The Realtime Report

NOVEMBER 16, 2020

Video Content Tips for Facebook. One of the most engaging forms of content on social media is the video clip. On average, they garner more shares, comments and views than any other type of content combined. This means that the medium is beginning to get flooded with more mediocre, to just plain bad content.

Video 172

Video Tips Content Facebook 172

Social Media Today

JUNE 19, 2020

Civil rights groups have called on advertisers to stop their Facebook ad spend in July in protest against the company's inaction over racist and divisive content.

Groups 218

Groups Groups Advertising Facebook 218

Pam Moore

OCTOBER 29, 2017

You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. So, you login to the Facebook ad manager or Facebook power editor and spend the next hour setting up your campaign. How could Facebook not approve your ad? Guidelines for lead advertising.

Policies 167

Policies Advertising Facebook Guidelines 167

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

Advertising 107

Advertising Social Media Strategy Tools 107

Jon Loomer

JULY 17, 2023

The person watching the video also needs to convert on your advertising objective within 24 hours. She continued to consume other content. If it doesn’t, it is bound to create confusion among advertisers who are trying to determine the impact of their video ads. Let’s simplify this.

Advertising 148

Advertising Engagement Class Conversation 148

Jon Loomer

MARCH 7, 2022

Facebook does a really good job of optimizing for conversions. It’s why Facebook ads are so effective for ecommerce businesses. But, Facebook ads optimization is much less kind to content creators. When I speak of content creators, I’m referring specifically to bloggers in this case.

Content 201

Content Facebook Course Campaign 201

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post? What’s a social ad?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Ignite Social Media

AUGUST 23, 2021

However, there are certain things you cannot advertise on social networks. As of August 2021, here are the lists of advertising restrictions on social networks that are in place. . Across social media networks, “standard rules” apply for prohibited ad content. Facebook and Instagram.

Social Networking 155

Social Networking Advertising List Reddit 155

Jon Loomer

JUNE 1, 2022

Did you know that you can do this with organic content ? You’re probably familiar with A/B split tests for Facebook ads. With all of that said, I want to walk through the two ways that I can create A/B split tests of organic content… Meta Business Suite. The first step will be to select a Content Type.

Organization 214

Organization Facebook Content Metrics 214

Mindjumpers

NOVEMBER 17, 2014

Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach.

Advertising 230

Advertising Facebook How To Guidelines 230

Ignite Social Media

FEBRUARY 18, 2019

In the lush landscape of social networking sites, advertisers are left asking themselves which platform will reach their target audience while generating desired business results. Despite recent issues, Facebook advertising usage remains steady among digital buyers. adults, according to Pew Research Center.

Advertising 121

Advertising Facebook CPM Committee 121

Pam Moore

JULY 1, 2016

You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. So, you login to the Facebook ad manager or Facebook power editor and spend the next hour setting up your campaign. How could Facebook not approve your ad? Guidelines for lead advertising.

Policies 167

Policies Advertising Guidelines Facebook 167

Bill Hartzer

OCTOBER 10, 2023

In a notable development for brand safety and suitability technology, Zefr has expanded its AI-Powered Brand Suitability Solution to encompass Facebook and Instagram Reels, strengthening the safeguarding of brand interests across the Meta ecosystem.

Instagram 165

Instagram Brands Collaboration Facebook 165

Sprout Social

NOVEMBER 25, 2020

In a pay-to-play game, social media advertising is a must for brands. Paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes. In this resource, you’ll find all our essential guides to paid social advertising. Instagram advertising strategy.

Advertising 142

Advertising Resources Social Media Instagram 142

Forbes Social Media

AUGUST 15, 2022

Digital health companies are funneling sensitive data that patients have shared with them to Facebook to help target advertisements, according to a new study.

Advertising 98

Advertising Company Data Facebook 98

Social Media Today

JUNE 19, 2020

Civil rights groups have called on advertisers to stop their Facebook ad spend in July in protest against the company's inaction over racist and divisive content.

Groups 148

Groups Groups Advertising Facebook 148

Ignite Social Media

MARCH 11, 2019

In this day and age, advertising on social media is practically a must if you want your target audience to see your brand message. With just under $24 billion in ad revenue in 2018, Facebook seems to be the basket that marketers have chosen to place all their eggs. LinkedIn Dynamic Ads. Pinterest Promoted Videos at Max Width.

Advertising 112

Advertising Social Media Real Estate Facebook 112

Ignite Social Media

SEPTEMBER 9, 2020

Over 1 billion people use Facebook Groups, engaging in more personal or niche communities related to their interests. As Groups continue to grow, Facebook looks to identify ways in which brands can tap into these passionate communities to further drive advocacy and business goals. How It Works. Image Source: Social Media Today.

Groups 172

Groups Groups Tools Brands 172

Jon Loomer

MAY 17, 2022

Historically, the low quality of leads has been a knock on Facebook lead ads. Gated Content. Another feature that is coming to lead ads is Gated Content. Meta says that businesses will be able to offer exclusive content for people who complete a lead form. But we’ll hold off for now. What do you think?

Content 200

Content Facebook Hosting Features 200

Pam Moore

NOVEMBER 3, 2017

When done right, Facebook advertising can be one of the best paid media options available to businesses of all sizes today. Facebook advertising is a marketing tactic every marketer is talking about it, but very few actually know how to drive real business results. You get confused when you logon to Facebook ad manager.

