomes da rosa sharepoint social crm. Which just sounds plain weird to me.

Sharepoint 63

Sharepoint Conference Social CRM Microsoft 63

Sprout Social

DECEMBER 8, 2016

Because of its highly visual nature, many brands view Instagram as an extension of their print or display advertising efforts. Our data report revealed that 75% of consumers have purchased a product because they saw it on social media. When responding to users on social media, context is everything. Don’t believe us?

Engagement 40

Engagement Instagram Avatar Social CRM 40

Social Media Network Marketing

MAY 31, 2010

Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Social CRM also allows a company to track - and interact with - those who are vocal in their displeasure with a given product, service or brand. Unported License.

Social Media 62

Social Media Social CRM Reputation Widget 62

Bare Feet Studios

AUGUST 31, 2011

The good news about right now is that businesses and nonprofits are at last paying attention to social media. We now have lots of data about how people behave on social networks and lots of good examples of campaigns and strategies that produce positive results. On a larger note, social media is reaching a tipping point.

Social Media 71

Social Media Foursquare Discount Social CRM 71

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Swix also plans to publish its own API so that third-parties can push and pull Swix data into other applications.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

FEBRUARY 15, 2010

Social Media is Email Without the Database Because social communication feels more authentic and timely in most cases, email marketers must fully embrace testing, personalization and optimization to boost relevancy for recipients. Because the real advantage email has over social is data. Im Jay Baer.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

MAY 4, 2010

Some organizations merely want IT to play cop: guard against threats, lock down data, etc. How does one easily put a value on better data management via MDM ? In other organizations, IT is more of a strategic partner, helping individual lines of business overcome challenges. Note that open source does not mean free, however.

Social Media 117

Social Media Strategy Consultant ROI 117

Convince & Convert

FEBRUARY 10, 2010

.&# Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. Just a thought.

Social Media 129

Social Media Marketing Social CRM Consultant 129

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. In the time that’s passed since that post, my colleagues and I have tested and refined the concept and methodology with our clients.

Social Media 142

Social Media Strategy Consultant Blogger 142

Convince & Convert

JANUARY 26, 2011

We made purchasing decisions based on traditional advertising (not known for its info-centrism), packaging, price, and word of mouth. But now, thanks to the advent of the Web, and then social media, everyone is an informed consumer. Of course not. Beware the Invitation Avalanche. Email marketing has followed a similar trajectory.

Press Release 146

Press Release Foursquare Social Media Travel 146

Convince & Convert

MAY 5, 2010

There is zero advertising on JaneNation.com, and there never will be. John & Partners , a full-service advertising and public relations firm, based in Jacksonville. Women are routinely misunderstood or ignored by advertisers despite their unprecedented purchasing power and loyalty to brands that earn their trust.

Social Media 127

Social Media Case Study Strategy Study 127

Convince & Convert

MAY 11, 2010

Or, you could survey Web site visitors, gathering data in real-time. I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function).

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

MARCH 17, 2011

There are so many possible answers the words “social media consultant&# have lost all descriptive value. Eventually, companies will look to hire consultants for specific skills like social CRM, blogger outreach, content marketing, etc. I changed my mind about Social Code. Facebook Advertising: Context is King.

Advertising 119

Advertising Facebook Case Study Consultant 119

Convince & Convert

SEPTEMBER 20, 2010

I believe it to be the most complete picture yet painted of how marketers are thinking about and deploying social media. Report is $359 if you’re a MarketingProfs member, and if you’re a data hound you can roll around in it for days). Focus on How, Not What I draw two conclusions from this data.

Social Media 150

Social Media B2B Strategy Consultant 150

agora pulse

OCTOBER 26, 2020

In addition, Agorapulse has great social listening options that help social media managers stay on top of key conversations. Social CRM. Agorapulse has a powerful social CRM , making it one of the best social media management apps for building relationships. Social CRM. Social CRM.

Social Media Management 138

Social Media Management Social Media Tools Social CRM 138

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. Sounds like it could really help businesses out in the social media realm.

Consultant 124

Consultant Metrics Social Media Social CRM 124

Convince & Convert

JULY 21, 2010

COPPA – Do minors use your website and do you mine data for marketing? . * 2257 Compliance – Does your website have UGC, how do you manage seemingly-adult content and its compliance? Keep it in compliance. Freedom of the Press/Media – Should you feel obligated to cite sources if asked for it?

