Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #1: Social Media & Ecommerce Channels as a Power Couple.

Trends 75

Trends Retail UGC Authentication 75

Social Media Strategies Summit

APRIL 22, 2019

While we may not have a crystal ball, we can already start to see what the big trends in social media will be. Here are our top 10 trends for 2019. Social Media Trends of 2019 #1. One out of every four Facebook Pages now use paid advertising as part of their social media strategy and Facebook accounts for 23% of total U.S.

Trends 142

Trends Social Media Instagram Influencer 142

Sherrilynne Starkie

DECEMBER 20, 2020

Increasingly, Canadians are enjoying the video-based platform TikTok. Canadian Media Consumption Trends. Still, overall reliance on mainstream media news channels continues to trend downward. This means posting stories and managing conversations to keep the community engaged. What’s not down?

Marketing 367

Marketing Syndication Adwords News 367

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. ” Videos (13.2%) are the third-most common type of content created.

Research 257

Research Report Social Media CPM 257

Sherrilynne Starkie

APRIL 26, 2021

This social media app allows users to shoot and post 60 second videos. There are nearly one billion video views each day on TikTok. A hashtag challenge provides a bunch of opportunities for TikTok users to participate, come with their own creativity and create videos under specific hashtags. Be On Trend.

Brands 195

Brands Hashtag UGC Aggregator 195

Hootsuite

MAY 13, 2020

Even if you aren’t, it would be a mistake to ignore influencer marketing trends. And advertisers can stand to learn a few things from them. From the rise of creators to the fall of celebrities and everything in between, these are the most important influencer trends to watch right now. important; }. Influencer” is not.

Influencer 145

Influencer Trends Marketing Guidelines 145

Keyhole.co

MARCH 4, 2024

Analysis of Netflix’s social media accounts One of the things that set Netflix apart on social media is their ability to engage with their audience and create a sense of community. One way they do this is by staying up-to-date with the latest trends and leveraging them in their content.

Analysis 98

Analysis Social Media Strategy Meme 98

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences.

Influencer 100

Influencer Instagram Brands Fashion 100

Sprout Social

MARCH 31, 2022

You’re not alone — brands are going all in on bite-sized video content right now. Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. With over 1 billion monthly active users, TikTok is booming as the hub of short-form video on social media.

Platform 122

Platform Instagram Video Meme 122

Later

JULY 3, 2020

We’re halfway through the year, which means it’s a great time to look back and what’s worked, what hasn’t worked, and which Instagram trends are driving the best results! Instagram Trends 2020 #2: Instagram Live Goes Mainstream. Instagram Trends 2020 #3: IGTV Takes Center Stage.

Trends 110

Trends Instagram Meme Badge 110

Pam Moore

DECEMBER 7, 2017

It's not good enough to just create cool visuals, be on Facebook Live video daily and tweet a few links. 2018 content marketing trends, statistics and predictions. 2018 Content Marketing Trends and Statistics You Should Know… . Other supporting media (image, video, podcast). Video + blog post). Syndication.

Template 167

Template Templates Trends Content 167

Pam Moore

JUNE 2, 2017

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Step 1: Check out the information page and video here. Build community to create a movement.

Training 167

Training Communities Social Media Real Estate 167

Sprout Social

JANUARY 23, 2024

We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Auntie Anne’s: The crown pretzel of community engagement Auntie Anne’s , the beloved brand behind your favorite soft pretzels, is knotted up in the latest Taylor Swift conspiracy. The post quickly racked up 1.2

Report 110

Report Brands Library Sentiment 110

Buffer Social

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. Recently, platforms have been dominated by short-form content centered around trending audio.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Ignite Social Media

FEBRUARY 1, 2022

In this case, we are talking specifically about social media strategies and trends for brands. Overposting TikTok-Style Videos. One mistake I continue to see is brands taking videos made specifically for TikTok and posting it on Instagram, Facebook and every other platform they have. Ericka Riker, Community Manager.

Social Media 196

Social Media UGC Trends Organization 196

Sherrilynne Starkie

DECEMBER 20, 2020

Increasingly, Canadians are enjoying the video-based platform TikTok. Canadian Media Consumption Trends. Still, overall reliance on mainstream media news channels continues to trend downward. When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true.

Marketing 195

Marketing Syndication Adwords News 195

Hootsuite

AUGUST 3, 2021

People watch more than a billion hours of video on YouTube every day. Over on TikTok, more than a billion individual videos are viewed daily. Even Instagram — the world’s most popular photo-sharing app — has announced that it’s shifting its focus to video … probably because Instagram videos get twice the engagement of Instagram photos.

Video 144

Video Remix Creative Commons HootSuite 144

Pam Moore

NOVEMBER 6, 2017

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Key differentiators for how the Facebook boosted post differentiates from other Facebook advertising options. How to maximize the use of Facebook live video, uploaded recorded video in combination with the Facebook boosted post.

Advertising 166

Advertising How To Facebook ROI 166

Social Media Strategies Summit

NOVEMBER 30, 2022

Goldfish Crackers Combines Storytelling Advertising & AR. Importantly, this isn’t just a one-and-done exercise for McDonald’s, which runs a host of programs designed to support its communities, crew, and customers. The vintage aesthetic also gels perfectly with the influencer’s steam train obsession. Image source.

Campaign 304

Campaign Brands Influencer Collaboration 304

Later

DECEMBER 11, 2020

With so much change, it can be hard to predict Instagram trends for 2021. From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. Short Form Video Content on Instagram Takes The Lead.

