Razor Social

MAY 18, 2017

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. In this article I am going to walk you through the most important GA admin settings, I’ll explain what they are and how and when you should use them to get the most return on your marketing efforts.

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Analytics Google URL Adwords 110

Jon Loomer

NOVEMBER 3, 2019

Track in Google Analytics. I’m going to assume that you use Google Analytics. Within Google Analytics, click “All Campaigns” under the Acquisition section. I compared other visits via mobile and referred by Facebook, which averaged over a minute. You can view your results by Campaign, Source, or Medium.

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URL Facebook How To Sample 150

Later

APRIL 24, 2020

Facebook analytics is an incredibly effective resource for leveling-up your social media strategy and running successful marketing campaigns. Table of Contents: Facebook Analytics: What They Are and How to Access Them. Facebook Analytics: What They Are and How to Access Them. But how is information useful?

Analytics 72

Analytics Facebook Overview Metrics 72

Hootsuite

MAY 2, 2023

Let’s go over how to set up and optimize your real estate Facebook page to increase your organic reach and keep your pipeline full of potential clients. How to set up a realtor Facebook page Ready to build brand awareness and generate leads for your real estate business ? Connect to WhatsApp If you’re one of the 1.2

Real Estate 102

Real Estate Facebook HootSuite How To 102

Sprout Social

APRIL 25, 2023

By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app. Keep reading for an overview of how to use Facebook’s audience insights tool and actionable steps you can take to maximize your paid and organic strategy.

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Facebook How To Aggregator Metrics 111

Hootsuite

AUGUST 8, 2022

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. It’s a free mobile service that offers text messaging, voice and video calls, group chats and more. There are plenty of ways to advertise your brand on KakaoTalk, and they’re all worth your time.

Mobile 83

Mobile FAQ HootSuite Retail 83

Oktopost

FEBRUARY 9, 2021

Specifically, marketers can improve their lead gen, content marketing, and paid advertising on the platform. Clearly, LinkedIn has a lot going for it — the question is, how do you get in on it? While you could use many tips and tricks to boost your engagement on LinkedIn, one of the more underrated is learning how to use hashtags.

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Hashtag LinkedIn How To B2B 118

Sprout Social

APRIL 12, 2022

Advertising. These dimensions vary between desktop and mobile views so be sure to check that both views look appropriate. These metrics provide information for calculating your Facebook advertising cost and ROI. You can compare these to your industry benchmarks and see how you match up. Content and audience.

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Facebook How To Metrics Hashtag 118

Keyhole.co

AUGUST 27, 2020

Jump Links: Benefits of Creating a Facebook Business Page How to Create a Facebook Business Page in 5 Steps 1. Access Hyper-Targeted Advertising Options. Facebook analytics allows you to gather insights on your audience demographics as well as calculate which types of posts resonate best with those who like your page.

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Facebook How To Mobile Analytics 103

agora pulse

AUGUST 12, 2020

Need to learn how to use Pinterest for business? But if you want to get the most out of Pinterest , you should know how people use it and how your brand can take advantage of its many features. Spans the entire width of Pinterest’s mobile feed so brands can stand out. Brands Can Amplify Growth With Pinterest Advertising.

Report 105

Report How To Analytics Social Media Management 105

Hootsuite

JULY 22, 2020

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. How to post to Google My Business. Click Preview to see how your post will look, make sure you copy-edit and fine-tune it, then go ahead and hit Publish. Don’t forget to check on your analytics. Update posts.

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Google HootSuite How To Pluck 145

Keyhole.co

FEBRUARY 5, 2024

You can use an audit to enhance both your business and individual profile to make it more suitable for advertising yourself to your target audience. In this article we’ll cover nine major areas to focus on, with tips on how to optimize your content. How to enhance your profile with a LinkedIn audit 1. What is a LinkedIn audit?

