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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Social media is a cut-throat world. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis.

Analysis 184
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How to Use ChatGPT for Social Media + 46 Prompts to Get Started

Hootsuite

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

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How companies use video content on social media

Visually SM

If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Of course, you can always post the URL to any old video that you already published. Why use video for social media? Facebook is a good social media for longer videos.

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How to increase Twitter followers for your business

BeingOptimist

Recently Twitter was acquired by Elon Musk , the reason why the founder of Tesla acquired this social media platform was to support free speech. Since the transform of the ownership everyone around the world was suspicious about the company stability but let me tell you that Twitter is going to stay here for long time.

Twitter 98
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The Best Social Media Analytics Tools for Publishers

Adam Sherk

What are the best tools for publishers looking to track social media activity at the content level? There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. It has a greater degree of social-specific reporting. Social Crawlytics. SimpleReach.

Analytics 240
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Guide to URL Shortening and Tracking for Social Media

Sprout Social

You put so much effort into creating great content that when something you share on social media doesn’t get a lot of clickthroughs, it can be confusing and even disheartening. When it comes to gaining traction on social media, creating high quality content is only half the battle. What Are URL Shorteners?

URL 65
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Are Your Social Media Goals Realistic? Are They SMART?

agora pulse

Have you taken a good hard look at your social media goals? One of the biggest challenges that social media managers face is bridging the disconnect between social media goals and the business goals of the company. Why Do Social Media Goals Matter? Social media goals hold you accountable.