Remove Advertising Remove Analytics Remove CPC Remove How To
article thumbnail

Social Media Advertising 101: How to Get the Most Out of Your Ad Budget

Hootsuite

Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. In this guide, we explain how to use the various types of social media ads to achieve real business results while maximizing your spend. Advertising on social is a hyper-direct way to reach the audience you want. New friends!

article thumbnail

7 Keys to Facebook Advertising Success

Jon Loomer

I host a near-monthly free webinar called the Keys to Success, where I break down the details of when Facebook advertising does and does not work. Many advertisers have unrealistic expectations that ads will or should always work — or they should be easy. But advertisers love to get cute here with their bids.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Get More Share of Voice on Social Media

Hootsuite

Traditionally, share of voice (SOV) measures your brand’s prominence by the visibility of your advertising as compared to your competitors. In this post, we’ll break down everything you need to know about share of voice, including how it works for SEO, PPC, and social media. How to calculate share of voice.

article thumbnail

A Beginner’s Guide to Microsoft (Bing) Ads in 2023

Hootsuite

Savvy digital marketers can (and should) learn how to leverage the power of Microsoft Ads and understand exactly how to advertise on Bing. In this guide, we’ll look at what makes Bing Ads great, and show you how to set up your first campaign. Why use Microsoft Advertising (formerly Bing Ads)?

Microsoft 145
article thumbnail

Of 4,200 Visitors Driven by a Facebook Ad, How Many Should Convert?

Jon Loomer

I have long warned Facebook advertisers about the potential pitfalls related to types of optimization and broad audience targeting — particularly when used together. But, it’s a situation advertisers will often find themselves in, and the discovery of misleading results can be alarming. That, to me, is the problem here.

Facebook 197
article thumbnail

Organic vs. Paid Social Media: How to Integrate Both into Your Strategy

Hootsuite

The major social networks are reporting some ups and downs in their revenues as many brands pause their advertising, either to save money during an economic downturn, or to take a moral stance against hate speech. For instance, Facebook’s CPC went down from 11 cents to 9 between January and March alone. Read on to learn more.

article thumbnail

How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

Advertising. These metrics provide information for calculating your Facebook advertising cost and ROI. You can compare these to your industry benchmarks and see how you match up. Looking at metrics like CPC and CPM will tell you if your ads are performing well. Track the right metrics for your goals in your analytics.

Facebook 117