Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Metrics 94

Metrics Influencer Marketing Survey 94

Social Media Marketing

SEPTEMBER 27, 2020

These days, people tend to spend more time on their phones and engage in different entertainment activities, including gaming. Thanks to the rapid increase in the smartphone count, mobile gaming is becoming the new trend in the market. AR Games Many Mobile Game App Development Solutions are integrating AR technology in their games.

Mobile 90

Mobile Trends Upcoming Industry 90

Social Media Strategies Summit

JULY 14, 2022

Jadis Tillery has over 22 years of marketing experience specializing in social media. Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Ed. I advise people on transforming sales and marketing teams with a strong focus on digital. What’s the hardest thing about your job?

Education 204

Education Case Study Overview Upcoming 204

agora pulse

FEBRUARY 23, 2021

What are your Instagram marketing challenges this year? Ali Mirza is the CEO and founder of iSocialYou , a digital marketing agency based in Dallas, Texas. In the past 10 years, Ali has developed digital marketing solutions and growth hacking strategies for several megabrands, SMBs, startups, and agencies. Be specific.).

Strategy 129

Strategy How To Marketing Instagram 129

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Should you focus on photos? What about forums?

Types 145

Types Social Media Microblogging Overview 145

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

SMS 102

SMS Strategy Marketing How To 102

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Analysis 99

Analysis Sentiment Marketing How To 99

Hootsuite

APRIL 26, 2023

Ask any marketer what they wish their superpower was, and they would tell you: “To read minds.” To know exactly what people want is a marketer’s dream. That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can.

Research 123

Research Social Media HootSuite Marketing 123

Sprout Social

JANUARY 11, 2022

Now, as I reflect on the past 12 months and all that we have planned for 2022, I see its significance for broader marketing strategies across industries. For marketers, it’s a framework we can use to drive alignment with sales and inspire our teams to do their best work. If marketing is a megaphone, sales is a microphone.

Marketing 112

Marketing Upcoming Energy Team 112

Keyhole.co

JANUARY 21, 2024

If for some people this figure may evoke apprehensions or concerns, for businesses – it opens up broad perspectives for social media marketing on Twitter. Because that’s the current number (in millions) of monthly active users on Twitter (now X), one of the most popular social networks. Why should you focus on Twitter marketing?

Examples 52

Examples Strategy Twitter Marketing 52

Keyhole.co

SEPTEMBER 15, 2023

By following the steps and insights shared in this article, you’ll learn how to use Instagram Live to expand your brand’s reach and the best ways to incorporate live video into your marketing strategy. Based on a survey of 500 B2C and B2B marketers, Instagram Live is reported to have the highest ROI of any content format.

Instagram 52

Instagram Brands How To Marketing 52

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. So who better to predict the future of social media marketing than the people behind the profiles? Here are their predictions on what’s in store for the future of social media marketing in 2022. pic.twitter.com/24wbujWXhe.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Social Media Strategies Summit

OCTOBER 23, 2019

Part of what makes them more complex compared to other marketing tactics is the same thing that makes them interesting and effective: human relationships. In the age of booming and widely available MarTech tools, we have access to more data than ever to evaluate the performance of our marketing strategies. Brand Awareness. Let’s talk!

Influencer 117

Influencer Marketing Authentication Hashtag 117

Social Media Strategies Summit

MARCH 6, 2024

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” That way, you know how many people you can reach who are actively interested in your product or service, which helps you gauge the success of your campaigns.

Social Media 213

Social Media How To Survey Analytics 213

Hootsuite

AUGUST 26, 2020

LinkedIn analytics metrics are the proof points of your LinkedIn marketing efforts. Activity Dashboard. Visit the Activity dashboard for qualitative insights on the following metrics: Likes. The activity page offers qualitative insights into your LinkedIn presence. This data allows you to measure your success.

Analytics 145

Analytics LinkedIn HootSuite Marketing 145

Social Media Strategies Summit

FEBRUARY 23, 2024

Whereas most marketers try a bit of everything on Shorts, Beardbrand sticks to a single theme with its short-form video content: so-called “beard transformations.” Indeed, almost 85% of marketers say influencer marketing is effective, while the same proportion plan to use a dedicated influencer marketing budget in 2024.

Examples 201

Examples YouTube Transportation Video 201

Keyhole.co

NOVEMBER 22, 2023

Today, social media has become an integral part of our lives, and Facebook stays dominant in the marketing landscape. With over 3 billion monthly active users, Facebook provides a vast pool of potential customers for businesses and brands. Why Facebook Marketing? For marketers, understanding the Facebook algorithm is crucial.

Brands 52

Brands Facebook Marketing Advertising 52

Hootsuite

NOVEMBER 3, 2022

Read on to find out how to effectively market to this unique demographic with ever growing buying power. Marketing to Gen Z vs. Millennials. In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing. How to market to Gen Z: 7 best practices. Put values first.

Airlines 109

Airlines Marketing How To Influencer 109

Bill Hartzer

OCTOBER 25, 2023

During their annual virtual event, Yeastar not only shared their vision for the contact center sector but also presented an exciting product roadmap for the upcoming year. This strategic approach not only diversifies our offerings but also taps into a burgeoning market with remarkable growth potential.

