Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Reputation 131

Reputation Tools Brands How To 131

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? What is review analysis?

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Review Brands How To Analysis 128

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. For many brands, organic reach is declining. Hey, totally fair question.

Advertising 145

Advertising Campaign Social Media How To 145

Oktopost

MARCH 10, 2022

Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). How to Measure ROI in Social Media. How to Calculate Social Media (Formula). I don’t mean how many clicks and likes and shares did whichever post get. Brand awareness/brand sentiment.

ROI 174

ROI B2B Social Media Brands 174

Jon Loomer

DECEMBER 13, 2021

The clients you work with can set you up for Facebook advertising success. There are many factors that you can’t control that will immediately make your life as a Facebook advertiser easier or harder. BRAND REPUTATION: Is it a new business or an established one? How often are they updated? That may seem insane.

Advertising 198

Advertising Facebook API Reputation 198

Sprout Social

JULY 15, 2020

And in our previous post on TikTok basics , we explored some of the reasons for the app’s popularity as well as how brands can market on the platform. Besides those marketing tactics, you could also invest in paid advertising on TikTok to further boost your brand’s impact on the app’s audience. Types of TikTok ads.

Advertising 140

Advertising How To Campaign Hashtag 140

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

Advertising 107

Advertising Social Media Strategy Tools 107

Pam Moore

NOVEMBER 6, 2017

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Do you see that cute little Facebook “boost post” button but don't really know how to optimize it? Key differentiators for how the Facebook boosted post differentiates from other Facebook advertising options.

Advertising 166

Advertising How To Facebook ROI 166

Jon Loomer

OCTOBER 19, 2022

How Much Will One Action Cost? If you’ve never advertised before, this could be more difficult. But, instead of thinking about what something will cost, think about what it needs to cost for your advertising to remain profitable. The post How to Determine Your Facebook Ads Budget appeared first on Jon Loomer Digital.

Facebook 207

Facebook How To Cost Advertising 207

Pam Moore

OCTOBER 29, 2017

You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. You submit the ad for approval to Facebook and are dreaming about the increased brand awareness, new leads and even sales this new campaign is going to generate for you and your business. .” Data use restriction.

Policies 167

Policies Advertising Facebook Guidelines 167

Hootsuite

JUNE 8, 2020

Now that you’ve had a highlights reel on why advertising on Snapchat is worth your time and effort, this piece will clearly lay out how to create ads that will engage the platform’s unique audience. Before you start on your advertising journey, you should know the different paths you can take. Those are lenses! Product ads).

Advertising 145

Advertising CPI How To Metrics 145

Social Media Strategies Summit

FEBRUARY 1, 2024

And even if you manage to figure that out, you’re still fighting for attention with other brands in your niche. Read on to learn how to run an effective social media competitive analysis. Even if you don’t currently advertise with Google, the Keyword Planner is free, making it one of our favorite competitive analysis tools.

Analysis 184

Analysis Social Media How To Hashtag 184

Hootsuite

MAY 27, 2020

With hundreds of millions of Tweets sent each day — and an ever-changing Twitter algorithm — it can be easy for your brand’s posts and Twitter marketing to get lost in the noise. Twitter advertising is an opportunity for your brand to promote its products and reach new users who might be interested in what your brand offers.

Advertising 145

Advertising Twitter How To HootSuite 145

Likeable

OCTOBER 25, 2021

And what’s more, podcast listeners are more likely to follow companies and brands on social media than their counterparts. So, if you host a podcast or are thinking about starting one, here’s how to use social media to advertise your podcast, grow your audience, and maximize engagement. Choose your platforms.

Advertising 89

Advertising Social Media How To Patterns 89

The Realtime Report

OCTOBER 14, 2022

Metric Or Treat: How To Measure The Success Of Your Halloween-Themed Advertising Campaign. Then suddenly it’s October, and regardless of whether you partake in the holiday yourself, it’s a golden opportunity for your brand or business. But for many of us, Halloween is sacred. Keep it simple.

Metrics 91

Metrics Advertising Campaign Discount 91

Sprout Social

APRIL 16, 2024

Social listening has always been a powerful tool for brands that know how to wield it effectively. Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. There’s no one way to do it—you just need to know how to ask the right questions.

How To 99

How To Sentiment Template Templates 99

Social Media Strategies Summit

FEBRUARY 4, 2021

Today, the focus will be on Linkedin and how it can help B2B brands. The next step is knowing how to direct your efforts on this platform. How can you use Linkedin for your brand the right way? Add a profile photo to make your brand credible. The LinkedIn strategies for B2B brands. and 5:45 p.m.

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B2B LinkedIn Strategy Brands 130

Hootsuite

APRIL 13, 2020

With access to parent company Facebook’s extensive targeting options and tools, Instagram advertising is an effective strategy that’s easy to implement. In this post, we’ll walk you through everything you need to know about how to advertise on Instagram, including an option to create your first ad with just a couple of taps.

Instagram 145

Instagram Advertising How To HootSuite 145

Hootsuite

OCTOBER 26, 2023

One of the most exciting things about creating content for social media (aside from, you know, connecting with your audience, creating a community, building your brand, and all that good stuff)? How to use Instagram Reels to make money as a business There tend to be more in-platform monetization options for creators to earn money.

