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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Guest post by Nina Petrov.

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. The average social media manager in the U.S. earns $78,475 per year.

Research 257
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Twitter for Business: Is It Time?

Webbiquity SMM

Most providers of brand monitoring tools don’t even bother monitoring their own brand mentions on Twitter. Twitter could be a lucrative advertising channel for reaching these people, if it could attract and hold them. And it’s not just enterprise accounts. An Idea: Twitter for Business. Could it happen?

Twitter 228
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Share of Voice: The ultimate social media performance measure

Keyhole.co

SOV was originally used in traditional media to track a brand’s visibility in print, radio, and TV ads compared to their competitors, but it has since grown into the digital space. All of these brand awareness metrics can be easily tracked with Keyhole’s brand monitoring tools. Why is share of voice important?

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7 Must-Have Keyword Monitoring Tools For Every Marketing Strategy

Keyhole.co

Brand monitoring Keep track of what people say about your brand online, and try using those keywords to improve your image with brand monitoring. PPC advertising If you use paid advertising to promote your website or product, keyword monitoring will save you bucks.

Tools 52
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Social Spotlight: Four brands that shine through dark times

Sprout Social

As many brands pause more traditional advertising, close retail locations and scramble to put new infrastructure in place to support working from home, supporting customers and audiences falls more and more in the digital space. We’re all in this together, and the opportunity has never been more ripe to try something new. Tito’s Vodka.

Brands 94
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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment. Pro: Hootsuite has a robust set of end-to-end features for pretty much anything you would ever want to do on social media, from publishing, to advertising, to tracking.

Tools 84