Jon Loomer

FEBRUARY 1, 2022

Facebook advertisers have been vocal about the negative impact of iOS 14+ during the past year. It may actually be an indirect cause that impacts all advertisers, not just those with a high volume of iOS users. It may actually be an indirect cause that impacts all advertisers, not just those with a high volume of iOS users.

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Facebook Aggregator Eventful URL 205

Jon Loomer

APRIL 18, 2022

According to a recent North Carolina State University study , Facebook doesn’t account for context when assigning a user an interest that is used for ad targeting. The Facebook algorithm, based on the mention, would infer an interest in green cheese. In the first study, the researchers created 14 new Facebook user accounts.

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Study Facebook Advertising Research 203

Jon Loomer

MAY 10, 2022

Facebook has added metrics that may prove helpful. Instant Experience Outbound Clicks: “The number of clicks on links in an Instant Experience that take people off Facebook-owned properties.” I wrote about the need for more targeting options due to iOS 14+ changes in another blog post. This metric is in development).

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Metrics Facebook Advertising Report 193

Jon Loomer

OCTOBER 17, 2022

And I’m creating a ton of content for you to help with Facebook ads. Why I’m there and what my plans are could be an entire blog post in itself. These are a couple of newer breakdowns that are specific to videos that most advertisers do not know about. Run Ads to Promote Facebook and Instagram Reels.

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Facebook Eventful Instagram Video 188

Convince & Convert

APRIL 13, 2017

With new platform updates being rolled out seemingly everyday, a common question among online marketers is, “So what’s the one thing that’s totally crushing it on Facebook ads right now?” advertisers: Some of these features may not have launched in your area yet, but hopefully will soon. Here’s an important note for non-U.S.

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Advertising Features Facebook CPA 129

Pam Moore

SEPTEMBER 1, 2020

SocialZoomFactor · Facebook Advertising 5 Things You Must Know Before Starting any Paid Social Media Ad. The good news is that you can tap into the power of the massive audiences on social media with paid advertising. The good news is that you can tap into the power of the massive audiences on social media with paid advertising.

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Advertising Facebook ROI Template 78

Mindjumpers

SEPTEMBER 14, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Glympse: Location Service As a Utility The (R)evolution of Social Media Bloggers » How Users Engage With Advertising on Facebook Posted by Anne Herngaard Sep 14th, 2010 Tweet A recent study shows that advertising on the Facebook platform works.

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Advertising Engagement Facebook Study 238

Jon Loomer

SEPTEMBER 8, 2020

The Facebook pixel allows advertisers to better track, optimize, and target. These are the three most critical aspects of advertising, leading to the success or failure of your efforts. To make the most of the pixel, you need to utilize Facebook pixel events on your website. First: The Base Facebook Pixel Code.

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Eventful Facebook Conversation Advertising 201

agora pulse

AUGUST 23, 2018

When you implement the correct advertising campaigns on Facebook , it can become your most successful marketing channel and the core driver of growth for your business. With Facebook advertising, you can target people who have had different levels of engagement with your business both on and off the platform.

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Advertising Campaign Facebook Buy 111

Ignite Social Media

JULY 27, 2020

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. There’s the Facebook Pixel, Pinterest Tag, and Snap Pixel, to name a few. For instance, blog pages (upper funnel) versus contact us pages (lower funnel).

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LinkedIn Advertising URL Campaign 177

Jon Loomer

FEBRUARY 15, 2022

You may want to target your most valuable website visitors with Facebook ads. Facebook isn’t perfectly clear on this point, but it would be consistent. Other events advertisers are most likely to use would be the Purchase or CompleteRegistration events. When you do, this is the type of targeting that you should use.

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Eventful API Facebook Aggregator 199

Jon Loomer

APRIL 19, 2023

One of the most common questions I get is related to scaling Facebook ads: Once you get good results, how do you increase your budget while continuing to get those good results? If it were easy, I wouldn’t need to write this blog post. I know a lot of advertisers create duplicate campaigns instead.

