Trending Sources

Guide to URL Shortening and Tracking for Social Media

Sprout Social

You put so much effort into creating great content that when something you share on social media doesn’t get a lot of clickthroughs, it can be confusing and even disheartening. When it comes to gaining traction on social media, creating high quality content is only half the battle. Everything from your headline and keywords to featured image and URL should be optimized.

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New Structure of Global Facebook Pages: Focus on Local Activation


Users from all countries will see the same page name (which can be translated into their local language), the same fan count and the same PTAT (People Talking About This), meaning that brands only have to promote one single URL that automatically will direct users to their individual local view of the page. Global Page needs local activation. Insights and global benchmarking.

How I do it : Bulk URL shortening for #socialmedia updates

Koka Sexton

I post a lot of updates on social media some for marketing and others for social selling activities. What I want to focus on is a way that you can take all of the collected and curated content you have and generate customized shortened URLS for them so you can easily have the updates scheduled for social marketing activities across platforms like Twitter and LinkedIn.

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All of the Social Media Metrics That Matter

Sprout Social

Did you know that when it comes to social media metrics, there are hundreds you could be analyzing? In this post, we’re going to look at the metrics you can gather from the top social networks and which ones matter most for your business. What Are Social Media Metrics? We’re going to break down all of the social media metrics you need to know.

4 Free Social Media Spring Cleaning Tools


Spring has sprung and it’s time to clean up your social media channels! Simply enter your blog URL, click ‘Get Your Answer’ and the HubSpot Website Grader will give your blog a grade on a scale from 1-100. BONUS: You can enter any blog URL—making it a great tool for competitive analysis too. For Twitter: Hootsuite’s Grade Your Social.

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50 Top Tools for Social Media Monitoring, Analytics, and Management 2013


Use these platforms to manage, measure, and analyze your social media marketing initiatives. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. Offers audits and reports plus daily social media alerts. Social Response ($) | Formerly Cotweet.

9 Actionable Ways To Prove & Track Your Social Media

Techipedia: Tamar Weinberg

For the last few years, social media has taken the marketing world by storm, if you aren’t engaging with your visitors then you’re probably putting yourself at a massive disadvantage against your competitors who do. However I’ve spotted a disturbing trend amongst many marketers who utilize social media; they don’t know how to track it properly!

8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. This week I took part in an OPA Social Media Day panel on social media for audience development with Lisa Brewer from Time Inc. Social Media

How to Use Social Media to Build Brand Trust

Convince & Convert

Social media is more than just a platform to promote your products, services, and content. So, how do you use social media to build brand trust? Steve Rayson, director of BuzzSumo, describes the social media trust formula as: Breaking Down the Trust Formula. In addition, monitor for the name of your company, products, services, and URLs, too.

Kill The Drudgery Of Social Media With IFTTT


Social media drudgery. You know, the tedious and repetitive tasks that are part of every social media manager’s job. You have way more to offer the world than copy/pasting content from social media sites into spreadsheets. If you’re posting content to any other platform other than Twitter and Instagram, you don’t need to shorten the URL.

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8 Tools to Curate Content for Social Media


Of course, in this case, we’re not talking about curating content to use on personal profile pages—we’re talking about content curation for the purpose of marketing on social media. This content curation tool will help you find, customize, and publish content on the web or social media in a zap. Cool Social Tools ImplementationCheck ‘em out! The

6 Free Social Media Monitoring Tools: With Tips from Experts

Talkwalker SM

Social media monitoring (often called social listening) is increasingly becoming a key part of a brand, company or organization’s business strategy. But to do so effectively you need to know what tools to use and how to use them and especially for smaller companies you may want to test out some free tools before investing in a more complete social media monitoring tool.

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Dark Social – We Only See The Tip of The Social Media Iceberg


A recent report from Radium One shed some light on the concept of “Dark Social”. Among other things the research showed that 32 % of people who share content online would only share via Dark Social. It represents up to three times the social sharing activity of Facebook alone. What is Dark Social? The term Dark Social was first coined back in 2012 by Alexis C.