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LinkedIn How To Privacy URL 52

The Realtime Report

FEBRUARY 3, 2017

How To Optimize Your Facebook Ads Like A Pro. Facebook’s advertising network allows you to reach millions of potential customers very easily. To utilize the ad network to its full potential, you need to know how to optimize your Facebook ads. Use Third Party Analytics. Fine Tune Your Ads.

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Facebook How To Advertising network Analytics 70

Hootsuite

OCTOBER 11, 2022

Learn more about Snapchat Ads Manager: what it is, how to navigate it, and how to use it to make effective Snapchat ads. How to set up a Snapchat Business account. How to create ads in Snapchat Ads Manager. Choose one of the available advertising goals: website visits. Source: Snapchat. promote a local place.

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How To Template Templates Campaign 98

Twist Image

APRIL 24, 2014

The price of advertising (or anything, for that matter) is typically predicated on value. When it comes to advertising, we are typically looking at metrics like how large the audience will be (that will see the ad), when they will see it (time of day), how they will see it (staring at a TV, listening as they drive.)

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Cost Advertising Analytics Price 78

Sprout Social

JULY 30, 2018

Let’s review some Pinterest basics before we dive into how to set up a Pinterest Ad. Now that we’ve got the basics covered, let’s take a look at how you can create a business account and start taking advantage of all that Pinterest can do for your business. Pinterest Advertising Ad Types. Promoted Pins.

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Advertising Embedding CPC Types 82

Pixlee

SEPTEMBER 29, 2020

They’re replacing traditional models of advertising in favor of a more holistic approach. If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. Using a mobile app or online service. 3 Mobile App Metrics. of all ecommerce sales.

Engagement 90

Engagement How To Metrics Loyalty 90

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention.

Brands 108

Brands Sentiment How To Analysis 108

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post? What’s a social ad?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

agora pulse

MARCH 20, 2017

In this article we will review how to use Facebook Canvas, as well as why you would want to use it in the first place. Facebook Canvas is a new advertising option that is specifically designed for mobile viewing. However, according to Facebook , over half of their users access Facebook only from mobile devices at this point.

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Facebook How To Comparison Mobile 122

Jon Loomer

APRIL 24, 2019

How can events benefit your marketing? Let’s break down a few of the primary ways… [Learn more about how to master the Facebook pixel for 2019 in my upcoming training. Facebook Analytics. Facebook Analytics is a pretty awesome marketing tool. Why do you need to use pixel events? SIGN UP HERE. ].

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Eventful Facebook Analytics Aggregator 166

Webbiquity SMM

FEBRUARY 13, 2018

The questions today are more around how to evolve practices (in both content amplification and follower-building) for the maturing social media landscape, and how to best monitor results to support continuous improvement. Social media is part of the daily routine for digital natives, and is increasingly visual and mobile.

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Social Media Marketing Hubspot Trends 179

Keyhole.co

JUNE 6, 2024

The question is, are marketers and advertisers reaping the rewards? As brands add QR codes to product packaging, print advertising and even in-store banners and boards, they are defining a new era of interactive branding. Here’s how to leverage QR codes in your next marketing campaign in six simple steps.

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Campaign Marketing Discount Transportation 52

Pam Moore

AUGUST 13, 2019

Yes, smart and social savvy marketers know how to generate sales using Twitter. Learning how to increase conversions and sales using Twitter requires both art and science. How to tap into features such as Twitter advertising, Twitter cards, Twitter lists to increase sales. Leverage Twitter analytics for optimized results.

ROI 60

ROI Strategy Twitter How To 60

Rebekah Radice

JANUARY 7, 2019

How to edit, tweak or update necessary elements. Plus, see how you can use that information to supercharge your results. How to Measure Social Media Performance. Go to each social channel and review how it’s performing. Look to your analytics and insights to find: 1. What to do to improve performance.

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Social Media How To Metrics URL 145

Techipedia: Tamar Weinberg

MARCH 20, 2012

So you think your business is ready to get into paid advertising channels? There is some teeny-tiny value in every impression that your advertising gets and pretty substantial value in every click, even the non-converting ones. Paid advertising should drive profit first, but there is a secondary value in the data you are collecting.

