Hootsuite

JUNE 24, 2020

And that’s why understanding TikTok analytics so important. If your brand is new to TikTok , analytics can take some of the guesswork out of content strategy. Learn which TikTok metrics you should be tracking, where to find them, and how you can use them to your advantage. How to check your TikTok analytics.

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Analytics Overview How To Metrics 145

Jon Loomer

MARCH 14, 2022

Sometimes, advertisers can micro-manage in this case. If you pull the placement into a parameter, you can use Google Analytics to get a sense of the quality of visits from people who click from each placement. First, I’d say that the inexperienced advertiser should always keep it simple. How do you use placements?

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How To Facebook URL Cost 198

Likeable

OCTOBER 25, 2021

So, if you host a podcast or are thinking about starting one, here’s how to use social media to advertise your podcast, grow your audience, and maximize engagement. Lastly, there are tons of analytics tools out there that can help you assess what content is resonating with your followers and what isn’t. Choose your platforms.

Advertising 89

Advertising Social Media How To Patterns 89

Sprout Social

JULY 15, 2020

Besides those marketing tactics, you could also invest in paid advertising on TikTok to further boost your brand’s impact on the app’s audience. With the app’s immense popularity, TikTok ads could be a great addition to your social media advertising strategy. How to set up ads on TikTok. Types of TikTok ads.

Advertising 138

Advertising How To Campaign Hashtag 138

Jon Loomer

OCTOBER 14, 2021

Facebook advertisers need every method available to properly and thoroughly track the impact of their campaigns. In this post, you will learn what URL parameters are, how to set them up (including a dynamic method), and how to use that information in Google Analytics. Campaign Data in Google Analytics.

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URL Facebook How To Analytics 210

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

Analytics 89

Analytics Social Media How To Analysis 89

Jon Loomer

MARCH 4, 2021

During our PHC – Elite strategy session this week, one of our members presented an issue that many agencies, consultants, and advertisers will be facing: How to prepare clients, who are unaware of the current landscape, for the impact of iOS 14 and a future of less tracking. How much do you spend in a month? 8-Event Limit.

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How To Facebook Advertising Eventful 210

Jon Loomer

DECEMBER 2, 2017

Facebook Analytics is a terrific tool that not enough marketers are using. But, how do you get the most out of it? In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Facebook Analytics, The Pixel, and Events.

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Analytics Eventful Facebook WordPress 155

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. In this Facebook advertising guide, we’ll break down the best practices of running ads on Facebook and what you need to know to get started. It’s no secret that Facebook’s organic reach has taken a nosedive.

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Advertising Strategy Facebook How To 110

Firebelly

AUGUST 28, 2014

Previously, this information was only available to advertisers and a limited number of other users. There are three dashboards of information, including: Tweet activity Measure engagement and learn how to make your tweets more successful. Blog Social Media Twitter twitter analytics'

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Analytics Twitter Advertising Activities 231

Hootsuite

MARCH 2, 2023

After reading this blog post, you’ll know what automated DMs are, all the ways they can help you, and how to do it on your favorite social platforms. Gain leads through a Story and DM combination If you’re not advertising on Instagram Stories, you should be! Well, thank goodness you found this article.

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Social Media How To Discount FAQ 131

Unmetric

JUNE 18, 2019

To help you rise above all the clutter and noise around contests, offers, and other brands’ advertisements, don’t you think you need some allies by your side? By allies, I mean these really cool analytics tools that will help you understand your Facebook performance and get real-time metrics to help you reach your target audience.

Analytics 119

Analytics Tools Facebook Overview 119

Sprout Social

APRIL 16, 2024

Social listening has always been a powerful tool for brands that know how to wield it effectively. In a bygone era, tapping into this data couldn’t be done without countless training sessions on everything from advanced analytics to structured query language (SQL). The truth is, query building is more about mindset than anything else.

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How To Sentiment Template Templates 96

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

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Marketing How To Sample Samples 127

Oktopost

MARCH 10, 2022

Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). How to Measure ROI in Social Media. How to Calculate Social Media (Formula). I don’t mean how many clicks and likes and shares did whichever post get. Quick Jump to Section.

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ROI B2B Social Media Brands 174

Pam Moore

JULY 5, 2017

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? How to monitor live traffic on your site when hosting an online event?

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Analytics Google Metrics ROI 167

The Realtime Report

NOVEMBER 19, 2020

The Big Five: How to Use Personality Psychology. This personality trait can give insight to how creative and curious a person is. The opposite of this trait is more cautious and analytical. This personality trait can give insight to how organized someone is and what their work ethic is like. to Improve Your Marketing.

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How To Marketing Analytics Organization 185

Sprout Social

FEBRUARY 19, 2024

You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly. In this article, we talk more about AI automation, how it benefits organizations and what its most common applications are in the business world.

Strategy 101

Strategy Sentiment Patterns Marketing 101

agora pulse

JANUARY 3, 2019

While other advertising platforms focus on keywords and whether a customer is actually seeking something out, Facebook targets people based on their overall persona. We’ve talked about how to get new prospects. Take what you know from sources like your website analytics and Facebook post traffic and use it to your budget’s advantage.

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B2B Advertising Facebook Marketing 112

Hootsuite

NOVEMBER 10, 2021

Read on to learn how to use TikTok for business — from setting up an account from scratch to measuring your success. How to use TikTok for business. How-to videos and tutorials are always popular. That’s just a few baseline tips; find more on how to get TikTok followers and how to increase social media engagement here.