Instagram 88

Instagram Brands How To HootSuite 88

Sprout Social

NOVEMBER 25, 2020

In a pay-to-play game, social media advertising is a must for brands. Paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes. Social is now all about how you target your audience, build customer journeys and get people to your site to make a purchase.

Advertising 142

Advertising Resources Social Media Instagram 142

Jon Loomer

MARCH 17, 2017

If you are a consultant, work for an agency or ever need to advertise for others — or are a company working with someone who manages your Facebook ads — you may run into the need for sharing a Facebook advertising audience or pixel. Because I know how some advertisers are. Let’s do that!

Advertising 167

Advertising Facebook How To Consultant 167

Sprout Social

JANUARY 24, 2024

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Several had never been on a brand trip before.

Influencer 103

Influencer Brands Collaboration Authentication 103

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Mindjumpers

NOVEMBER 17, 2014

Earlier this year a study revealed that the organic reach for brands declined to 2-6%. So right now producing engaging content is more relevant than ever, and considering content amplification is something brands need to take into consideration. How to structure glocal communication on Social Media.

Advertising 230

Advertising Facebook How To Guidelines 230

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. In this Facebook advertising guide, we’ll break down the best practices of running ads on Facebook and what you need to know to get started. It’s no secret that Facebook’s organic reach has taken a nosedive.

Advertising 111

Advertising Strategy Facebook How To 111

Jon Loomer

MAY 12, 2021

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. This has been a popular option for brands, advertisers, and agencies lately. Have you started seeing the impact of iOS 14 on your advertising? Now that Apple has launched iOS 14.5 So, what’s happening now?

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Advertising Facebook Aggregator Eventful 217

Hootsuite

SEPTEMBER 9, 2020

Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. In this guide, we explain how to use the various types of social media ads to achieve real business results while maximizing your spend. Advertising on social is a hyper-direct way to reach the audience you want. New friends!

Advertising 145

Advertising Social Media HootSuite How To 145

Ignite Social Media

SEPTEMBER 9, 2020

As Groups continue to grow, Facebook looks to identify ways in which brands can tap into these passionate communities to further drive advocacy and business goals. The platform’s most recent update to these efforts comes in the form of a possible extension to its Branded Content tool , which originally launched in 2017. How It Works.

Groups 172

Groups Groups Tools Brands 172

Social Media Strategies Summit

JULY 16, 2022

Want to start advertising on TikTok? For many brands, TikTok is no longer the hot new thing in social media; it’s become a staple of their marketing strategies. 74% of users say TikTok has inspired them to learn more about a product or brand. Pangle: Choose this option to advertise on the video ad platform Pangle.

How To 200

How To Template Templates Metrics 200

agora pulse

NOVEMBER 5, 2020

Partnering with social media influencers can help you grow your brand and build a community of engaged fans. And how can you transform those initial connections into real relationships? Unlike branded posts and advertisements, influencers produce content that delivers their sponsors’ messages in a less invasive way.

Influencer 142

Influencer Instagram Brands How To 142

Social Media Strategies Summit

NOVEMBER 30, 2020

And this is the potential that ecommerce brands are capitalizing on. Plenty of small brands were built for Instagram, or rather, it was Instagram that helped build them in the first place. Ecommerce brands need to make the most of this opportunity. It allows brands to showcase their products on posts and Stories.

Products 163

Products Instagram Brands How To 163

agora pulse

MARCH 1, 2021

Then check out these different ways of how to monetize your YouTube channel. Content must meet YouTube’s advertiser-friendly content guidelines. Brand connect. Here’s a bit more info on each method to help you understand how to monetize your YouTube channel. Bonus Material: Free SMART Goals Ebook. Monetization method.

YouTube 208

YouTube How To Guidelines Adsense 208

Pam Moore

NOVEMBER 3, 2017

When done right, Facebook advertising can be one of the best paid media options available to businesses of all sizes today. Facebook advertising is a marketing tactic every marketer is talking about it, but very few actually know how to drive real business results. Facebook advertising requires both art and science.

Advertising 165

Advertising Facebook ROI Training 165

Pixlee

JANUARY 23, 2020

This wide reach makes it one of the main platforms most brands are looking to advertise with. How Should a Brand Advertise on TikTok? Advertisement is relatively new on TikTok. From creating your own account to paying for take-over ads, here’s the latest on TikTok advertising strategies: Know the Platform.

Advertising 55

Advertising How To Hashtag Influencer 55

Ignite Social Media

JANUARY 22, 2020

A home goods store may post a photo of a pup lying happily on their sofa, while a fashion retailer can advertise their line of active wear on a model running alongside her furry friend. Of course, if you’re a food brand, go crazy with creating mouthwatering videos, appetizing close-ups, and fun recipes for your followers.

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Types Delicious UGC Bazaarvoice 177

Sprout Social

OCTOBER 14, 2020

You don’t have to look hard to find an up-and-coming brand ambassador program on social media. With the growing popularity of unfiltered content and “everyday” influencers, brands are looking to build relationships with satisfied customers who can advertise for them. What is a brand ambassador program, anyway?

Brands 144

Brands How To Hashtag Applications 144

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

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Sentiment Analysis Brands How To 52