Direct Marketing Observations

FEBRUARY 21, 2012

In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. Clearly,social networking is not a fad but rather an activity that is being woven into the very fabric of the global Internet.

Data 197

Data Social Media Radian6 ROI 197

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly. Tweet This!

SM2 187

SM2 Alterian Vocus Social Media 187

Justin Levy

JUNE 1, 2011

Ever since last year when I read the Radian6 “Social Media Monitoring and Engagement Playbook” and since joining Citrix Online , I have been thinking about digital crisis communications and the basic steps to developing a plan. Will it be active or passive monitoring? What to report on and how frequently.

Radian6 145

Radian6 Training Team Feed Reader 145

Buzz Marketing for Technology

NOVEMBER 17, 2009

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

Data 100

Data Vocus Radian6 B2B 100

Justin Levy

JUNE 1, 2011

Ever since last year when I read the Radian6 “Social Media Monitoring and Engagement Playbook” and since joining Citrix Online , I have been thinking about digital crisis communications and the basic steps to developing a plan. Will it be active or passive monitoring? What to report on and how frequently.

Radian6 124

Radian6 Training Team Feed Reader 124

Convince & Convert

MARCH 29, 2016

Sally is also an author with her book, “Smart News: How to Create Branded Content That Gets Found in Search and Shared Social” and her blog The Proactive Report. . Reporters have a job. The Proactive Report. Meritus Media is a thriving Digital PR Agency that focuses on strategy, campaigns, and training. In This Episode.

Influencer 60

Influencer Radian6 How To Training 60

Buzz Marketing for Technology

NOVEMBER 17, 2009

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

Data 100

Data Vocus Radian6 StumbleUpon 100

Justin Levy

JUNE 1, 2011

Ever since last year when I read the Radian6 “Social Media Monitoring and Engagement Playbook” and since joining Citrix Online , I have been thinking about digital crisis communications and the basic steps to developing a plan. Will it be active or passive monitoring? What to report on and how frequently.

Radian6 100

Radian6 Training Team Feed Reader 100

Justin Levy

JUNE 1, 2011

Ever since last year when I read the Radian6 “Social Media Monitoring and Engagement Playbook” and since joining Citrix Online , I have been thinking about digital crisis communications and the basic steps to developing a plan. Will it be active or passive monitoring? What to report on and how frequently.

Radian6 100

Radian6 Training Team Feed Reader 100

Net-Savvy Executive

APRIL 26, 2011

The first was Social2011 , Radian6's first user conference ( #Social2011 ). Sharing damage reports. I ran a trend report on state-specific hashtags (#ncwx, #scwx, #vawx, #mdwx) to see if it showed the storms' advance, but what it showed was a lot of activity in NC—which was hit hardest that day. Media reports.

Eventful 93

Eventful Twitter Radian6 Back channel 93

Convince & Convert

SEPTEMBER 21, 2010

How frequently will you need to create reports or check the filters? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). And of course thanks for including Radian6. And of course thanks for including Radian6. And of course thanks for including Radian6.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

MARCH 25, 2010

Thus, they have a built in “Events&# tool where you can plug in anything out of the ordinary, and that occurrence will show up in your integrated Swix reporting. Social media statistics and reporting, without the hassle. Social media statistics and reporting, without the hassle. A new product launch. A write up on a blog.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

APRIL 6, 2010

Find keywords and search phrases to include in these four places: Google Analytics (or whatever Web site analytics program you’re using) Look at your keywords report to find phrases that are driving traffic to your site. Thanks for the Radian6 mention. What do you think? Worth a try?

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

SEPTEMBER 20, 2010

(disclosure: MarketingProfs is a client) Their State of Social Media Marketing report – a comprehensive survey of more than 5,000 marketers – is filled with more than 225 charts and graphs about all things social media. I think it’s too easy to report, harder to predict.-= The statistical similarity shocks me.

Social Media 147

Social Media B2B Strategy Consultant 147

Webbiquity SMM

SEPTEMBER 12, 2011

Influential voices like Olivier Blanchard and Jacquie McCarnan present formulas and methods for ROI calculation, while Steve Goldman contends that social media ROI can’t be measured in isolation, and Jackie Cohen reports that more than a third of CMOs still have no idea whether or not social media marketing is producing any ROI.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Firebelly

APRIL 9, 2012

And with Google’s recent launch of Social Reports, tracking social media ROI just got a little easier. By Radian6 Knowing how to calculate social media ROI is not always obvious, but this infographic will help you figure out how to take your social media metrics and turn them into valuable information for your business.

ROI 188

ROI Social Media Radian6 Metrics 188

SocMed Sean

FEBRUARY 3, 2013

Then, listen to their social media activity and determine what content would meet their needs… not yours. If you’re going to launch a Facebook page, be prepared to actively monitor it and respond to those who take the time to leave you feedback. 49) Blogging is what is known as a “long-tail” activity.

Social Media 279

Social Media Klout YouTube Foursquare 279

Webbiquity SMM

OCTOBER 5, 2010

51% of active Twitter users follow companies, brands or products on social networks. Jennifer Laycock reports some fascinating statistics and insights from a HubSpot study, revealing factoids such as: the average Twitter user has about 300 followers and follows 170. Focus On The Sexually Active. How popular is Twitter?

