Advertising B2B Reputation ROI 
Oktopost
JANUARY 13, 2020
Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. This presents B2B marketers with a new playground. 60% of advertisers on Quora are B2B.
Oktopost
JANUARY 12, 2021
B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. CX has become an intrinsic part of the B2B marketing funnel.
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Oktopost
MARCH 15, 2021
B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. Social Advertising and Video. Year after year, social advertising keeps growing.
Webbiquity SMM
MAY 10, 2011
The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. Publishing has historically relied on advertising, or sponsorships, to pay for content production. All of the old measurements are moot.&#.
Sprout Social
JANUARY 26, 2023
Referral marketing is a form of advertising in which businesses encourage customers to recommend their services, products or experiences to other people. Remember, every customer you bring in costs your business money, whether from advertising, discounts or other marketing techniques. How will you measure success and track ROI?
Buzz Marketing for Technology
SEPTEMBER 22, 2010
There is a customer service lesson in here for all B2C and B2B Marketers – this is the type of support customers are expecting today on the social web. I think a lot of B2C and B2B Marketers are listening but they tend to think that actual customer support is someone else’s job when in reality Marketers need to own customer support!
Social Media Strategies Summit
FEBRUARY 18, 2021
If you ignore such messages, it will only be bad for your reputation. Social media advertising has evolved to a level where it can show the most relevant ads to each user. Use these trends to stay ahead of the competition and boost your social media ROI. – How to Create An Effective B2B Social Media Strategy.
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