Convince & Convert

MAY 4, 2010

There is of course relentless chatter about social media ROI and success metrics. Measuring social media is viable, but not obvious. Great question. In short, collaboration and adoption need to go up and down, not just side to side. Is the same true in adoption of new technologies? How should companies evaluate success?

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

FEBRUARY 24, 2010

You of course want to be responsive to your customers in social media, but disproportionately so? Are you creating a chasm, whereby you treat your social media customers better than your non-social media customers ? If a consumer emails a company, we’ve trained them to expect a response in a day or so.

Compete 115

Compete Conference Organization Social CRM 115

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Thus, one of the first questions I recommend you ask about your social program is whether it’s true mission is to gain customers, or retain the ones you have.

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

MAY 11, 2010

After all, why would they even be coming to your Web site unless they had questions about your product or service? Social media makes it possible. The key is to create meaningful content that answers those questions, and propagate that content throughout the social Web, making a visit to your site unnecessary.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

FEBRUARY 5, 2010

Of course, it's purely subjective. The big question is about the search box- does it require that prominent a placement? shorten Social Media Consulting & Coaching to just “Consulting & Coaching&# ) and add Search to the end of the nav bar? link] Social Business Bank Option 1. No question!

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

MAY 5, 2010

There is zero advertising on JaneNation.com, and there never will be. John & Partners , a full-service advertising and public relations firm, based in Jacksonville. Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. It’s on JaneNation.

Social Media 125

Social Media Case Study Strategy Study 125

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MARCH 4, 2010

The first step in that process of course is knowing why it is that you’re blogging. One question for you though — are these categories mutually exclusive? I'd love to see a follow-up post that asked some pointed questions to help people like us focus our blogging efforts. JeffBullas.com How to measure social media.

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

AUGUST 19, 2010

This of course creates a mini viral effect, as trip participants invite their friends, family, and desk-bound colleagues to check out their tales of whitewater adventure, dining al fresco, and sparkling waterfalls. And once the system was set up and the business rules determined, the company spends almost no time managing the program.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

JULY 28, 2010

You just have to put on your customer glasses for a while and think through all the questions, confusions, and frustrations they may have at each stage. Sure, it’s clever outdoor advertising, but given that “where am I going to get coffee tomorrow?&# is a critical question on par with “does this room have bed bugs?&#

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

JUNE 2, 2010

In addition to their desire to be the hub of the Web, and create the greatest analytics-driven advertising platform imaginable, Facebook wants to enable our relationships to curate the world for us. How many businesses had to redo their in-store print advertising so people would “Like&# them instead of “Become a fan?&#

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. link] jaybaer Good question Mike. link] Amy D.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

APRIL 15, 2010

But, when the next issue is printed, unless you advertise again, the flow of new customers stops. Your potential customers have questions about your company, your products, your services, your competitors. Of course, content alone is not the answer. Of course you are dead on (how could I think differently).

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

JUNE 22, 2010

Social Media? Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. You often are buying in part because of the service and personnel of the company in question.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

SEPTEMBER 21, 2010

But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social Media results can’t be measured False.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

SEPTEMBER 20, 2010

Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process. You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

APRIL 6, 2010

Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter. Of course, this content ladder approach assumes that you do not have the exact same audience for each of your social outlets, and I believe that to be an entirely realistic assumption.

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

APRIL 1, 2010

RT @SocialMedia411: Get Your Social Media Story Straight – T'Wolves Social Media Program Unravels [link] [link] HuebnerPetersen 1) Put your money where you mouth is! I have grown increasingly critical (but not cynical) of big brands failing at social media.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

AUGUST 11, 2010

It’s a fair question, as perhaps a more obvious switch – given my occupation – would have been to NYC, Austin, or some such. Now for the important burning question on everyone's mind…how the hell is anyone going to know where to eat in Flagstaff now that the “Hottie and Fatso&# radio show has left town?

Social Media 115

Social Media Strategy Travel Team 115

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APRIL 13, 2010

Today's Topic: Advice (via/ @jaybaer [link] #assnchat [link] Paige Holden Great question. link] Paige Holden Great question. Of course, I went around collecting autographs from then greats (and ultimately Masters Green Jacket wearers) Sam Snead and Gary Player. There will never be a pitch as bad as bagel necklaces.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

SEPTEMBER 21, 2010

That is a very good question – And I don’t think I can! That is a very good question – And I don’t think I can! .-= That is a very good question – And I don’t think I can! Develop a Social Media Strategy in 7 Steps – Jay Baer – Aug ‘09 [.] in social media? Elf Name Generator =-.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 21, 2010

I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. What questions are you trying to answer? based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

SEPTEMBER 21, 2010

but question is. If one fills one’s posts with the “How&# the writer can spend less time on the “why&# which is of course far harder to pull off. If one fills one’s posts with the “How&# the writer can spend less time on the “why&# which is of course far harder to pull off.

