Adam Sherk

JANUARY 21, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Journalist Social Media Usage Increases, Concerns About Reliability of Information by Adam Sherk on January 21, 2010 Yesterday Cision released the results of their Social Media and Online Usage Study, a survey of social media usage by print and Web journalists.

Social Media 122

Social Media Press Release Microblogging Survey 122

Adam Sherk

JANUARY 26, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Super Bowl: Which Team Has More Reach? But I’m here to look at what really matters – which team has more reach via social media? Advantage: SAINTS __ 2nd Quarter: Digg Ok, which team has seen the most activity on Digg?

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Team Social Media Digg Press Release 150

Adam Sherk

DECEMBER 20, 2010

Which News Sites Get the Most Social Media Engagement? I thought it was interesting that three of my top 10 were related to sports and social media because I write about that only occasionally as a side interest. Related posts: My Top 10 Posts of 2009 on News Media, SEO and Social Media.

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Sports News SEO Press Release 126

Adam Sherk

MAY 14, 2013

These activities typically involve collaboration with multiple groups including tech, edit and audience development as well as the SEO, PR and social media teams. that will draw interest, activity and ultimately links. Social media. So what link building tactics are most effective for publishers?

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Publishing Module Syndication Badge 209

Adam Sherk

APRIL 30, 2013

And since social media and Google+ in particular have an impact on SEO there are also secondary benefits to locating influencers there. All my + is a useful tool for evaluating the activity and engagement of specific profiles, as I did in my post on Google+ engagement for news sites. Excel or Google Docs. Excel or Google Docs.

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Blogger BuzzStream Influencer Tools 196

Adam Sherk

JUNE 16, 2011

While MySpace continues to have a strong pull with younger demographics the age distribution is fairly even across the other social media sites, although users age 50+ prefer both Facebook and LinkedIn over Twitter: The Pew Internet study also takes a detailed look at specific activity on Facebook by age and gender that is worth checking out.

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LinkedIn MySpace Survey Study 174

Adam Sherk

JANUARY 10, 2012

I’m going to forgo looking at which media outlets have attracted the largest following since that data becomes quickly outdated. Instead I’ll focus on some basic signals of user activity and engagement: the number of 1+’s, shares and comments on each page. Normally in posts like Which News Sites Get the Most Social Media Engagement?

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Organization News Engagement Google 218

Adam Sherk

MAY 30, 2012

Today Kim Wilson and I are leading a social media workshop for a group of local TV and radio stations. In preparing for the Pinterest portion I took a look at the pinning activity of local TV news teams. Many stations are not yet on it and among those that are activity and engagement is fairly low.

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Team News Digg Fashion 148

Adam Sherk

FEBRUARY 3, 2011

Last year after winning my Social Media Super Bowl the New Orleans Saints went on to win the actual game. Who knows, but I like looking at sports and social media signals and the Super Bowl offers a good analogy for comparing teams. . _. 2nd Quarter: Topsy Social Analytics. Advantage: STEELERS.

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Klout Twitter Overview Sports 196

Adam Sherk

SEPTEMBER 17, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Facebook Pages: Which News Sites Get the Most Engagement? To judge user engagement and activity, I also calculated the average number of “likes” and comments that the last 10 updates/links to each page received. in the sidebars and subpages. NPR 489,413 513.5

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Sites News Engagement Facebook 238

Adam Sherk

AUGUST 11, 2010

To find out more about NBC’s efforts I contacted Lauren Bertolini , Social Media Editor for NBC Local Media. Lauren: The ten profiles are a joint effort between myself and the social media lead in each of the 10 markets. Related posts: News Sites on the New Digg: Who is Active, Who is Gaining Followers?

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Digg Marketing News Press Release 166

Adam Sherk

DECEMBER 12, 2011

While SEOMoz Pro is primarily a suite of SEO tools, they recently added a Social Analytics section that provides a range of data on Facebook pages and activity. Related posts: The Most Popular Summer Blockbuster Movies in Social Media. SEOMoz Pro. So that’s a good group to get you started. What else are you using?