Advertising 172

Advertising Questions CPA ROI 172

Jon Loomer

JUNE 30, 2017

Click engagement often confuses advertisers. When promoting a link to an external website, advertisers regularly misunderstood a click to mean any click to their website. Or more accurately, they can abandon that visit before Facebook or Google Analytics can record their visit (the pixel load doesn’t complete).

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Metrics Engagement Facebook Advertising 160

Buffer Social

APRIL 7, 2022

How to Set Up Your Twitter Newsletter Step 1 : You can only set up your newsletter from the Twitter desktop app, so open that and click on More → Newsletters. As a result, advertisers that need to figure out alternative ways to reach targeted audiences will increasingly flock to newsletters. Why use Revue?

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Newsletter Twitter How To Domain Name 104

Hootsuite

SEPTEMBER 14, 2023

Looking to gain a better understanding of your customer’s behavior and how to engage with them ? By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Socialmedia.biz

JUNE 12, 2018

With the massive growth of the internet and social media in recent years, there is a growing need among businesses for tech-savvy professionals who know the intricacies of using social media and engaging with customers through mobile technology. You’ll also need to learn how to use a variety of tools to help you do your job.

Social Media 99

Social Media How To Marketing Education 99

Jon Loomer

NOVEMBER 22, 2019

The problem is that most brands and advertisers completely forget about this. This pedestrian post drove more than 100 leads, according to Google Analytics… The numbers Facebook provided made me feel like the post was a waste of time. We know that Facebook and Google Analytics will never match up. But, guess what?

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Organization Conversation Facebook Metrics 207

Convince & Convert

AUGUST 8, 2019

mobile users in the U.S. That would mean you’re basing your advertising dollars on only 20% of what’s actually happening—not a great idea. analytics Click To Tweet. Five percent were attributed to direct by Google Analytics, even though the sign-up page was not accessible anywhere on the website.

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Brands Analytics Consultant Data 154

Keyhole.co

JANUARY 27, 2023

And similarly, it has seen a higher ROI when advertising on Facebook: 1.2 Food manufacturer Kellogg’s has greatly benefited from posting content and advertising on YouTube. Using popular social media analytics tools can make your job easier by automating some of your marketing activities. times in the Philippines, 1.5

ROI 52

ROI B2B Social Media How To 52

Social Media Marketing

FEBRUARY 8, 2021

Pay-Per-Click Pay-per-click (PPC) works like paid advertisements, where you pay for certain keywords. In a traditional PPC model like a Google AdWords advertisement, for instance, you only pay if anyone clicks on your ad and lands on your webpage. customers spend five hours a day on their mobile. Around 20% of U.S.

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Types Marketing SEO Affiliate marketing 90

Kikolani

NOVEMBER 1, 2016

Counting ‘likes’ is what we call a ‘vanity metric’, and if you really want to measure the impact and success of your fan page, we’ve got to dive much deeper into your analytics. By the end of this post, you’ll know exactly which numbers matter, how to collect them, and what they mean for your business. Is it mostly mobile devices?

Analytics 60

Analytics Facebook Metrics Statistics 60

Kikolani

NOVEMBER 1, 2016

Counting ‘likes’ is what we call a ‘vanity metric’, and if you really want to measure the impact and success of your fan page, we’ve got to dive much deeper into your analytics. By the end of this post, you’ll know exactly which numbers matter, how to collect them, and what they mean for your business. Is it mostly mobile devices?

Analytics 60

Analytics Facebook Metrics Statistics 60

Socialmedia.biz

OCTOBER 4, 2020

These businesses now have to decide how to assist their clients in a quick, contactless manner. The demand to show quantifiable results is what makes digital marketing so sought after and digital media is far easier to track than traditional marketing media such as print advertising. . Professional blogging . An appealing website

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Marketing Advertising Price Cost 112