Tools 207

Tools Twitter Tips Statistics 207

Webbiquity SMM

MARCH 23, 2011

There are several free social media monitoring tools that provide limited functionality but can serve as a starting point for small businesses; however, larger and more socially active organizations will quickly recognize a need for more sophisticated fee-based offerings. Metrics and reporting. Support and training.

Tools 193

Tools Social Media Sysomos Vocus 193

Convince & Convert

AUGUST 19, 2012

The most notable changes are: An increase in ranking factors from approximately 100 to 400, meaning there are vastly more activity and behavior types comprising your Klout score. The new Klout is improved on this front, as it overweights action (clicks and other engagement) and underweights activity (tons of pointless tweets).

Analytics 137

Analytics Influencer Klout Vocus 137

Convince & Convert

JULY 27, 2012

Read on for insights from Jay Baer & Eric Boss ‘s Social Media Stat of the Week ( This week : The Altimeter Group released the public report, The Social Media ROI Cookbook. I mean, they’re going to be doing the first earnings report this week. This episode features Richard Owen of Satmetrix. Listen Now.

Airlines 115

Airlines Sentiment Hotels ROI 115

Waxing UnLyrical

NOVEMBER 1, 2010

Gary McCormick, APR, Fellow PRSA, has been active in the Public Relations Society of America (PRSA) since 1985. His students produced about 15 fabulous measurement reports to non-profits. What are some core objectives of public relations measurement you and your colleagues are focused on?

Class 258

Class Education Metrics Creative Commons 258

Convince & Convert

AUGUST 18, 2010

Lauren Fernandez, Radian6 [link] Nikki Stephan Jay – I like that you took this one step further and included the more appropriate questions versus just listing the wrong ones. In doing so miss the boat how social media performs to build lasting brand relationships rather than “hits&# for the media recap report. Thanks, Jay!

Questions 160

Questions Social Media Consultant Education 160

Webbiquity SMM

MARCH 27, 2017

Monitoring and managing even a moderately active business social media presence can be time-consuming. And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. 3) Radian6 (aka Social Studio). Google Review Count: 331.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Convince & Convert

FEBRUARY 23, 2012

Eric : Well, it definitely lowers the hurdle in terms of activation. Do you use the same standard reports across all of your brands, or do some brands measure more than others? One of the tools we use is Radian6. We do monthly reporting, and I very much value the analytics side of thing. Lauren : Yes, actually.

Social Media 118

Social Media Adwords B2B Training 118

Convince & Convert

JUNE 21, 2012

I think the thing that struck me as particularly worthwhile talking about today was the deal with Radian6 / Salesforce and Twitter to give them real time firehose access to the Twitter tweets API , which as far as I know Twitter has never done that, has never given an individual vendor access at that level. Jay’s Thought of the Week.

Radian6 118

Radian6 Social Media Statistics Company 118

Techipedia: Tamar Weinberg

JULY 8, 2008

Rebecca Kelley , Search Marketing and Social Media Consultant : A social media marketer needs to be an active participant in the social media sphere. Instead, it’s about contributing, bringing something to the picnic, and doing what Radian6 Marcel LeBrun calls “listening at the point of need.&#

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

SEPTEMBER 21, 2010

See my post on How to Create a Share of Voice Report for a free worksheet that uses SocialMention. Radian6 For advanced social media listening, I often recommend my friends at Radian6 , who have – in my opinion – the most robust feature set and product development roadmap of all the widely available social listening platforms.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Kikolani

NOVEMBER 29, 2010

Many are pretty active bloggers, although some I include in hopes that they will get going again! Amber is the VP of social strategy for Radian6, business and communications strategist, and co-author of the The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social with Jay Baer. Amber Naslund. Sandra Foyt.

Blogger 168

Blogger SEO Consultant WordPress 168

Techipedia: Tamar Weinberg

MARCH 10, 2010

Over the next few months, I received multiple invites to various groups on Facebook and messages imploring me to participate in activities in which I had no interest. SEOmoz PRO : SEOmoz PRO features a rich library of informative guides, a myriad of tools, and a strong active and close-knit community.

Marketing 240

Marketing How To SEO Training 240

Webbiquity SMM

APRIL 9, 2012

This free tool graphically shows peak Twitter activity for any Twitter handle. It takes a few minutes to load completely, but once fully loaded shows activity on your network by day of the week and time. ” All are priced at $10 or less. 250 best iPad apps: social media apps by The Telegraph.

Review 200

Review Tools Social Media Klout 200

Convince & Convert

JUNE 14, 2012

If you’re not active at all, if you’re not even listening, much less responding, you have no chance to turn lemons into lemonade. You don’t need a full blown Radian6 installation to get started, just doing some listening. They don’t want to just read a report that I put out. Jill : Yeah. Katie : Yeah.

Hashtag 115

Hashtag B2B Social Media Metrics 115

Webbiquity SMM

MARCH 4, 2014

’” • Dell: use tools and structure to monitor and address the torrent of social media activity happening outside the brand’s direct sphere of influence. To accomplish this kind of sorting, the SMLCC team uses Saleforce’s Radian6 technology to assess and report on the trending social media topics related to Dell.”

Review 205

Review Radian6 Guidelines Policies 205