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Analytics Tools Lithium Facebook 253

Adam Sherk

JANUARY 11, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk PEJ Study Shows Print Still Primary Source of Original News Reporting by Adam Sherk on January 11, 2010 The Pew Research Center’s Project for Excellence in Journalism released a study today of the modern news ecosystem, examining a week of news activity in Baltimore, MD.

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Study News Press Release Report 147

Adam Sherk

JULY 10, 2012

The main reason has been that many sites with a largely female audience have not had enough +1 activity to generate the audience characteristics reports, as seen in this example: This is still fairly common but it is slowly changing. Here are a few more examples.

Google 119

Google Fashion Sites Report 119

Adam Sherk

AUGUST 7, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Diversified Twitter Strategies for News Sites by Adam Sherk on August 7, 2009 This week’s Sysomos study of the 5% most active users on Twitter includes a list of the top 25 users (with more than 50,000 followers) ranked by average tweets per day.

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Sites News Strategy Twitter 105

Adam Sherk

DECEMBER 22, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk How to Identify Your Own Top Trends by Adam Sherk on December 22, 2009 Yesterday Facebook shared its Top Status Trends of 2009 , providing insight into what terms most commonly occurred in users’ status updates. were most (and least) popular? Happy New Year.

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Trends How To Digg Press Release 167

Adam Sherk

AUGUST 28, 2012

As a marketer I appreciate the use of a call to action to increase activity and engagement. Related posts: My Top Posts of 2010 on SEO, PR and Social Media for News and Sports. Lately I’ve been noticing a lot of Facebook posts in my news feed with a specific request to “LIKE” the post.

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Sports Team Facebook Feed 116

Adam Sherk

SEPTEMBER 28, 2011

There are also attribution links to the original articles (although those links point to redirected feed URLs): I like seeing what friends have read too: Reporting friend activity gets overdone in social media, but in this particular app it did successfully get my attention.

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Facebook Journal URL News 111

Adam Sherk

FEBRUARY 8, 2012

During a social media audit I like to run a company’s Twitter profiles through some basic analysis tools to set benchmarks and compare them to competitors. What are the best free tools for analyzing a Twitter profile? I got good response to my post on Facebook analytics tools so I thought I’d do something similar for Twitter.

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Analytics Tools Klout Twitter 241

Adam Sherk

MAY 4, 2010

Ok fans could care less about that, but for myself and some sports and social media marketers out there it’s an interesting question. With the second round of the playoffs recently under way I thought now was a good time to pull the numbers since all 16 teams were still recently active. Great take on NBA/social media.

Team 165

Team Engagement Facebook Press Release 165

Adam Sherk

AUGUST 16, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk JVC Facebook Page Sweepstakes a Big Success. According to Ruder Finn the page currently has a daily active user base of over 10,000 fans. This likely explains why the sweepstakes is still active on the JVC Facebook page. It’s since been cleared.

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RFI Guidelines Facebook Press Release 156

Adam Sherk

NOVEMBER 18, 2009

Despite this, fans are passionately supporting and discussing their teams through a range of social media outlets, in particular Twitter and Facebook. The New Orleans Saints and New York Giants are currently at the bottom of the social media heap with no official presence on either Twitter or Facebook. Thanks for sharing.

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Team Twitter Facebook Sports 209

Adam Sherk

JANUARY 6, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Newsweek on Tumblr: Good Effort, Needs More Engagement by Adam Sherk on January 6, 2010 Awareness of Newsweek’s Tumblr site has been increasing of late. To investigate further I did a quick check for Twitter activity. I like it.

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Tumblr Engagement Press Release Syndication 131

Adam Sherk

OCTOBER 20, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later by Adam Sherk on October 20, 2009 I’m definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics.