Advertising 165

Advertising Facebook ROI Training 165

Pam Moore

SEPTEMBER 1, 2020

SocialZoomFactor · Facebook Advertising 5 Things You Must Know Before Starting any Paid Social Media Ad. The good news is that you can tap into the power of the massive audiences on social media with paid advertising. The good news is that you can tap into the power of the massive audiences on social media with paid advertising.

Advertising 78

Advertising Facebook ROI Template 78

Social Media Today

JANUARY 18, 2019

Facebook's adding new 'brand safety' tools to give advertisers more control over where their ads appear across its Audience Network and in video content.

Advertising 167

Advertising Facebook Video Tools 167

Pam Moore

NOVEMBER 6, 2017

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Do you see that cute little Facebook “boost post” button but don't really know how to optimize it? There are definitely pros and cons to using the Facebook boosted post ads. Facebook Image Sizing Guide.

Advertising 166

Advertising How To Facebook ROI 166

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. It’s no secret that Facebook’s organic reach has taken a nosedive. But before you write off Facebook as a lost cause, think again. Of course, that doesn’t mean that Facebook ads are foolproof on their own.

Advertising 111

Advertising Strategy Facebook How To 111

Jon Loomer

OCTOBER 17, 2022

And I’m creating a ton of content for you to help with Facebook ads. These are a couple of newer breakdowns that are specific to videos that most advertisers do not know about. Here’s how to do it… @jonloomer How to customize and save your columns in Facebook Ads Manager. TikTok vs. Facebook Ads Manager.

Facebook 188

Facebook Eventful Instagram Video 188

Jon Loomer

SEPTEMBER 15, 2022

If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. I wrote about it two years ago , and it’s an option that largely escapes advertisers. I want to take a second look at custom metrics today and provide two specific examples of how I use them.

Metrics 214

Metrics Examples Facebook How To 214

agora pulse

AUGUST 23, 2018

When you implement the correct advertising campaigns on Facebook , it can become your most successful marketing channel and the core driver of growth for your business. With Facebook advertising, you can target people who have had different levels of engagement with your business both on and off the platform.

Advertising 111

Advertising Campaign Facebook Buy 111

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. That’s why we put together this primer on how social media advertising works, breaking down step-by-step what you need for a winning campaign. How does advertising on social media work? The process is often overwhelming for beginners.

Advertising 145

Advertising Campaign Social Media How To 145

Jon Loomer

DECEMBER 1, 2022

You’ve likely heard the advice, whether from a Facebook ads rep or your regular ads “guru.” ” Micro-targeting with Facebook ads is no longer viable. Should you go broad with Facebook ads targeting? Facebook will then show your ad to people within your audience who are most likely to convert.

Facebook 200

Facebook System Conversation Eventful 200

Jon Loomer

JANUARY 19, 2022

The Facebook pixel has become less dependable. However, Facebook is still able to update audiences based on activity within the Facebook and Instagram apps themselves. Facebook lead ads leverage forms that are easy to complete. They are super fast and, most importantly, they keep people on Facebook.

Facebook 206

Facebook Instagram Advertising Engagement 206

Jon Loomer

SEPTEMBER 8, 2020

The Facebook pixel allows advertisers to better track, optimize, and target. These are the three most critical aspects of advertising, leading to the success or failure of your efforts. To make the most of the pixel, you need to utilize Facebook pixel events on your website. First: The Base Facebook Pixel Code.

Eventful 201

Eventful Facebook Conversation Advertising 201

Jon Loomer

MAY 31, 2023

The vision has always been the same: Utilize an AI-powered chatbot that is trained on my website content. Trained Content To train the bot, we need to give it content. This actually helped motivate me to craft content for this bot. In the meantime, that content can also improve usability of my website.

Training 185

Training Content URL FAQ 185

Socialmedia.biz

OCTOBER 30, 2018

After the Cambridge Analytica scandal, Facebook has been on a rigorous crusade to clean up its image and show its users not only that their data is safe but that they will only be receiving relevant and original content within their News Feed from now on. Improving Content Web Wide . News Feed Algorithm .

Content 119

Content Facebook Feed Feedly 119

Jon Loomer

AUGUST 9, 2021

update are making the Facebook pixel less dependable for the purposes of tracking conversions and creating audiences for ad targeting. That’s rough for advertisers. Activity that occurs entirely within the Facebook app, for example, can still be tracked and turned into audiences used for targeting. Facebook Page.

Facebook 213

Facebook Engagement Advertising Types 213

Jon Loomer

FEBRUARY 25, 2020

About a month ago, I told you about how you can use Facebook Messenger ads to collect leads. I’m running a Facebook ad that sends people into a Messenger conversation. Within the Messenger portion, I asked the following questions: How advanced do you consider yourself as an advertiser? What is your role as an advertiser?

Survey 207

Survey Facebook Advertising Consultant 207

Jon Loomer

MAY 3, 2022

After a mere 10-month test, Meta is shutting down Facebook Podcasts ( according to Bloomberg ). I have a podcast ( The Pubcast with Jon Loomer ) and I’ve been testing Facebook Podcasts since October. Explaining Facebook Podcasts. Know that this wasn’t unique content that podcasters created for Facebook.

Facebook 204

Facebook RSS Aggregator Mobile 204

Jon Loomer

JANUARY 2, 2022

If you’re an advertiser, it’s critically important that you know and comply with Facebook’s advertising policies. Read Facebook’s ad policies. When you do this, Facebook will automatically make adjustments to things that you can and can’t do, most commonly impacting targeting.

Facebook 213

Facebook Policies Issues Reputation 213