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BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

I’ve been meaning to do this braindump for a while now. I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media. paid media plan.

21 Social Media Tools for Smart Marketers

Rebekah Radice

If you’re on social media (and I assume you are because you’re reading this) — you know that keeping up can be exhausting. Having the right social media tools can make your life easier. Below are 21 of my favorite social media tools that every marketer needs. 21 Social Media Tools for Smart Marketers. 1. Social Quant. AgoraPulse.

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The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > The Ultimate Social Media Etiquette Handbook The Ultimate Social Media Etiquette Handbook by Tamar Weinberg on December 10, 2008 Share Social media mimics real relationships — in many cases.

Association Social Media: NASTAD


When I started in my current role about two years ago, I was the first staff person specifically dedicated to communications activities. report to the Director of Policy and Health Equity. 2) Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage? Please describe those activities. More like this.

Does Your Social Media Agency Need as Real Identity?

agora pulse

Every business needs an identity but for those offering social media marketing it’s even more important. For marketing and PR agencies that want to broaden their offering to provide social media marketing services then re-defining brand identity can become a challenge. Communications and activity plan. Ric Dragon, from Social Marketology, sums it up nicely.

10 Social Media Marketing Mistakes Businesses Must Avoid

Webbiquity SMM

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Here is a list of social media marketing mistakes to avoid, and ways to ensure your campaign’s success. billion active users.

How to Write Better Content for Social Media

Convince & Convert

What do you want from social media today? I’ll answer this question for you: When you post something on Twitter, Facebook, or Google+ you want tons of people to click and read it. And social media is a great way to promote your work and attract people to it. Here the trick comes: always optimize your writings for each social network. Right? Twitter. Images.

6 Winning Social Media Promotion Ideas

Sprout Social

Your social media channels are ready. But how do you promote your social media profiles to get viewers to follow, like and share? If you are looking to grow your social media presence and your business, the goal is “reach.” Social media reach is how far your content spreads–how much exposure you get. Because as Aaron Lee so brilliantly explained , social media waits for no one. These days, social media waits for no one. Become fast and on point to win the social media game. Prioritize the Best.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse. Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). Social Analytics. Media Monitoring.

11 Big Myths About Social Media and Content Marketing

Convince & Convert

Much of what we’ve come to believe about social media and content marketing is wrong. crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. 2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites. Myth 2: Social is not measurable.

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11 Essential Elements of an Effective Social Media Business Plan

Rebekah Radice

Are you using social media to market your business , but struggling to create momentum? Would you like to make sense of each social network, clearly defining where and how to spend your time online? While there’s no one-size fits all solution, you can succeed with an effective social media business plan in place. Why Create a Social Media Business Plan?

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. companies now use social media for marketing.

How to Run Social Media Contests That Actually Increase Revenue

Sprout Social

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Why Create Social Media Contests? Social Media Engagement.

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How to Successfully Mine Your Social Media Data

Sprout Social

That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. But when we gather social media data, it’s hard to argue against the numbers.

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SEO Pointers - Social Media

Social Media Network Marketing

SEO is an important criteria for your online activities. Also having same content across various Social Media Sites, Blog and Website is not a very good idea. This starts right from your URL name and so on. SEO [Search Engine Optimization] if done accurately and consistently then it can be a very rewarding work. Below are a couple of myths and pointers that one should consider while working on SEO tasks: Duplicate the content: Having a couple of blogs that are same is not the way to go. What they do read is text matter. Hence here is a great chance for you.

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Association Social Media: National Association of Home Builders (NAHB)


In today’s interview, we’re talking to Chad Davis, Senior Director, Digital Media, at NAHB. 1) First things first –  in what department in your organization does your role sit? NAHB has a pretty broad social media portfolio. When I started at NAHB in 2010 there had been a lot of experimentation already with social media. Thanks so much Chad!

