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The Persistence Of Brands

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People want quality, and they no longer feel the need (at the same time) to be advertising for some business by flaunting their corporate animal in the upper quadrant of their polo shirt. Brands are also a lot bigger than the fashion labels. The other week, I was complaining about my new Apple MacBook Pro. advertising.

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The Feud Over Apple Privacy Label – Tech-Giants Don’t Like It

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Recently Apple did something really out of the box and something that we all wanted as users – Apple made Transparency mandatory. Apple did it in a somewhat exciting fashionApple Privacy Labels. Also Read: Can Open Source be Helpful to Extend Apple’s Home Automation to More Devices? Apple vs Facebook: 2.

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What TV Is And What Will Never Be

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You can plug in all of the Apple TV units that you want, and bump up the number of Netflix subscriptions too. Where every screen knows Tom Cruise and is cramming his every walking movement with a call to action that makes us all perk up and realize that advertising at scale probably won''t be all that effective. tv advertising.

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Are Brands Ready For The Instagram Economy?

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That there is currently no dramatic sign of advertising or marketing on this platform (making it difficult for brands to figure out an angle). Connie Wang runs a fashion site called, Refinery29 , and had this to say in the article about Instagram''s business potential: "It''s so much more personal.

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The Interoperability Of Things (And Brands)

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Both video platforms were easy to buy, install, use and integrate with your daily life. Apple didn't need to invent to the MP3 player, but the iPod was (without question) easy to buy, install, use and integrate with your daily life. Think about the luxury goods or culture-based fashion brands. By comparison, Apple sold 3.3

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Six Links Worthy Of Your Attention #112

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How Apple and Amazon Security Flaws Led to My Epic Hacking - Wired. This is just a nice old fashioned blog post from my pal, Arjun Basu , about a bunch of stuff he was thinking about during and after an unconnected holiday. Before Green Eggs: See The Advertising Work Of Dr. Seuss - Fast Company. It's a fun read."

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Home Is Where Your Customers Are

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It also, has little to do with Pinterest 's recently announced advancements in monetization (more on that here: AdWeek - Pinterest Opens Up to Brands With New Ways to Plan Posts and Buy Ads ). That "somewhere" is the data, targeting and advertising capabilities. Be diligent with updating the content in a dynamic fashion. .