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How To Hashtag Trends Analytics 143

Jon Loomer

DECEMBER 20, 2021

Inspired primarily by the negative reporting impact resulting from iOS 14-related changes in 2021, Facebook advertisers are searching for ways to verify and uncover conversion results. The goal, for me, is to look in Google Analytics and get GA’s interpretation of how many people came to my website from my ad.

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URL Examples Facebook Analytics 204

Jon Loomer

OCTOBER 17, 2020

If you want to select users by segment, those segments would need to have been created already… You can do that in Facebook Analytics. Go to Facebook Analytics and select your app as an Analytics Entity. Do you have additional ideas about how you could use app activity custom audiences? Create a Segment.

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Activities Facebook How To URL 205

Sprout Social

JUNE 27, 2023

In this article, you’ll find out what review analysis is all about, the tangible business benefits, as well as a step-by-step breakdown of how to build a review management strategy to grow your business. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously.

Review 125

Review Brands How To Analysis 125

Later

APRIL 24, 2020

Facebook analytics is an incredibly effective resource for leveling-up your social media strategy and running successful marketing campaigns. Table of Contents: Facebook Analytics: What They Are and How to Access Them. Facebook Analytics: What They Are and How to Access Them. But how is information useful?

Analytics 72

Analytics Facebook Overview Metrics 72

Sprout Social

MAY 11, 2023

Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns. These features allow you to choose the level of control over where your ad appears.

Reputation 127

Reputation Tools Brands How To 127

The Realtime Report

FEBRUARY 24, 2020

How to Succeed in Marketing. The collection of consumer data and their activities will allow you to gain a better perspective on how to reach your target audience. Understanding what your customers are engaging with on the market and how they view the business’s brand within that is essential for creating a strong marketing campaign.

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How To Marketing Resources Campaign 135

Bill Hartzer

APRIL 21, 2015

Well, apparently there is a new referrer spammer out there, called 4Webmasters.org that has started showing up in Google Analytics as a referral source. I noticed that 4Webmasters.org just started a lot of referral spam in the past few days, as I’m seeing it in the Google Analytics accounts of several different sites.

Analytics 60

Analytics Google How To Sites 60

Razor Social

MAY 18, 2017

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. In this article I am going to walk you through the most important GA admin settings, I’ll explain what they are and how and when you should use them to get the most return on your marketing efforts.

Analytics 110

Analytics Google URL Adwords 110

Oktopost

DECEMBER 21, 2023

Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off. Data Analysis: Utilize data analytics tools to analyze customer data, sales patterns, and market trends. billion on advertising in 2023, but not all advertising is created equal.

Marketing 62

Marketing Survey Skills How To 62

Hootsuite

MAY 3, 2021

And they work with Google Analytics. UTM parameters work with analytics programs to give you a detailed picture of your social media results. They’re required by Google Analytics.). Read on to learn how to attach UTMs to your links error-free by using a UTM parameter builder. How to use UTM parameters. UTM Example.

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Sample Code Social Media HootSuite URL 145

Sprout Social

APRIL 12, 2022

Advertising. These metrics provide information for calculating your Facebook advertising cost and ROI. You can compare these to your industry benchmarks and see how you match up. Are you using the right objectives to fit your advertising goals? Repeated ads make for bored customers, which lead to higher advertising costs.

Facebook 119

Facebook How To Metrics Hashtag 119

Sprout Social

APRIL 25, 2023

By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app. Keep reading for an overview of how to use Facebook’s audience insights tool and actionable steps you can take to maximize your paid and organic strategy.

Facebook 112

Facebook How To Aggregator Metrics 112

Ignite Social Media

MAY 22, 2017

Analytics provider TrackMaven released results to a survey that polled marketers on important components of measuring their efforts. Content performance and social media analytics came out on top with 65.2% Here’s a recent blog post we wrote on the topic that full of valuable info on how to be sure you’re doing it right.

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Advertising Facebook Analytics Survey 103

Keyhole.co

MAY 25, 2022

And if you know how to analyze your social media, you can unearth this data. But how does it help, you may ask? Hence, understanding what social media analytics are, how to interpret them, and how to use them to increase traffic and sales is just as important as implementing any social media strategy.

Analytics 52

Analytics Social Media ROI Metrics 52

Hootsuite

MAY 2, 2023

Let’s go over how to set up and optimize your real estate Facebook page to increase your organic reach and keep your pipeline full of potential clients. How to set up a realtor Facebook page Ready to build brand awareness and generate leads for your real estate business ? Both of these are optional. Select Add Action Button.

Real Estate 102

Real Estate Facebook HootSuite How To 102

Oktopost

FEBRUARY 9, 2021

Specifically, marketers can improve their lead gen, content marketing, and paid advertising on the platform. Clearly, LinkedIn has a lot going for it — the question is, how do you get in on it? While you could use many tips and tricks to boost your engagement on LinkedIn, one of the more underrated is learning how to use hashtags.

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Hashtag LinkedIn How To B2B 118

Hootsuite

SEPTEMBER 6, 2022

Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 When your campaign is done, you can access all sorts of juicy analytics about your promoted TikTok video’s performance. How to promote on TikTok. More details about TikTok’s advertising standards can be found here.

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How To HootSuite Campaign Video 100