5 Highly Effective Ways to Increase Social Media Shares

Sprout Social

Engagement is a huge part of social marketing. It’s one of the main metrics marketers turn to when defining the impact and effectiveness of social marketing campaigns. When it comes to measuring engagement , there’s little doubt that social media shares play a critical role. Social signals like Retweets and Facebook shares are key drivers behind popularizing blog content. But generating social media shares isn’t as easy as Tweeting something out and asking for Retweets. So how can you boost your social media shares and in turn your engagement?

100+ Social Media Monitoring Tools


From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business. Social media monitoring helps brands discover, in real time, who is saying what online and where the conversations are happening so they can respond in a timely fashion. Businesses also need to measure, analyze, and report on their social media efforts. Looxii is a social media analytics platform. Marketo B2B Social Marketing.

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6 Social Media Trends That Will Transform Your Business

Rebekah Radice

The social media landscape continues to evolve at a rapid pace, but then, you already know that. Heck, in 2015 alone, Twitter launched video autoplay, Blab rose to social stardom and Periscope grew to 1.85 million daily active viewers. As someone who leads a team dedicated to maximizing social media, I saw this over and over and it broke my heart. Read on!

The Chicken and Egg Problem of Nonprofit Social Media Measurement


But one thing that occurs to me both as I read the book and as I compile the monthly social media reports is that being data-driven at an association/nonprofit is a lot harder than it is at a for-profit company. Not the case for social media. So if you want that, you’ll need to use a url shrinker and then pull those stats separately. Almost. At all. Great. Never.)

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Flowtown.

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How To Improve Visibility, Communication & Accountability of Social Media Within Your Company

Justin Levy

Do you want to improve visibility, communication and accountability of social media within your company? Instead, we complain that there are silos or that people don’t understand that corporate social media is more than just tweeting and status updates. Use a shortened URL such as to track the clicks on the article. Really. Improving Visibility.

Dark Social – We only See The Tip of the Social Media Iceberg


A recent report from Radium One shed some light on the concept of “Dark Social”. Among other things the research showed that 32 % of people who share content online would only share via Dark Social. It represents up to three times the social sharing activity of Facebook alone. What is Dark Social? The term Dark Social was first coined back in 2012 by Alexis C.

Association Social Media: The American Institute of Architects (AIA)


——————— Please welcome Sybil Walker Barnes, CAE, Director of Social Engagement at the American Institute of Architects to the SocialFish stage! 1) First things first –  in what department in your organization does your role sit? As Director of Social Engagement, my role is part of the Strategic Communications and Marketing team.

QR Code In Social Media

Social Media Network Marketing

When your customer / client scans this from their smartphone they can be provided information and are swiftly linked to your Page / Site / blog and any other online address that has its own url. Basically your url is the clue here. So in other words a long url need not be typed out, instead the QR Code gets scanned and the online site gets linked and can be surfed. For instance one of the reasons being: in the online world you would use url shortener like the Google url shortener called you would not go about placing a very long url everywhere.

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Facebook Testing New Name Pronunciation Feature - Social Media

Social Media Network Marketing

Pronouncing a person''s name in a correct manner is one of the key socializing manners. According to a report in Yahoo Tech, a limited number of users have this feature activated so far on their Facebook Profile Page. You can check if this feature has been activated on your Profile Page by logging on to Facebook through your web browser. For now, we’re focusing this test on English speakers in the U.S.” So Social Media still has surprises right? Join Me On TSU - The Social Media Site! This falls even more true across countries and continents.

How To Plan Your Social Media

Social Media Network Marketing

? Social Media should be a part of your Marketing Plan. Social Media is not to be seen as an isolated one - off case. You need to be sure on how exactly you will use the Social Media Platforms like Facebook and others. Just the way your Marketing Plan would have a set of tactical steps for action, your Social Media is to have an action plan as well. The most worrying situation is when Business houses set up the Facebook Page and then they do not keep the Page active. work as Freelance Social Media Network Online Professional.