Jon Loomer

MARCH 14, 2022

When you create a Facebook ad campaign, you have limitless options. Sometimes, advertisers can micro-manage in this case. If you pull the placement into a parameter, you can use Google Analytics to get a sense of the quality of visits from people who click from each placement. Use URL parameters and Google Analytics.

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How To Facebook URL Cost 198

Sprout Social

JULY 15, 2020

Besides those marketing tactics, you could also invest in paid advertising on TikTok to further boost your brand’s impact on the app’s audience. With the app’s immense popularity, TikTok ads could be a great addition to your social media advertising strategy. How to set up ads on TikTok. Types of TikTok ads.

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Advertising How To Campaign Hashtag 137

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

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Analytics YouTube Video Embedding 139

Jon Loomer

APRIL 18, 2018

From the Congressional hearings to the news surrounding Cambridge Analytica, it's been a difficult time for Facebook advertisers. Recent news aside, it's important to keep in mind that Facebook has significantly scaled in users over the past few years, and as a result, its advertising tools have also become more sophisticated.

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Analytics CPA Facebook Advertising 167

Hootsuite

JUNE 24, 2020

And that’s why understanding TikTok analytics so important. If your brand is new to TikTok , analytics can take some of the guesswork out of content strategy. Learn which TikTok metrics you should be tracking, where to find them, and how you can use them to your advantage. How to check your TikTok analytics.

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Analytics Overview How To Metrics 145

Jon Loomer

MARCH 4, 2021

During our PHC – Elite strategy session this week, one of our members presented an issue that many agencies, consultants, and advertisers will be facing: How to prepare clients, who are unaware of the current landscape, for the impact of iOS 14 and a future of less tracking. How much do you spend in a month? 8-Event Limit.

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How To Facebook Advertising Eventful 210

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. Recent algorithm changes have basically forced businesses to invest in paid campaigns or abandon ship. Also known as “ remarketing ads ,” Custom Audiences can be a game-changer for your Facebook advertising strategy.

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Advertising Strategy Facebook How To 109

Keyhole.co

JULY 11, 2023

Utilizing hashtag campaigns is one of the most efficient methods to leverage Instagram’s reach and promote dropshipping businesses. This article states the importance of hashtag campaigns and provides a guide on leveraging Instagram hashtag campaigns to promote dropshipping businesses.

Hashtag 52

Hashtag Campaign Instagram How To 52

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

Analytics 89

Analytics Social Media How To Analysis 89

Keyhole.co

JUNE 6, 2024

Could it be time to integrate QR codes into your next marketing campaign? QR codes speed up the marketing funnel by providing scanners with a direct path to landing pages, brand campaigns, informational videos, and social posts. The question is, are marketers and advertisers reaping the rewards?

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Campaign Marketing Discount Transportation 52

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

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Marketing How To Sample Samples 126

Jon Loomer

DECEMBER 2, 2017

Facebook Analytics is a terrific tool that not enough marketers are using. But, how do you get the most out of it? In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Facebook Analytics, The Pixel, and Events.

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Analytics Eventful Facebook WordPress 155

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. What is a marketing campaign, exactly? When we think of classic marketing campaign examples (like “ Got Milk? The reality?

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Campaign Engagement Marketing Hashtag 133

Unmetric

JUNE 18, 2019

To help you rise above all the clutter and noise around contests, offers, and other brands’ advertisements, don’t you think you need some allies by your side? By allies, I mean these really cool analytics tools that will help you understand your Facebook performance and get real-time metrics to help you reach your target audience.

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Analytics Tools Facebook Overview 119

Jon Loomer

DECEMBER 20, 2021

Inspired primarily by the negative reporting impact resulting from iOS 14-related changes in 2021, Facebook advertisers are searching for ways to verify and uncover conversion results. The goal, for me, is to look in Google Analytics and get GA’s interpretation of how many people came to my website from my ad.

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URL Examples Facebook Analytics 203

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. Thus, making you time-efficient while enabling campaign management at scale. Let’s dive into some of them in detail.

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Strategy Sentiment Patterns Marketing 99

Oktopost

MARCH 10, 2022

Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). How to Measure ROI in Social Media. How to Calculate Social Media (Formula). I don’t mean how many clicks and likes and shares did whichever post get. Quick Jump to Section.

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ROI B2B Social Media Brands 174

Sprout Social

APRIL 16, 2024

Social listening has always been a powerful tool for brands that know how to wield it effectively. These insights build stronger messaging, campaigns, product lines—the opportunities are endless. There’s no one way to do it—you just need to know how to ask the right questions.

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How To Sentiment Template Templates 95

agora pulse

JANUARY 3, 2019

Running a Facebook targeting campaign can help you get leads and improve your bottom line. In this post, we’ll focus on the right way to build a B2B targeted campaign that builds your bottom line. Website visitors are the perfect start for your Facebook targeting campaign. The Number One Thing You Need to Do Before Diving in.

