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Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

The use of the word “social” is a little misleading because it’s not limited to platforms like Facebook and LinkedIn. Social listening can cover the whole of the web, often focusing on sites like blogs and forums alongside social media. As you can likely imagine, monitoring the entire internet is no easy task.

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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

Facebook / LinkedIn / Google Plus metrics (i.e. followers/fans/circles, how complete is their profile, level of activity). Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). Find relevant groups on Facebook and LinkedIn. Collecting this information is Phase I. Collecting this information is Phase I.

Vocus 184
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Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

Step 1: Hit The Big Three (Facebook, Twitter, LinkedIn) It’s no secret that social networking is all the rage, so it doesn’t take a genius to point out that you need to start there. Actively pursue users, followers and engage in conversations, even if it doesn’t directly relate to your product or service. Social Network Platforms 1.

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How to Integrate Social Media into Your Website with a Homeland Embassy Strategy

Convince & Convert

Is it okay for a company or brand to engage on Facebook, Twitter, and Linkedin but be antisocial on their own website? He knew that by hosting the conversation on his own site, whether the discourse was positive or negative, and allocated staff to respond, he was able to sell against those conversations. The option just doesn’t exist.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. Social Mention. Alterian SM2.

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Book Review: Social Media Marketing

Webbiquity SMM

Explain your goals and establish clear guidelines for any mention of the company on social media sites. Choose metrics that make the most sense for the tactics you’re employing, and monitor results to determine which activities to increase and where a change of course may be needed. Share this on LinkedIn. Tweet This!

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133