Social Media 156

Social Media Policies Consultant Social CRM 156

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Great post Jay, thanks! Otherwise, you're just wasting time.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

MARCH 23, 2010

One of the data points I track closely is the number of people who visit my speaking page, where they entered the site, and if they were first-time visitors or long-time readers of the blog. Otherwise, it would be feel like an advertising content, not a blog post anymore.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

SEPTEMBER 21, 2010

But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social Media results can’t be measured False.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Keyhole.co

OCTOBER 19, 2022

Social media with almost 4.6 million people , is poised to become the most important resource for data insights that help businesses grow. That’s why using social media analytics tools has become indispensable for crushing brand competition and building an engaged social media audience. Image Source. When to use the tool.

Analytics 52

Analytics Social Media Tools Price 52

Keyhole.co

NOVEMBER 30, 2022

Social media with almost 4.6 million people , is poised to become the most important resource for data insights that help businesses grow. That’s why using social media analytics tools has become indispensable for crushing brand competition and building an engaged social media audience. Key features.

Analytics 52

Analytics Social Media Tools Price 52

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1.

Social Media 161

Social Media Statistics Strategy Research 161

Convince & Convert

SEPTEMBER 21, 2010

Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. Historical data seemed more robust as well. Historical data seemed more robust as well.

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

APRIL 13, 2010

To add to your points above, I believe today's social platforms offer brands additional opportunities to fulfill two of the core principles of Carnegie's section on “Making People Like You&# : – “Being a good listener and encouraging others to talk&# : giving customers a forum to discuss a brand and allow the brand to offer (..)

Social Media 113

Social Media Strategy Influencer Education 113

Hootsuite

SEPTEMBER 16, 2022

Benefits of social media reporting tools. Track organic and paid posts together to make the most of your best content and understand the value of your advertising investment. Use charts and graphs to get a visual picture of your social performance. Benefits of social media automation tools. Social media chatbots.

Social Media 134

Social Media Tools Marketing Analytics 134

Rebekah Radice

SEPTEMBER 28, 2015

Use Pinterest and Facebook advertising. I think Pinterest and @instagram are the underdogs of the social media world. Rich Pins are a social sales dream! Additional data is added to pins, offering higher visibility & an instant call to action. A1 the more you engage the more people you meet. Get visual!

Social Media 161

Social Media Tips How To Hashtag 161

Convince & Convert

AUGUST 26, 2010

RowFeeder – Raw and Ready That’s what I like so much about the new RowFeeder social data gathering system. Assuming you want to dive into the pool of custom graph creation and data manipulation, you’ll probably do so in Microsoft Excel. Pricing is quite reasonable for RowFeeder.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

SEPTEMBER 21, 2010

You can play with the Social Technographics Ladder data right here: 5. Develop a Social Media Strategy in 7 Steps – Jay Baer – Aug ‘09 [.] link] Social Media Without the Trial and T-error: 4 Steps | Flint Group Blog [.] link] Social Media Without the Trial and T-error « Marketing Sense [.] a strategy FIRST.

Social Media 168

Social Media Strategy Consultant Conference 168

Convince & Convert

MAY 17, 2012

All-in-one view of social media channels. Postling provides an all-in-one dashboard for social media management across multiple platforms. They also provide listening and monitoring data from across the Web, including reviews sites like TripAdvisor and Yelp. 5 for up to 5 social media accounts. Small budget. Raven Tools.

Social Media Management 164

Social Media Management Small Business Social Media Tools 164

Convince & Convert

SEPTEMBER 1, 2010

Early in my online career I did a lot of website strategy and online advertising. Decisions by Anecdote It continues to amaze me how large marketing decisions are often made with almost no data or track record, by people who should know better. Social media for me is like selling PR to a company who had only done advertising.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

DECEMBER 31, 2015

Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules. You should, too. Nimble does a bunch of things exceedingly well.

Engagement 60

Engagement Strategy Social CRM Hashtag 60

Convince & Convert

SEPTEMBER 30, 2015

Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules. You should, too. Nimble does a bunch of things exceedingly well.

Engagement 60

Engagement Social Media Social CRM Hashtag 60

Convince & Convert

JUNE 15, 2010

Add data collection fields for Twitter, Facebook, Linkedin (at a minimum). Email Behavior Have you added links to your social outposts in your emails? This is a social address book, and social CRM application at each extreme. link] Ian Greenleigh Flowtown + Salesforce = data integrity.

Social Media 155

Social Media ScoutLabs Company Consultant 155

Convince & Convert

AUGUST 31, 2010

In a face to face setting, a human digests info so rapidly and changes the style or substance based on the new data. Conversations require iteration and modifications as new information is digested. Technology isn’t quite there, but companies can allow for meaningful iterative phases.

Conversation 116

Conversation Social Media Social CRM Consultant 116