Trends 52

Trends Instagram Microblogging Meme 52

Later

DECEMBER 11, 2020

With so much change, it can be hard to predict Instagram trends for 2021. From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. Short Form Video Content on Instagram Takes The Lead.

Trends 52

Trends Instagram Microblogging Meme 52

Ignite Social Media

JANUARY 14, 2021

In the days of spam blockers, video doorbells, and other ways of avoiding solicitors, cold calling/emailing is majorly outdated. As social media experts, we know how to network properly to generate quality leads, and as humans, we know how unwelcome unsolicited, pushy advertisers are in personal spaces. Unsolicited DMs.

Social Media 200

Social Media Marketing Trends Communities 200

Hootsuite

JANUARY 18, 2024

Are you interested in driving traffic to your ecommerce site, building engagement , or fostering community ? It’s about being thoughtful and authentic… like this playful Bailey Nelson video that riffs on the glasses-shopping experience. Read about social listening here, or watch this video (dealer’s choice!).

Social Media 121

Social Media Tips HootSuite Marketing 121

Pixlee

AUGUST 16, 2021

The past year has dramatically accelerated the shift to a digital environment over physical stores — by as much as 500% , according to the Interactive Advertising Bureau (IAB). If you want to stay ahead of the ecommerce game, it’s crucial to jump on the latest trends and features taking our e-wallets by storm. Shoppable Video.

Trends 52

Trends UGC Authentication Instagram 52

Later

JULY 10, 2019

Summer has finally hit, and while most brands are taking a vacay, now’s the time to level-up your Instagram strategy and jump on some of the hottest Instagram trends in 2019! Never miss an Instagram trend again. Instagram Trends 2019 #2: IGTV is Going to Get Even Bigger.

Trends 85

Trends Instagram Feed Feedly 85

Pixlee

MAY 8, 2019

Building relationships with current and potential customers is a cornerstone for social media marketing in the digital age, and creating thriving communities has to be the center of your marketing strategy. But what is community-driven marketing and how can brands use it successfully? What is Community-Driven Marketing?

Communities 74

Communities Social Media UGC Marketing 74

Hootsuite

NOVEMBER 10, 2021

Follow the lead of the big brands who are already optimizing the potential of TikTok, and tap into trending topics and hashtag challenges, experiment with TikTok live streams , or play around with editing tools and trending sounds to create high-energy short-form videos that represent your business. Get to know TikTok.

How To 143

How To Hashtag Trends Analytics 143

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. For videos, ensure they look professional.

Small Business 100

Small Business Engagement Strategy Facebook 100

Pam Moore

JANUARY 17, 2018

” He also makes it clear we may see less video content. Yes, Facebook is continuing to favor live video and video overall. However, Mark's announcement was clear that you may also see LESS of video in your newsfeed. How to build a thriving community? Yes, you read that right, less. This is NOT new.

Facebook 164

Facebook Training Template Templates 164

Webbiquity SMM

JUNE 21, 2022

For example, a customer might: Discover a product while browsing videos on YouTube. Brands can use platforms like TikTok , YouTube, and Instagram to become influencers by promoting their brand story in images, text, video posts, and even live streams. An effective way to circumvent this problem is to practice proper channel management.

Influencer 288

Influencer Brands Policies Privacy 288

Keyhole.co

OCTOBER 16, 2023

With reels dominating video format, Coca-Cola keeps its content fresh and appealing, especially to younger demographics. Engaging with the audience Coca-Cola prioritizes two-way communication, actively responding to comments, messages, and feedback, fostering a sense of connection and authenticity.

Strategy 69

Strategy Social Media Loyalty UGC 69

Keyhole.co

MARCH 8, 2022

The app has had an immense impact on video and culture in today’s world. Influencer marketing, TikTok advertising, and creating organic content are three essential parts of TikTok marketing for business. Video marketing strategy. According to research, 88% of people would like to see more videos from businesses.

Engagement 119

Engagement Hashtag Influencer Trends 119

Hootsuite

MAY 24, 2022

One ad was focused on community interactions , with the goal of driving more users to our profile. Our other ad objective was video views. Our goal for these campaigns was the same: we wanted to see how leveraging our top-performing content could help us reach a wider audience and grow our community. Ad Campaign 1: Video Views.

HootSuite 97

HootSuite Campaign Metrics CPC 97

Pam Moore

DECEMBER 19, 2017

Are you ready for the Messenger bots, live video, increased competition and algorithm changes? Facebook marketing requires knowledge in marketing strategy, branding, visual marketing, video creation, content marketing, data analysis and the list goes on. Facebook Marketing in 2018 Webinar: Trends + How to Conduct a 10-Point Audit.

Facebook 166

Facebook Marketing Training Template 166

Pam Moore

JUNE 29, 2016

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Key differentiators for how the Facebook boosted post differentiates from other Facebook advertising options. How to maximize the use of Facebook live video, uploaded recorded video in combination with the Facebook boosted post.

Advertising 113

Advertising Facebook ROI Analysis 113

Ignite Social Media

MAY 6, 2021

While this is something we don’t see changing any time soon, we’ve all likely noticed a new trend happening inside LinkedIn. Have you noticed this trend happening on your feed? Video Profiles. The real question is, how successful will users be when creating this kind of pitch video?

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Sprout Social

NOVEMBER 4, 2016

Eighty-four percent of consumers rank recommendations from friends and family to be their top source of trustworthy advertising. Building up a loyal community is an important aspect of any marketing strategy. On Instagram you have an unique opportunity to create a community that can extend beyond your brick-and-mortar store.

Communities 97

Communities Instagram Analytics Exercises 97