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B2B Advertising Facebook Marketing 112

The Realtime Report

NOVEMBER 19, 2020

The Big Five: How to Use Personality Psychology. This personality trait can give insight to how creative and curious a person is. The opposite of this trait is more cautious and analytical. This personality trait can give insight to how organized someone is and what their work ethic is like. to Improve Your Marketing.

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How To Marketing Analytics Organization 185

The Realtime Report

FEBRUARY 24, 2020

How to Succeed in Marketing. To create a successful marketing campaign, here are a few things you should take into consideration. The collection of consumer data and their activities will allow you to gain a better perspective on how to reach your target audience. Original Campaigns.

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How To Marketing Resources Campaign 135

Sprout Social

MAY 11, 2023

Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns. Adidas ’ recent campaign is a brand safety success story.

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Reputation Tools Brands How To 126

Hootsuite

MAY 3, 2021

And they work with Google Analytics. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. They include information about the link’s placement and purpose, making it easier to track clicks and traffic from a specific social media post or campaign.

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Sample Code Social Media HootSuite URL 145

Sprout Social

APRIL 25, 2023

By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app. Keep reading for an overview of how to use Facebook’s audience insights tool and actionable steps you can take to maximize your paid and organic strategy.

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Facebook How To Aggregator Metrics 111

Ignite Social Media

JANUARY 22, 2024

Watch below as social media experts Victoria Rogers and Steven DeYarman explain the benefits of this approach and walk through how to set up TikTok ads without an organic presence. Target the right users for your campaigns. It only takes a few minutes to create a TikTok Ads Manager account and launch your first ad campaign.

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Organization Campaign Conversation Platform 183

Jon Loomer

MARCH 6, 2023

There is a common mistake made by Meta advertisers related to conversion rate and an attempt to scale ads. But it’s unlikely to work… Conversion Rate and Opportunity Like any good marketer, you pay attention to your website metrics with Google Analytics. How can you leverage this information? You can be better.

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Conversation Cost Metrics Campaign 177

Later

OCTOBER 19, 2018

It’s time to launch your first Instagram ad campaign! There are 2 million monthly advertisers on Instagram , and Instagram advertising is a great opportunity for small businesses to create engaging ads to target the right audience and convert into sales. Start by setting your Instagram ad campaign goal. Brand awareness.

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Campaign Instagram How To Analytics 61

Oktopost

DECEMBER 21, 2023

Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact. Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off. This type of analysis is not limited to advertising alone.

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Marketing Survey Skills How To 62

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post? What’s a social ad?

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LinkedIn Instagram Tips HootSuite 107

Hootsuite

SEPTEMBER 6, 2022

Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 When your campaign is done, you can access all sorts of juicy analytics about your promoted TikTok video’s performance. How to promote on TikTok. Consider this a social ads ‘booster shot,’ if you will.

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How To HootSuite Campaign Video 100

Later

APRIL 24, 2020

Facebook analytics is an incredibly effective resource for leveling-up your social media strategy and running successful marketing campaigns. Table of Contents: Facebook Analytics: What They Are and How to Access Them. Facebook Analytics: What They Are and How to Access Them. But how is information useful?

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Analytics Facebook Overview Metrics 72

Jon Loomer

NOVEMBER 3, 2019

The campaign in question was using several placements, so I was unable to isolate the traffic from Audience Network. And since you can’t run a campaign exclusively to Audience Network (you have to also select at least a Facebook feed placement), some additional trickery was necessary. Track in Google Analytics.

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URL Facebook How To Sample 150

Sprout Social

APRIL 12, 2022

Advertising. Use this audit time to examine how your ads are performing overall. Benchmarking your Facebook ad performance will depend on your industry and campaign objective. These metrics provide information for calculating your Facebook advertising cost and ROI. Get inspired by these ad campaigns.

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Facebook How To Metrics Hashtag 118

Social Media Strategies Summit

FEBRUARY 4, 2021

The next step is knowing how to direct your efforts on this platform. How can you use Linkedin for your brand the right way? The first step in the campaign is to create a LinkedIn page. However, ensure the corresponding URL is correct so that people are directed to the right landing page and your campaign remains effective.

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B2B LinkedIn Strategy Brands 130

Oktopost

FEBRUARY 9, 2021

Specifically, marketers can improve their lead gen, content marketing, and paid advertising on the platform. Clearly, LinkedIn has a lot going for it — the question is, how do you get in on it? While you could use many tips and tricks to boost your engagement on LinkedIn, one of the more underrated is learning how to use hashtags.

Hashtag 118

Hashtag LinkedIn How To B2B 118

Sprout Social

JUNE 27, 2023

In this article, you’ll find out what review analysis is all about, the tangible business benefits, as well as a step-by-step breakdown of how to build a review management strategy to grow your business. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously.

Review 124

Review Brands How To Analysis 124

Keyhole.co

MAY 25, 2022

And if you know how to analyze your social media, you can unearth this data. But how does it help, you may ask? Hence, understanding what social media analytics are, how to interpret them, and how to use them to increase traffic and sales is just as important as implementing any social media strategy.

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Analytics Social Media ROI Metrics 52