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Strategy Facebook Cost Campaign 178

Harp Interactive

MAY 15, 2018

If you’re like most of us, while scrolling through your Facebook newsfeed, you’ve seen ads for the very same products or services you had recently been viewing online. Ready to add Facebook remarketing as part of your advertising strategy?

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Campaign Facebook Advertising Strategy 225

Jon Loomer

OCTOBER 13, 2021

Facebook’s ads optimization systems are powerful. This doesn’t mean that Facebook ads optimization is bad. In this post, let’s talk about how Facebook ads optimization works, the scenarios that could create problems, and the ways you can mitigate them. How Facebook Ads Optimization Works. Guess what?

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Facebook Eventful Campaign Conversation 204

Jon Loomer

FEBRUARY 14, 2024

The past several years of Facebook (and then Meta) advertising has been a whirlwind. A 70-page PDF called The Facebook Ads Experiment: 12 Tips to Crazy Engagement from 2016 underscores just how much has changed. But I don’t recognize much of the Facebook ads landscape that I wrote about eight years ago. Ads Manager?

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Advertising Metrics Cost Sentiment 176

Webbiquity SMM

DECEMBER 22, 2015

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences. Image credit: Revinate. Carousel ads.

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Advertising Features Facebook URL 100

Jon Loomer

MAY 19, 2016

As discussed a few weeks ago , I’ve realized that while my content is intended for advanced Facebook advertisers, many of those who read these pages or receive my emails are actually beginner or intermediate advertisers. I wanted to create something for those groups without impacting my blog content.

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Advertising Facebook Training News 120

ProBlogger

FEBRUARY 16, 2022

The post How to Use Advertising to Promote Your Blog appeared first on ProBlogger. Have you ever considered advertising your blog? Today I want to explore this idea as part of my series of posts on how I’d promote my blog if I was starting from scratch. Photo by Pawel Czerwinski on Unsplash.

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Advertising How To Adsense Adwords 39

Jon Loomer

MARCH 16, 2022

Maybe you’re running a campaign for blog traffic. When you measure success, do you also track surprise Facebook ads conversions? If you don’t save columns and then set a column configuration as the default, Facebook will apply the Performance configuration as the default. Maybe you’re promoting free opt-ins.

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Conversation Facebook Metrics Eventful 198

Buffer Social

JANUARY 30, 2018

If you want to be successful on Facebook in 2018, you’ll need more than just incredible content. In fact, Facebook marketing success is as much about distribution as it is content. Especially as organic reach in Facebook’s News Feed continues to decline for many Pages. Think about who you’re targeting.

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Advertising Tips Facebook Campaign 111

Jon Loomer

APRIL 14, 2015

Facebook is always adding to the multitude of ways that advertisers can reach their ideal audience. Thanks to the latest rollout to both Power Editor and the ad create tool, advertisers have several new ways to target based on geography. Facebook knows where you live and they know your current location.

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Advertising Facebook Travel Discount 114

Keyhole.co

JANUARY 20, 2024

The answer is Facebook marketing. Anyone can market on Facebook–big brands, small businesses, and individuals alike. Facebook marketing is a cost-effective way for a small business to reach a big audience on a minimal budget. In fact, surveys show that the majority of Facebook users follow at least six brands.

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Small Business Engagement Strategy Facebook 100

Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. From its slowing growth to its constant algorithmic changes , the environment on Facebook gets more challenging every day. But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence.

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Brands Facebook Influencer Campaign 130

Jon Loomer

OCTOBER 14, 2021

Facebook advertisers need every method available to properly and thoroughly track the impact of their campaigns. Let’s assume we added these parameters to the URL of a Facebook ad. Those parameters will tell me the following: Source was Facebook. One tool available is URL parameters. Ad Set ID: {{adset.id}}.