SMS 179

SMS Engagement Upcoming Collaboration 179

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. 26% of marketers state that Stories are the most valuable type of social content.

Statistics 140

Statistics Social Media Video Marketing 140

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Growing a real following on Twitter takes more than sending out Tweets whenever your company has a product being released or an upcoming event. Successful Twitter marketing is powerful.

Strategy 107

Strategy Tips Twitter Marketing 107

Writtent Blog

NOVEMBER 26, 2023

So you’ve decided to pursue content marketing and started a blog for your business. If you provide content services for your clients in addition to your own content marketing objectives, it’s even worse. What are your content marketing goals? Download the Microsoft Word versions to customize them. What tips can you share?

How To 98

How To Press Release Template Templates 98

Jon Loomer

NOVEMBER 13, 2023

If you’re active on Instagram, you may have seen Reminders posts before. You can create reminders for an upcoming online or offline event. We’ll start with them, but you can actually skip right over them and create Reminders Ads. Let’s get to it… What Are Instagram Reminders?

Instagram 181

Instagram How To Eventful Upcoming 181

Socialmedia.biz

JANUARY 14, 2020

Like every other industry, video gaming has had a reasonable percentage of both exceptional and disastrous marketing campaigns. In this post, we’re going to go over a few extraordinary examples of marketing tactics that were used to promote games that you’ve probably heard of and played. Anyway, let’s get started!

Examples 78

Examples Social Media Marketing Upcoming 78

Sprout Social

OCTOBER 1, 2022

It’s an opportunity to leverage seasonal marketing to connect with your audiences. Bringing a little autumn coziness into your marketing strategy is a great way to keep your content fresh and engaging. Fall is a full vibe, with clothing, music, activities and most importantly, emotions attached to it.

Marketing 98

Marketing Sentiment Apple Trends 98

Oktopost

OCTOBER 30, 2023

Intent data offers crucial insights into when prospects are actively seeking solutions and what they intend to purchase based on their online behavior. Armed with this immediate insight, the account owner recognizes the prospect’s active interest in a solution.

Data 125

Data B2B Notification Team 125

Likeable

OCTOBER 14, 2020

Yet how many brands have detailed contingency plans for the various outcomes of the upcoming election? Given how politically timid most brands are, to simply make the mild statement “Black Lives Matter” was cause for celebration for many marketers. By July, it had become another source of division.

Brands 127

Brands Marketing Message Boards Advertising 127

Social Media Strategies Summit

MAY 11, 2023

User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. Meanwhile, 93% of marketers agree that consumers are more likely to trust UGC than brand-created content. But that’s not the only marketing benefit it provides.

Education 172

Education Examples UGC Content 172

Ignite Social Media

FEBRUARY 1, 2022

Cliché or not, there is something valuable in utilizing the change of a calendar year to take a step back, evaluate, and set goals for the upcoming year. Continuing to Promote Half-Baked Activism. Let’s say it together: Stop promoting half-baked activism. If you’re going to engage in social activism,?commit.

Social Media 196

Social Media UGC Trends Organization 196

Pixlee

FEBRUARY 11, 2020

With the growing popularity of TikTok, many brands are scrambling to build a TikTok marketing strategy. With over 500 million MAU (monthly active users) , TikTok has a highly engaged user-base. Clothing boutiques are using TikTok to share time-lapse videos that display your seasonal designs and upcoming products.

Strategy 66

Strategy Brands Marketing Authentication 66

Audiense

JANUARY 25, 2018

The last two years have seen the rise of Influencer Marketing from an out of the box tactic to an essential part of any marketers strategic arsenal. At Audiense we understand the steps required to getting your influencer marketing campaign off to the right start : Influencer identification. Influencer evaluation.

Crimson Hexagon 114

Crimson Hexagon Influencer Campaign Tools 114

Socialmedia.biz

DECEMBER 12, 2020

One of the most effective methods of highlighting your goods and services to potential clients is through online marketing. Online marketing is also significantly cheaper than other traditional marketing options, such as billboards and TV advertising. . Enhancing accessibility .

Social Media 185

Social Media Brands Instant Messaging Upcoming 185

Ignite Social Media

AUGUST 17, 2020

Those that are “Active” have completed the phase. Also, check out how political ads may impact paid social campaigns for tips on what you can do during the upcoming U.S. As always, if you’re looking for a social partner to help you prepare for this upcoming quarter, we’re here to help – so just ask. presidential election.

Cost 205

Cost Facebook Upcoming How To 205

The Realtime Report

NOVEMBER 3, 2023

This ultimately leads to a much more impactful, data-driven approach to personalizing buyer experiences and marketing campaigns that amplify customer satisfaction and brand loyalty. Think about it — a stay-at-home mom and the CEO of a major international corporation may both be in the market for the same product.

Startup 103

Startup Patterns Sentiment Analysis 103

Social Media Strategies Summit

JANUARY 26, 2023

Facebook has almost three billion monthly active users , and every user is no more than 3.5 Facebook’s algorithm works to show users only the most relevant content on their news feed, and an active community will help boost that. Strict privacy settings may lead to fewer members, but the members will likely be more active overall.

Groups 237

Groups Groups Communities Engagement 237

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?

Metrics 52

Metrics Influencer Campaign CPA 52