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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Guest post by Nina Petrov.

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. ” Videos (13.2%) are the third-most common type of content created.

Research 257
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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

For instance, if your team recently initiated an advertising campaign on Instagram, it’s essential to examine how many users clicked through to your website from this specific campaign. Content: Identifies the specific content piece that was clicked on, such as a recruitment video. Another bonus?

Forums 62
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How & Why You Should Start Social Media Recruitment For Your Business

Keyhole.co

It can be videos, images or simple text describing an open position. Use striking visuals and memorable captions Jobs that will be posted on social media should be enticing and include an image or video that clearly shows who you are looking for. Try paid advertising Paid advertising on social media has one of the biggest advantages.

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Social Spotlight: Four brands that shine through dark times

Sprout Social

As many brands pause more traditional advertising, close retail locations and scramble to put new infrastructure in place to support working from home, supporting customers and audiences falls more and more in the digital space. View this post on Instagram. The adventure continues! Tito’s Vodka.

Brands 96
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7 Must-Have Keyword Monitoring Tools For Every Marketing Strategy

Keyhole.co

Keyword monitoring is when you keep track of certain brand-relevant or high-search volume keywords to see what people are searching for. Let’s say you have a company that sells video games. You can leverage keyword monitoring to see what games people are searching for the most.

Tools 52
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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

Is the content earning the most engagement aligned with your brand’s message? Are the content types you invest heavily in, such as videos, outperforming other content types that require less production and resources? For example, examining historical engagement data may reveal video content performs best on LinkedIn.