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Press Release Twitter URL RSS 145

Adam Sherk

OCTOBER 14, 2015

There hasn’t been a major payoff for editorial content yet but with digital activity increasingly moving to mobile this is an important opportunity to take advantage of. Both through improved ranking signals and indirectly through increased user activity and engagement signals. App Indexing and App Store Optimization. Site Speed.

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SEO Syndication Marketing NoFollow 100

Adam Sherk

JANUARY 12, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular NBA Teams on Twitter and Facebook by Adam Sherk on January 12, 2010 NBA players, like many professional athletes, have taken social media by storm, but what about their teams? Great work, Adam.

Team 179

Team Twitter Facebook Press Release 179

Adam Sherk

JUNE 15, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites on Twitter: Who is Making the Most Impact? There is of course much more to the social media universe than just The Bobbsey Twins. There is of course much more to the social media universe than just The Bobbsey Twins.

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News Sites Twitter Digg 165

Adam Sherk

OCTOBER 7, 2014

Since AOL search is powered by Google, and it can be used as a rough proxy for search activity in general, it’s worth giving this a quick check when you’re looking for trending topics. Social Trends. For additional suggestions see my post on social media analytics tools for publishers. Social Mention: Trends.

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Analysis Research Trends Tools 241

Adam Sherk

JANUARY 9, 2013

Personally I like to look at the per post averages as this helps to level the playing field and provide a general sense of how much user activity and engagement typically occurs. However this comparison gets skewed by a few pages with fairly limited post activity. Also I was once again unable to find an active Google+ page for CNN.

News 245

News Sites Engagement Google 245

Adam Sherk

APRIL 26, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk An Early Look at Facebook Open Graph Protocol Integration on News Sites by Adam Sherk on April 26, 2010 There has been a lot of news and reaction around Facebook’s new additions to the Facebook Platform: Social Plugins, the Open Graph protocol and the Graph API.

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News Module Widget Facebook 149

Adam Sherk

FEBRUARY 28, 2012

What are news organizations doing to increase user activity and engagement on their Facebook pages? According to Social Media Editor Liz Heron the chats have been a successful experiment, although it is not the best format for every scenario. 4) Host Live Chats. 5) Create Special Content.

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News Facebook Case Study Conference 199

Adam Sherk

AUGUST 21, 2012

I was invited to contribute a column to an upcoming social media guidebook from Media Industry Newsletter and Folio. How does social media activity impact search engine optimization? That’s a common question these days as publishers try to make the most of search and social for audience development.

SEO 278

SEO Social Media NoFollow Engineering 278

Adam Sherk

MARCH 16, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Real-time Search Optimization for News Sites by Adam Sherk on March 16, 2010 The major search engines are making real-time search a priority, resulting in good visibility opportunities for news sites especially for breaking news.

Sites 143

Sites News Yahoo Engineering 143

Adam Sherk

AUGUST 31, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular News Sites on YouTube by Adam Sherk on August 31, 2010 YouTube is both a major opportunity and an interesting challenge for news sites. The Most Buried News Sites on Digg News Sites on the New Digg: Who is Active, Who is Gaining Followers?

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Sites News YouTube Press Release 182

Adam Sherk

APRIL 24, 2012

Page speed is not a major ranking factor (according to Google it impacts roughly 1 in 100 searches) but it does have a direct and indirect impact not only on SEO but also on social media activity and the overall user experience. For these reasons it is something that is worth paying attention to.

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Sites News Yahoo Comparison 187

Adam Sherk

FEBRUARY 27, 2013

Now that Instagram web profiles have been around for a few months I thought I’d check in on the participation and activity of major news brands. I keep coming across things like the Simply Measured study showing that 59% of top brands are now active on Instagram and the news that Instagram has surpassed 100 million active users.

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Activities News Instagram Brands 194

Adam Sherk

JULY 13, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Paywalls, Media Coverage and User Access: What’s a PR Pro to Do? by Adam Sherk on July 13, 2010 Being the savvy, well-connected PR pro that you are, you just helped bring about a great piece of editorial coverage in a major media outlet.

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Press Release SEO News Survey 141