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URL Facebook How To Analytics 210

Ignite Social Media

MAY 22, 2017

Snapchat can’t catch a break and Facebook cops to another measuring mishap. Here’s a recent blog post we wrote on the topic that full of valuable info on how to be sure you’re doing it right. Facebook Flubs Measurement (Again). This time Facebook admitted to mischarging for clicks on link-based video carousel ads.

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Advertising Facebook Analytics Survey 103

Jon Loomer

OCTOBER 7, 2020

When running Facebook ads, advertisers have multiple steps of the funnel to attack. Facebook custom audiences based on a customer list remain a staple for successful advertising strategies. Facebook Ads and Your Customer List. You have been building an email list away from Facebook. Targeting and excluding.

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List How To Facebook Advertising 198

Buzz Marketing for Technology

MARCH 30, 2010

Translation – it provides a rich target for your marketing, you may even put a name or a face to it as one of his blog post detailed called How Well do you Know your Buyer Personas ? How … Facebook! And I stumbled upon this concept while working on a Facebook Ad campaign. Share this on Facebook. Tweet This!

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Advertising Crowdsourcing Facebook Case Study 205

Forbes Social Media

AUGUST 28, 2019

Facebook is demanding more information about organizations seeking to run political advertisements from mid-September until the 2020 US Presidential election, the company confirmed in a blog post Wednesday.

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Advertising Facebook Organization Company 77

Jon Loomer

OCTOBER 29, 2021

One of my favorite things to do is run Facebook (or Meta, whatever) ads experiments. Just like my initial experiment in 2015 (linked earlier), Facebook ads don’t have to suck. After creating that lesson, I got nervous that Facebook would stop serving lessons too quickly, so I expanded the net to 180 days going forward.

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Facebook Aggregator Upcoming Engagement 209

Jon Loomer

JUNE 9, 2020

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. I’ll go through even more detail in my upcoming Facebook Pixel Masterclass (the first lesson is free). ” 2.

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Eventful Facebook Upcoming Conversation 212

Social Media Strategies Summit

MAY 25, 2021

Facebook can be a helpful resource in that mission. Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Facebook has developed many tools, resources, and best practices to help you better reach and connect with your followers. Image Source: Facebook GPA.

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Communities Engagement Facebook Authentication 233

Jon Loomer

MARCH 10, 2019

Facebook Ads Manager changes constantly. ” Luckily, Facebook has recently made available some features to help with these types of questions, keeping advertisers aware of changes. ” Luckily, Facebook has recently made available some features to help with these types of questions, keeping advertisers aware of changes.

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Facebook How To Advertising Notification 167

Jon Loomer

DECEMBER 3, 2019

The typical advertiser has one primary set of goals with their Facebook ads: Generate the most conversions at the lowest cost. I’m talking about spending money to send people to a high quality, no-strings-attached, helpful blog post. This has always been the cornerstone of my Facebook ads strategy.

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Facebook Training Cost Buy 174

Jon Loomer

OCTOBER 10, 2022

If you’ve been creating videos for Facebook and Instagram Reels, you can increase your reach with ads. Reels are short-form videos (up to 60 seconds on Facebook and 90 seconds on Instagram) that are typically recorded from a phone. Finally, you have to check at least Facebook Feed. This is their answer to TikTok.

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Instagram Facebook CPM Feed 199

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. ” Videos (13.2%) are the third-most common type of content created.

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Research Report Social Media CPM 257

ProBlogger

FEBRUARY 16, 2022

The post How to Use Advertising to Promote Your Blog appeared first on ProBlogger. Have you ever considered advertising your blog? Today I want to explore this idea as part of my series of posts on how I’d promote my blog if I was starting from scratch. Photo by Pawel Czerwinski on Unsplash.

Advertising 26

Advertising How To Adsense Adwords 26

Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1. They feel that the number is either inflated or underreported.

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Conversation Facebook URL Report 194