The Realtime Report

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How to Get Started in Media Planning and Buying

The Realtime Report

How to Get Started in Media Planning and Buying. A couple of these positions in the advertising and marketing realms are the media planner and the media buyer. We’re here to get you started in media planning and buying so you can ride the ever-growing wave up and up. Keep Researching. The simple days are gone.

Buy 93
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Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority

The Realtime Report

A lack of diversity in clinical research can have serious repercussions. Multicultural marketing involves segmenting an audience based on race, culture, or ethnicity and media planning and buying for that segment. Children with Puerto Rican or African American backgrounds are less responsive to the drug, which is used in inhalers.

Retail 178
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Social Media News Ticker: Twitter Ad Retargeting, Google ‘+Post Ads,’ Apple Buys Topsy

The Realtime Report

Twitter announces “Tailored Audiences” for ad retargeting – Twitter has officially launched its ad-retargeting product globally; businesses advertising on Twitter can target users who have visited their website (TechCrunch). and… Apple?! and… Apple?!

Apple 149
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The Future of Digital Marketing: Top Tips for a Successful Strategy

The Realtime Report

Did you know that the first online advertisement debuted in October of 1994 ? The ad was simply a banner ad for AT&T, but it would lead to the development of one of the most effective methods of advertising. Anyone can buy ad space so now it’s more about buying the best ad space based on website viewership.

Strategy 204
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How Content Writing Can Improve Your Business

The Realtime Report

How Content Writing Can Improve Your Business People are shifting from traditional means of advertising and adapting to digital media, therefore, web content has become more important than ever. Crafting research-driven content is crucial and also helps your content rank high.

Content 91
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1/3 of Moviegoers Purchase Tickets Via Mobile Phone

The Realtime Report

A recent report from the Interactive Advertising Bureau (IAB) and InMobi examines how much people rely on smartphones for moviegoing information. Here are some of the highlights: 1/3 of moviegoers buy tickets on mobile phones. 87% of moviegoers researched a movie on smartphones after seeing an ad for that movie in another medium.

Mobile 164
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Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up

The Realtime Report

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Maybe you remember when media research was just about capturing TV viewership and print readership? This media fragmentation has also affected business buying behavior. Shifting the B2B Media Research Model.

Strategy 178