Remove Advertising Remove Compete Remove Examples Remove Social News
article thumbnail

This Week in Social Media – 4/17/2013

Social Media Marketing

The answer to the collision of journalism and advertising is in an algorithm. The world''s most valuable audience has been identified and they''re into a wide variety of media such as Family Guy, Elle, NPR; they have income over $76K, see 24X as many ads as average consumers, and command a 100% premium to reach on social channels.

article thumbnail

11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

To have credibility, you need to have other people in your field willing and able to testify to your competence. People will expect you to back up your brand with the truth, so when you fail to perform, they immediately begin to question your competence. To get social media success you should first gain the trust of your followers.

Brands 236
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Data Mining: The Ultimate Guide to Niche Analysis

Viper Chill

After that I’m going to give two examples in different industries showing how you can use these services – and the information they generate – to your advantage. I first came across the benefits of this tool when I started advertising on Facebook. 22 Resources for Data-Mining Your Industry.

article thumbnail

How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

How does one small hotel possibly compete with these hotel franchises? Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. This article is an example of that. Is it even possible?

Hotels 245
article thumbnail

Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

Advertisers aren’t going to pay a content producer if they aren’t getting traffic to their site, and certainly other revenue streams and models will be affected in the same manner. This new world is an evolution of the Web and it cannot be undone. MBA 101: you can only compete on price or product differentiation.

article thumbnail

7 Deadly Blog Writing Sins

Techipedia: Tamar Weinberg

In fact, not only does your blog need to stand out from the average ones that are popping up every day, but you also need to compete with established blogs, with their loyal fan bases, that have been around for years. Maybe you’ve set up a blog to advertise your business. What’s a good example of this?

Blogger 250
article thumbnail

Why SEO is Easier than Social Media Marketing

Techipedia: Tamar Weinberg

Social Media: Which is Better? I think you can struggle in either SEO or social media if you haven’t built up clients and are beginning from only a few assorted examples of work you’ve done for yourself. If so, SEO should be considered primarily and social media should be an extension of that.

SEO 178