Social Media 141

Social Media Strategy Social CRM Consultant 141

Convince & Convert

SEPTEMBER 8, 2010

I remember quite clearly being told that one of my regional clients couldn’t advertise on MySpace.com because we didn’t have a budget of at least $25,000/month. And that’s why your social media strategy must be tools-agnostic. Then, of course they scaled up. I wonder if that policy is still in effect?

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

APRIL 22, 2010

At Monday’s Social Fresh conference in St. During the session, an audience question got me fired up (no surprise, as the Social Fresh attendees were a very smart, engaged group). Social CRM The new telephone. “Social media&# will change customer service more acutely than it will change marketing.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

JUNE 11, 2010

We also have an outstanding publisher ( Wiley & Sons ), and a fortuitously patient, experienced editor ( Shannon Vargo ) guiding us through the obstacle course. I can’t miss deadlines, because Amber will kill me. Huge thanks to Scott Stratten for the connection. Scott’s book “ UnMarketing &# is out this Fall.

Upcoming 124

Upcoming Project News Social Media 124

Convince & Convert

JULY 13, 2010

(Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. Advertising shops, SEO agencies, email consultants…the list goes on. Pholden Great post but of course I knew it would be! and of course, other industries to seize the moment. It’s a big world out there.)

Social Media 138

Social Media Strategy Consultant SEO 138

Convince & Convert

AUGUST 4, 2010

But it’s not like social media created negativity, it just puts a magnifying glass to it. So stop wasting your energy getting all wound up about 140-character complaints, and direct some of your best thinking to how you can get the people who think you’re as interesting as rice cakes to care about your brand one way or the other.

Social Media 130

Social Media Strategy Comments Course 130

Convince & Convert

MARCH 18, 2010

A recent Chadwick Martin Bailey and iMOderate study was reported with a sub-head “Social friends and followers feel more inclined to purchase from the brands they are fans of.&# Suggesting otherwise is making a false promise and leading to the idea that Social Media can somehow totally replace other forms of advertising.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

SEPTEMBER 15, 2010

The key is to recognize when you’re hearing those stories and then know to stop, ask more questions and get all the details. The key is to recognize when you’re hearing those stories and then know to stop, ask more questions and get all the details. So for social media success the big question is HOW you harvest.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

FEBRUARY 9, 2010

Of course I wonder how much patience many will have, considering the effort involved in building trust? Not all of those people will be relevant in helping me answer my questions about a product. And ‘friends’ (at least of the social media variety) offer their friendship conditionally. the sushi line says it all.

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

JULY 8, 2010

Rohrs Ari–Great question. The reasons that social networks require email addresses are numerous: 1. As far as peer-to-peer, I feel social media is reigning as king and queen; email being Jack. Everyone I know — of all ages — still use it. link] Jeffrey K. Thanks for sharing this.

RSS 128

RSS Research B2B Consultant 128

Convince & Convert

AUGUST 3, 2010

Facebook, of course. I think the answer is “it depends&# but it’s a question that has a lot more merit than it did a few months ago. If your community is there, then you should be too, and the question is really rhetorical, isn’t it? Facebook, of course | @jaybaer [link] > Is the website dead?

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook, of course. I think the answer is “it depends&# but it’s a question that has a lot more merit than it did a few months ago. If your community is there, then you should be too, and the question is really rhetorical, isn’t it? Facebook, of course | @jaybaer [link] > Is the website dead?

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

JUNE 8, 2010

Answers for “peanut allergies&# finds thousands of questions on the topic, with many asking for alternatives. SunButter could credibly answer those questions, and introduce their product in a helpful way. Of course, I have an affiliate relationship with the hosting company recommended by the videos I created.

Social Media 128

Social Media Foursquare Consultant Airlines 128

Convince & Convert

MARCH 9, 2010

Sure, the StachePassions social network (for mustache aficionados, natch) is a little unusual on the surface. Of course facial hair supply. But, if you think it through, many companies could succeed by participating in this community. But, what about photographers or digital cameras?

Social Media 133

Social Media Strategy YouTube LinkedIn 133

Convince & Convert

SEPTEMBER 20, 2010

This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. Valid question and I responded with, “You don't need to use Twitter. Which do you believe?

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

JUNE 30, 2010

It's not like the “old days&# where TV/radios advertisements and marketing campaigns had to appeal to broadly defined targets markets. If you want to reach out to your customers who like to dress up in viking garb and sing showtunes on the weekends, social media has now given you that opportunity.

Social Media 128

Social Media Strategy Automotive SEO 128